This essay is about the issues between minorities and the media in the present day, with a focus on the conflicts in northern Sweden involving the Sami-people. This essay uses quantitative content analysis to examine news articles published between 2002 and 2016 to investigate changes in how the Sami minority is depicted in local media. This topic is influenced due to the Culture Capital event of 2014 that took place in the city of Umeå, located in northern Sweden. The event involved a lot of Sami culture, tradition and performances which might have had an effect on the type of news that local newspapers published. The results show that articles that involve news about conflicts, discrimination and other negative attributes have lowered throughout the years since 2002. The biggest change can however be seen in the period after 2009 where the negative articles lowered to a much higher degree than the years before. This essay has found a possible correlation between the event and media portrayal in local newspapers.