With the evolution of communication and hardware technology, mobile phones evolved from the voice communication to the multi-function, the scope of mobile phone applications had completely changed. In this era of rapid technological progress, the shorter product lifecycle and higher replacement rates of smartphone induce competition in the relevant industry become more intense. Various industries introduce new products and applications in efforts to cope with the increasing challenges, but how many features are used by users? In the cause of real connection between mobile phone and users, the control must with a good user interface, but the needs of industries identified do not necessarily conform to user's needs, ignoring the user's thoughts often lead to product failure, master the needs of user is the key to success. Therefore, this study uses the Technology Acceptance Model (TAM) as the theoretical foundation, adds the Innovation Diffusion Theory (IDT) and the induction of the human-machine interface (or User Interface, UI) design principles (diversity, intuition) as external variables, to further explores the attitude of using smartphone . The results: (1) diversity, compatibility, positive influence on perceived usefulness, but intuition don't influence significantly; (2) diversity, intuition, compatibility, positive influence on perceived ease of use; (3) perceived usefulness, perceived ease of use, relative advantage positive influence on the attitude of use; (4) trialability, observability influence on the attitude of use is not significant, and trialability existence negative relationship with the attitude of use.

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Tablet PC is not a brand-new idea. But it did not draw much attention of consumers in the past. However tablet PC became the hottest product since Apple released the iPad in April 2010 which hit 15 million sales record in less than nine months. And this fever drives all of the IT, PC, mobile companies to start their production line. A war of tablet PC is about to begin in 2011. But from consumers¡¦ perspective, is tablet PC so different from its counterpart being utilized currently that attracts consumer to use it? What are the factors influencing the intention to use tablet PC? To answer the question, this study presents an extended technology acceptance model (TAM) integrating innovation diffusion theory and perceived price to examine the factors that influence the adoption of tablet PC. And the proposed model was empirically tested through data collected from an online questionnaire with 536 samples. And principal analysis, ANOVA, multiple regression as well as descriptive statistics were conducted to analyze the data. The findings indicate that all of the factors proposed in the model anticipate potential users¡¦ intention to use tablet PC. Among the factors, perceived enjoyment, perceived ease of use, relative advantage have the most significant influence and image is the least one. This study may extend use of TAM and provide further insights into tablet PC marketing strategies.

Millions of people use mobile phone banking daily, and business leaders should understand the factors influencing mobile phone banking adoption among users. Based on the theory of technology acceptance model and the innovation diffusion theory, the purpose of this correlational study was to examine the relationship between usefulness, ease of use, risk, cost, and mobile phone banking adoption in Burkina Faso. One hundred and six mobile phone banking users living in the city of Ouagadougou completed the online survey created to measure consumers understanding of mobile phone banking. Results of the multiple linear regression analysis indicated a statistically significant relationship between the predictor variables and mobile phone banking adoption, F(5,101) = 36.07, p < .001. Three of the predictors contributed significantly to the model, with usefulness recording the highest beta value (Ã? = .692), cost the next highest beta value (Ã? = .225), and ease of use the next highest beta value (Ã? = .173). The 4th predictor, risk, did not contribute significantly to the model, recording a negative beta value (Ã? = -.058). Results may enhance local business leaders' understanding of mobile phone banking adoption, which could result in more effective business strategies to increase the affordability, availability, and quality of mobile banking services for Burkina Faso residents. Development of the mobile phone banking industry could enable business leaders to foster access to affordable financial services for individuals and contribute to the development of Burkina Faso's local economy and trade.

