Cette thèse explore les reconfigurations contemporaines du féminisme en Italie, et en particulier les pratiques, les représentations et les narrations de femmes engagées contre l’homophobie et le racisme à partir des relations postcoloniales et d’un sens libre de la différence sexuelle.Ces femmes composent des ensembles de résistances où sont en train d’émerger des positionnements politiques nouveaux, dont les « devenirs engagées » excédent ou resignifient de façon inédite des catégories occidentales telles que « lesbienne », « féministe », « migrante », « culture » etc. Il s’agit de sujets excentriques qui travaillent les séparatismes dans les mouvements sociaux, et mettent en échec les polarisations idéologiques à partir d’expériences des différences agissant comme des instances conflictuelles vitales : elles inaugurent des formes de participation fondées sur un besoin de coalitions et de transversalité.De l’analyse des itinéraires corporels, des pratiques et des cartographies des mouvements il ressort que les vecteurs de connexion principaux entre les actrices sociales marquées par la multiplicité sont les généalogies et les origines ainsi que les dimensions de l’in/visible et de la représentation.Cette ethnographie terrona s’inscrit dans une généalogie d’anthropologie postexotique qui se fondant sur une implication autoethnographique de la chercheuse, propose une révision des relations entre les participantes à la recherche, et de l’idée de terrain.Cette thèse relie des expériences de recherche à Paris, à Palerme et à Vérone, respectivement dans le Sud et dans le Nord-est de l’Italie, et thématise les formes de compétition culturelle et les représentations du Sud et du Nord italiens par une perspective postcoloniale. / This thesis explores the current reconfiguration of feminism in Italy, particularly the practices and self-representations of women who struggle against racism and homophobia from a postcolonial standpoint and with a freely interpreted sense of sexual difference. These women create spaces of resistance that allow the emergence of new political positionalities, which go beyond western categories of ‘lesbian’, ‘feminist’ and ‘migrant’ by re-signifying them in novel ways. These “eccentric subjects” (de Lauretis 1999) work on the separatisms inside social movements, confounding their ideological polarizations by living difference as instances of vital conflict. They thus open up forms of participation based on the need for transversality. The analysis of the activists’ bodily itineraries and of the movements’ practices and cartographies shows that two main elements of connection exist between these women, who are characterized by multiplicity: on the one hand, their genealogies and origins; on the other, the dimensions of visibility, invisibility and representation.This terrona ethnography draws on a post-exotic anthropological tradition predicated on the researcher’s auto-ethnographic implication, and on a revision of the relation between research participants and the notion of the field. The thesis connects experiences in Paris, Palermo (southern Italy) and Verona (northeast Italy), problematizing forms of cultural competition and the representation of (different parts of) Italy from a postcolonial perspective.

本文主要討論在社會運動組織內部如何維繫長期運作，並試圖透過內部行銷理論切入，探討組織如何留任志工以及達致內部共識。過去內部行銷與社會運動組織結合的討論較少，因此，本研究以亞洲地區最大規模同志遊行作為個案，試圖建構出社會運動組織內部行銷執行要點。 本研究採用深度訪談法，了解主辦單位「同志遊行聯盟」在2013年第11屆遊行中，採取了什麼管理策略，並從不同職務、參與經驗的志工分享中，找出尚未解決的問題。 研究發現，隨著組織規模擴大以及成員組成結構改變，造成內部面對志工流失以及溝通不良的問題。「溫和／激進」、「嘉年華／草根」的走向固然是同志運動當中出現的路線拉扯，但志工離開的主因還是因為新舊志工彼此關係疏離，加上組織認同及對運動脈絡認知產生落差，因此增加了摩擦機會。在衝突沒有辦法透過回饋機制反應的情況下，志工無法從活動參與中滿足其情感動機以及工作成就感，便中途離開或放棄留任。 志工是社會運動重要的資源。從內部行銷內涵來看，組織應設計出符合成員期待的「產品」。「認同」作為動員社會運動參與的要素，本研究提出在抗爭目標外，組織也應將如何加強成員「個人」以及「組織」之認同納入其營運策略考量 / This research explores how the social movement organization operates in order to form the internal agreement and to retain volunteers’ participation. As there is little research on internal marketing and social movement organizations, this research employs Taiwan LGBT Pride, the biggest LGBT movement in Asia, as a case to construct knowledge on how internal management is implemented. The study adopts both in-depth interviews and participation observations as the research methods to collect data. The volunteers of the 11st Taiwan LGBT Pride were interviewed; in addition, the researcher of this study also joined the organization as a participant, tried to identify problems and to understand how things were organized in the Taiwan LGBT Pride Organization. This research found out that, due to the changing organizational structure and organizational expansion, Taiwan LGBT Pride Organization has failed to retain its volunteers and to form an internal agreement. Orientation of “radical/temperate” or “carnival/grassroot” may be unavoidable in LGBT movements, but this research reveals that the difficulty to retain volunteers results from the aloof relationship between senior volunteers and new comers. Additionally, there is a gap between organizational identity and the understanding of the context in this social movement. From the perspective of internal marketing, organizations should view its members as internal customers; however, the findings of this research indicate the volunteers of Taiwan LGBT Pride Organization did not fulfill neither their needs of being loved nor participation achievement. Hence, there is no feedback mechanism to express the disappointment and this leads to the high volunteer turnover. Volunteers are seen as the major resources in social movements. ‘Identity’ becomes an important element for social movement participation. This research proposes that how to enhance individual and organizational identify must be taken into account as one of the operational strategies in the social movement organization.