The thesis is aimed at creating a real business plan for setting up a business in the production and distribution of breakfast for the selected location. Theoretical starting points for the work include basic concepts related to focusing on the carrier idea of the plan, the creation of the business model, the composition of the business plan, in particular the analytical-research methods used in the planning. The analysis section deals with the validation of the business idea and includes the identification of key factors in the wider context of the environment, the summary of which is then followed by a suitable strategy for a start-up in this area. The draft part describes the chosen strategy for the start-up business, including the business model, and their development into parts of the business plan structure.

The diploma thesis is focused on the elaboration of a business plan for the establishment of a start-up company in the field of operation of a catering facility with the possibility of delivery in the village of Moravský Žižkov and its immediate surroundings. Theoretical background contains the basic definitions related to the chosen business within the main idea, including the creation and validation of the business model through selected analytical-research methods and ending with a description of the structure and content of the business plan. The analytical part includes the examination of the idea using the business tool Lean Canvas and the implementation of further analyzes of the business environment in order to identify key factors and evaluate them for the selection of a suitable market strategy. The design part contains the complete elaboration of partial parts of the business plan in connection with the chosen strategy and business model so that the plan is feasible and viable.

The master’s thesis is focused on the creation of a viable business plan for self-employment in strategy video game development. The foundation is a literary framework processed into a theoretical basis, including basic concepts focusing on the main idea of the plan and the creation of a business model. The analytical part is devoted to the examination of the business idea using the Lean Canvas method and performing further analyzes of the business environment. The proposal part describes the chosen strategy for the beginning self-employed person, including the business model, which is based on the results of analyzes of the business environment.

The diploma thesis deals with the compilation of a business plan for establishing a company specializing in selling outdoor equipment in the Zlín region. The theoretical part includes a detailed description of the business process, the analytical and research methods used in planning and the structure of the business plan. The second part the thesis provides an analysis of the business environment using selected methods as well as a primary survey of potential customers with the goal to validate ideas and identify key factors for the assessment and selection of the market strategy. The design part of the thesis describes the chosen strategy and business model breakdown.

The master’s thesis focuses on the elaboration of a business plan for establishing a company for the production and sale of dog accessories. The analytical part is devoted to the validation of the initial business idea using selected analytical-research methods, on the basis whitch of is subsequently selected a suitable business strategy, including a business model. The design part contains the elaboration of individual parts of the business plan.

This research presents the results of a qualitative and quantitative investigation into what factors are present at time zero that increase the probability that a startup will achieve long term sustainability. Survival rates for startups in the United States (U.S.) are disappointingly low and economically inefficient. The data shows that the U.S. clearly lags its peer countries in the survival rates of startups. The U.S ranked an unacceptable 11th of 14 among its peer countries in first-year survival rates in recent years. Startup failure does not only impact the entrepreneur; it also impacts creditors, vendors, community stakeholders, and employees. While it is commonly acknowledged that entrepreneurial businesses contribute to economic growth, the influential impact survival can have on economic growth within the community is often understated. The economic impact of startups on the community makes this area of research even more vital. To avoid failure and improve the sustainability of startups requires an in-depth understanding of the factors that are causal and non-causal to sustainability. While there has been significant investment and support by communities, government, and private foundations, startup failure rates remain virtually unchanged in the last two decades. Despite the many years of research in the field of entrepreneurship, U.S. failure rates within the first five years’ average 53%, regardless of the industry membership or economic cycles. Identifying factors that are causal and non-causal to the sustainability of emerging businesses is crucial to the founders and stakeholders. Within this study, both internal and external factors that may be causal to the macro survival rate of U.S. startups were studied. The external factors were studied quantitatively, using data published by the Bureau of Labor Statistics (BLS), Federal Reserve Economic Data (FRED) and the Brookings Institute. A protocol of regression analysis and visual analytics were applied to evaluate the quantitative data. It demonstrated that external factors such as the change in real gross domestic product (RGDP), interest rates, and expansion of accelerators have had no significant effect on U.S. macro startup survival rates. Further, the findings confirm that neither geographic location nor industry membership impacted U.S. macro startup survival rates. Internal factors were studied qualitatively, using a grounded theory protocol. The qualitative research did uncover three internal factors that were causal to survival of the startups studied. Those internal factors were:  Career Autonomy – The entrepreneurs motivated by career autonomy were significantly more likely to achieve long-term sustainability.  Allies – The entrepreneurs who identify and utilized allies were more likely to survive.  Purposeful Margin of Safety model – Startups whose founders had a rigorous understanding of the margin of safety (MOS) and its underlying elements of pricing and break-even analysis were more likely to survive. This qualitative study provides significant evidence that, when these three causal factors are present, the likelihood of sustainability is high. These findings extend our knowledge on how to improve the probability of sustainability for the firms. This study demonstrates that the U.S. can and should improve its startup survival rates by focusing on the internal factors that are necessary at time zero to ensure sustainability and survival.

The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.

This master´s thesis deals with risk management of innovative activities of Oscar Tech, s.r.o. Elementary theoretical background associated with risks and innovations is described in the first part of the thesis. Oscar Tech, Inc. and its planned product innovation is described in the analytical part. Consequently analysis using selected methods are performed and risks are identified using brainstorming method and outcomes of the analysis. These risks are evaluated using Scoring method. Proposals for risk elimination are suggested in the last chapter.

In the diploma thesis are defined terms related to entrepreneurship. In the application part, I elaborate a business plan for the development of a mobile application in the form of a written business plan including all key analyzes and methods. The most important parts of the plan include a detailed financial plan, a marketing plan, and a risk plan.

本研究探討建構發展桌遊社群平台之營運模式及其關鍵成功因素，以形成執行策略與行動計畫。 本研究採文獻探討、深度參與、資料分析、探索性個案式研究，先以「SWOT矩陣分析」，來分析探討個案現況；再以「商業模式九宮格」以及「新創事業之精實商業模式十一格」兩者，來探討個案分析；之後，再以SWOT之分析結果，針對兩種宮格分析結果每一宮格之內容項目，再進行探討分析；也就是在兩種宮格分析後，每一格，再用SWOT去探討分析，由此呈現出更深入具體之執行策略與行動計畫。最後再輔以創新擴散模型來推論計算，各階段社群平台推廣之臨界數量與營運目標。終能更完整建構桌遊社群平台之營運模式，形成關鍵策略、競爭策略、行動策略等流程圖，並表列出各種行動方案之執行建議。 當手談趣在台灣成為會員數或開店數排名第一的桌遊社群平台之後，或可研究進入中國或全球之桌遊市場，探討中國或全球市場之桌遊社群平台營運模式；亦可考慮進入台灣、或中國、或全球之其他產業市場，進一步研究探討，台灣、中國、或全球市場其他產業之社群平台營運模式。 / This research tried to develop and complete the business model of table game online community platform also find out the key success factors of it, thus, we can form the executive strategy and action plans. This research used SWOT matrix to analyze the case situation, then used Business Model Canvas and Lean Canvas to examine the case analysis. Afterwards, we used the SWOT matrix to examine and analyze the Business Model Canvas and Lean Canvas by each canvas element again. Then, we used Innovation Diffusion Theory to calculate the critical mass and determine the quantitative objective of every stage. We can study on China or global market of table game online community platform or other industries via this research process after Sotanfun platform reaches success of the first or second stage of its quantitative objectives.