This dissertation employed a two prong approach, whereby the survey and case study methods were used to investigate security issues regarding wireless networks. The survey portion draws together two previously unrelated research streams. Given the recent increased concern for security in the computing milieu, Innovation Diffusion Theory and security factor constructs were merged and synthesized to form a new instrument. This instrument is useful in an effort to understand what role security concerns play in the adoption and diffusion of technology. In development of the new instrument, 481 usable surveys were collected and analyzed. Factor analysis revealed favorable factor loadings in the data. Further analysis was then conducted utilizing multiple regression analysis. This analysis led to the discovery that the constructs of Susceptibility and Severity of Threat, Improvement Potential, and Visibility are significant predictors in regard to level of concern when using wireless networks. Case studies were conducted with a goal to gain a deep knowledge of IT professionals? concerns, attitudes, and best practices toward wireless security. To this end, seven IT professionals were personally interviewed regarding their perceptions and attitudes toward wireless security. In an effort to compare IT professional and end user opinions, 30 IT professionals also completed a paper based survey regarding their perceptions about security. Findings indicate that security professionals are very optimistic for the future of wireless computing. However, that optimism is tempered by a realization that there are a myriad of potential threats that might exploit weakness in wireless security. To determine differences and similarities between users? perspectives and managers? perspectives regarding wireless network security, the results from the survey and case study were synthesized. Most IT professionals (76.19%) reported that, all factors considered, they prefer to use wired networks as opposed to wireless networks; whereas, substantially fewer (44.86%) of the end user respondents reported that they preferred wired over wireless networks. Overall, results suggest that IT professionals are more concerned about security than are end users. However, a challenge remains to make administrators and users aware of the full effect of security threats present in the wireless computing paradigm.

開放政府資料能帶來龐大的經濟效益以及達到透明治理的理念，已成為電子治理最重要的議題之一，各國政府如美國、英國、加拿大無不積極推動開放政府資料政策。我國行政院亦將政府資料開放列為第四階段電子化政府計畫的項目之一，中央機關與地方政府將分別建立開放資料平台，並要求將機關所擁有之資料逐步開放予社會大眾使用。在此背景下，財政部財政資訊中心預建置財政資訊共享服務平台，來達到資料開放政策的目標。本研究目的在於該平台的推動在實務上面臨了哪些困難，後續還有哪些地方需要克服，這樣的經驗能帶給其他行政機關哪些啟示。 本研究首先整理國內外開放政府資料的文獻，其次介紹創新擴散理論，作為財政資訊中心推動財政資訊共享服務平台的階段基礎，並以訪談法蒐集相關資料。本研究最後以議題設定與配對階段、再定義/再建構階段、闡述階段及例行化階段為主軸，分別探討各階段的推動工作與困境。 本研究發現，推動財政資訊共享服務平台的主要工作與困境包括溝通策略、法律規範、分工方式、業務單位的抗拒與資料的價值。財資中心在政策規劃面、組織管理面以及法律規範面仍有改進空間，包括改變同仁的觀念態度、提出明確的評估報告、團隊成員的代表性、訂定行政規則以及與相關單位共商修法議題。未來有意推動相關政策的機關，除了前述財資中心應該改進之處，尚須注意組織文化以及公民參與的部分，讓政策推動的阻力降至最低。 / Open government data (OGD) can brings great economic benefit and promotes more openness in government, it has become one of the most important issues in e-Government around the world. An open data policy was enacted by the Executive Yuan at the end of 2013, both central and local governments should gradually release their possessed data to the public. In the context of open data policy, Fiscal Information Agency, MOF tries to establish an open data platform of Ministry of Finance. However, the open data policy in Taiwan is still in a stage of sprouting, it is an innovation policy and brand new notion to many governments, the objective of this research is to analyze what obstacles does Fiscal Information Agency, MOF meet when promoting the open data platform of Ministry of Finance, and how could this experience be learned. First of all, the research introduces the literatures about open data. Secondly, quoting the Innovation Diffusion Theory as the conceptual framework and conducting interviews. The analysis about the works and obstacles is individually based on the phase of agenda setting, matching, redefining/restructuring, clarifying and routinizing. The results show the main work and obstacles including the strategy of communication, legal norms, division of labor, resistance of agency and the value of data. There are still areas of improvement for Fiscal Information Agency, MOF, such as changing the concept of colleagues, providing a tangible report about open data and the representativeness of group. The lessons from this study are expected to provide insights to the Taiwan government when it tries to engage the open data policy.

