The aim of the thesis is to describe and analyse the corporate culture in the company OLHO - Technik Czech ltd. It analyses the influence of the corporate culture on personal activities in the company. Based on interviews, it strives for determination of the elements and principles that constitute the examined corporate culture.

This paper tries to identify how culture influences information and communication technology (ICT) as well as vice versa. Within the life cycle of an information system (IS) we will attempt to describe problems and benefits of cultural issues and find out an appropriate theory. First part contains basic concepts of information and knowledge which are related to sociocultural aspects of ICT. In the second part we will determine cultural influences to the life cycle of IS. We will compare our presumptions with several case studies from the online sources.

Možnost využití kulturních prvků v marketingu a jejich vliv a vazby na marketingový mix v prostředí České republiky. Práce se zaměřuje především na hodnoty, zvyky a jazyk a jejich vliv na marketingovou komunikaci. Přináší též shrnutí charakteristik, které čeští občané očekávají od produktů na základě země jejich původu.

The aim of this thesis is to highlight the important aspects in internal company relationships focusing on corporate culture and internal communication. The theoretical terms such as information, communication, motivation, work motivation, organizational culture, domestic corporate communications and their interrelationships are described in the introductory part. The background and knowledge of the theoretical parts are used in the analysis of two specific companies (the first is a Czech middle-sized company with a long tradition and the other is the Czech branch of multinational pharmaceutical corporation) in the practical part. Data were collected by questionnaire, supplemented by personal interviews with staff and management of both companies. Data were evaluated according to several criteria, mostly according to corporate nationality and job title (ordinary employee, manager, top manager). The analysis found many failures in internal communication in both companies, especially in communicating with ordinary employees. Comparing the two companies showed that the level of internal communication in the Czech company is at significantly lower level than in a company with a strong foreign background. Based on the results of analysis and knowledge of internal communication issues were the two companies at the end of the analysis provided with the concrete measures to improve their corporate culture through internal communication. Overall, the results of the practical part indicated that the corporate culture and internal communication are still underestimated in the environment of Czech firms and at a lower level in comparison with foreign companies.

This thesis is described and analyzed in terms of corporate culture, new or potential employees. The work is divided into two parts: theoretical and practical. In the theoretical part, the author deals with the corporate culture in general and then focuses on the creation of corporate culture to new employees in this section are well defined types of corporate culture. The practical part is devoted to corporate culture, as in selected companies in the group "Big Four" and the Internal Audit Department at the Ministry of Youth.

The paper focuses on characteristics of the Indian culture and analysis of its effect on a working environment. In the theoretical part, India will be briefly characterized from the geographic, demographic and politic point of view, and its role in international trade will be described. In the practical part, the manifestation of the Indian culture in a working environment will be analyzed based on questionnaire researches, and recommendations on how to work in the Indian environment and how to achieve an efficient cooperation with Indians will be given.

The goal of this work is to sum up the importance of customers'satisfaction and impact of mindsets to customers decition.

The thesis concentrates on the organisational culture of the company Tesco in the Czech Republic. Organisational culture relates to national culture. Therefore the first part addresses the culural differences between parent-british and czech culture. National cultures are described by means of dimensions. There is also included a dynamic point of view on the culture, that talks about how culture evolves and changes. The practical part analyses the web page of the company and qualitative data gathered during research. The thesis conludes that the extent to which the employees identify with the company values depends on their position in the company. There are differences between managers, heads of departments and frontline employees.

The paper is focused on relationship of Russian cultural values and cultural environ-ment to the liberal democratic form of government. The main objective of this paper is to analyze impact of the Russian culture on adoption and promotion of democracy in Russia. In the first part of this paper are described basic ideas on which is based Rus-sian society. In the following chapter base on researches of Geert Hofstede and Ronald Inglehart is described current system of values of the Russian society. The third part of the paper examines historical experience of Russia with the democracy and an influence of this experience on adoption of democratic form of government. In last part base on findings in previous chapters is assessed impact of Russian cultural envi-ronment on the adoption and promotion of democracy in Russia.

This thesis discusses the organizational culture of Teledin s.r.o. The theoretical part is devoted to explanation of terms related to organizational culture and current findings in the measurement of organizational culture, and possible approaches to its measurement. Practical part based on the methodology analyzes and assesses the corporate culture of the selected company.