This diploma thesis looks at the region 's cultural sector in the Czech Republic , its functioning, structure and systems of financing. The basic approach of this work is economic and analytic view. The work deals with the environment in which cultural product is formed , the environment in which it is implemented, about the financial mechanisms that allow the formation of the product. Based on the analysis of specific data reflects upon the efficiency of certain bodies and over the meaningfulness of their financial, management and production mechanisms. The thesis analyzes the basic sources of funding for the cultural sector in the Czech Republic and based on the known attempts to suggest possible new methods and modifications to existing funding leading to greater efficiency and possibly better functioning entities within the sector involved, as well as the entire industry itself. However, this is only relevant proposal, which may contribute to improve the current attempt. But to definitely find new effective financing solutions of cultural sector to streamline the functioning of the current system and solve some of the problems associated with its functioning is not and can not be the aim of this work.

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Tématem této diplomové práce je popis exportní strategie a jednání zástupců české firmy FV ? Plast a.s. a její srovnání s teoretickými doporučeními pro vývoz na zahraniční trhy. Firma FV ? Plast a.s. dává jasný přiklad exportní strategie úspěšné v praxi a ne jen v hlavách ekonomů ? teoretiků. Cílem této diplomové práce je srovnat teorii s praxí. Má potvrdit nebo vyvrátit pravdivost informačních zdrojů.

Práce je zaměřena na podnikatelské prostředí v Jihoafrické republice. Přibližuje možnosti podnikání a xportu českým podnikatelům. Popisuje také potecionální příležitosti, které zahraničním investorům právě Jihoafrická republika nabízí.

Práce se soustředí nejprve na charakteristiku francouzského hospodářství, dále se věnuje obchodní výměně mezi ČR a Francií, vzájemným investicím a v závěru komentuje různé přístupy k oboustrannému obchodu z pohledu kulturních odlišností.

This Diploma thesis is written on a topic of reflection of gender and cultural aspects in marketing communication. It points out expressions and impacts these aspects have on advertisement as one part of marketing communication. Terms relevant to this topic are definied in a theoretical part of the thesis. Practical part includes own research based on questionnaire research combined with content analysis of TV spots that were a base for reviewing the differences between using men and women in Czech and Spanish advertisement. Final conclusion offers a summary of acquired knowledge from a gender within two different cultures.

This diploma thesis deals with local cultural aspects of television commercials in selected multinational automobile companies in the Czech Republic and the USA. Countries deliberately represent very different cultures in order to demonstrate in which cultural aspects companies have to deal with localization of advertising within their global activities.The aim of the work is the analysis of advertising appeals to identify and compare the differences in television commercials in selected locations using Hofstede's model of cultural dimensions.

The thesis concentrates on culture, its levels and characteristics, including business culture. The first part focuses on cultural diversity and management of diversity in business culture, with emphasis on the related incorrect tendencies, caused by various culturally conditioned biases. The following part considers different aspects of intercultural communication, its possible barriers and the question of intercultural training. The practical part analyses an existing multinational corporation, particularly with regards to its corporate values, practices, corporate diversity and intercultural training. Furthermore, this part is complemented with a study of the culturally conditioned difficulties within the company, the influence of existing cultural differences on employee communication and cooperation, as well as on intercultural training. The outcome of the study are recommendations, which serve as a base for potential modifications of the corresponding company processes.

Diplomová práce shrnuje teoretické poznatky o podnikové kultuře z několika úhlů pohledu různých autorů a na základě dotazníkového šetření a strukturovaných rozhovorů analyzuje podnikovou kulturu mezinárodní poradenské společnosti. Tuto společnost blíže představuje a popisuje její kulturu se zaměřením na její charakteristické znaky, interní a externí komunikaci a na vzájemnou spolupráci mateřské společnosti a jejích zahraničních zastoupení.

This thesis introduces the three types of culture. The goal of this thesis is to determine the main dimensions of project culture and show how to improve organizational or project culture through a questionnaire survey. Last but not least, the next goal is to describe all the steps that follow after the evaluation of questionnaire. The first part discusses the sense of culture and the kinds of culture. The beginning is about the national culture. The following chapter deals with corporate culture and its main characteristics. In terms of the main goals of this thesis, the end of this part focuses on the list of methods of improving organizational culture and specifics of project culture, including its characteristics and dimensions. The second part concerns about the introduction of the company and project, where the survey took place, including identifying the main features of corporate culture and core values of that company. Next chapters deal with the structure and evaluation of the questionnaire and activities that follow after the evaluation.