The World Tourism Organization (UNWTO) has constantly promoted sustainable tourism development as well as played an important role since 1980; in addition, numerous standards were regulated accordingly. Under the impacts of both environment protection, energy saving and carbon reduction, the marketing strategy of numerous operators have been changes consequently. The ecological or environment lodging facilities gradually adopted by the people in this trade; nevertheless, there are still not appropriate criteria of green B&B for domestic lodge industry to carry out related strategies. One of the major aims of this study is to establish the criteria of green B&B and index of feasible implementation, and constitute index levels with fuzzy analytic hierarchy process (FAHP), as the major basis of conducting survey of adoption willingness of lodge operator in implementing environment protection strategy. Next, this study intends to explore the current status of environment strategy implemented by B&B manager as well as the factors influence the adoption willingness. Third, find out any other factors and significance that could affect the adoption willingness of B&B manager to carry out strategy. Fourth, this study intends to locate the factors and significance of influencing consumer in accepting environment protection strategy (lodging willingness). There are three research targets employed by the design method of this study, namely, representative experts and scholars in the related domain, for presenting construct index and significance degree; research model establishment of B&B manager, the green B&B index are used for interview and questionnaire survey methods, so as to confirm the aim of this study; and finally the research model establishment of lodge consumer, through hierarchical regression analysis and relevant statistic analysis, to explain significant meaning and reason of variables. The research result proves that green B&B index can be simplifies into eight main dimensions and concrete strategies (management and marketing, social participation and communication, energy management, water resources management, green purchase, solid waste treatment, green restaurant and lodge activities, natural and cultural resources), for reference by verification unit. Secondly, in the research model of B&B manager, environment knowledge behavior would influence the self-efficacy, and further affect the adoption willingness. For operator, the higher the compatibility of environment strategy is, the higher of adoption willingness will be. Finally, in the research model of consumer, the higher the frequency that consumer engaged in the environment related activity, the higher the willingness of selecting green B&B will be; while environment knowledge behavior would affect the perceived caracteristics of innovation, lodge preference, and attitude of engaging in environment activity of consumer. This study defines the implication of promoting green B&B development strategy is ¡§to educate B&B managers attach more importance on environment ethics, and encourage consumer to change the attitude of recreation activity.¡¨ Furthermore, with the conception of simplified green lodge index, to direct towards tourism map planning of ecology village, apart from the unique features of ¡§green B&B¡¨ image, to minimize the impact of recreation environment. By employing innovation diffusion theory (IDT) model in the behavior prediction of environment behavior and tourism behavior strategy, the result of this study could be served as a useful reference for following researches.

The health industry has acquired a reputation as lagging in the use of information technology (IT). Therefore, this study has been undertaken to assess state health's use of IT and then to assess the causal factors of the differing usage rate, if any. The state health industry was compared to the banking industry as a benchmark, on the basis that the banking industry is widely perceived as a leading IT user. A literature review summarised and critiqued current literature and informed the subsequent research. The research comprised two related studies. The first study was a qualitative study of the beliefs of senior state health executives. The second study was based upon a survey of state health and banking managers. The research confirmed that in these two 'knowledge' industries, state health is slower to adopt IT with an apparent lower maturity level. This finding was observed across a range of best-practice management, procedural and cultural topics as well as the level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a slower rate in state health than other industry sectors. The complexity of state health organisations and their fragmented internal structure constrain their ability to adopt traditional, hierarchical, organisation-wide IT. This is further impacted upon by the relative immaturity of clinical health IT, which is complicated, incomplete and unable to show quantifiable benefits. In addition, elements of the findings suggest that health IT departments are poorly aligned to the needs of clinicians and managers. Both organisational and technological factors lead to the slow adoption of health IT, although measures suggest that the key factors relate to the unique organisational nature of state health. The recommendations for health and IT policy arising from this research are: * The effectiveness of state health IT departments needs comparing to those in other sectors and improvement interventions implemented; * The strongest way for state health IT to proceed is to focus on management and social issues in preference to the ever-seductive technology. Research and development funds should be allocated, as a priority, to benefits-analysis methods, improved understanding of the true nature of health organisations (formal and informal) and a rich understanding of clinical behaviours and work. Deeper knowledge in all of these areas will permit the development of more relevant IT leading to greater value, more focussed implementation and new areas for business development in the IT industry.

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The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. This trend has led to an importance for companies having their websites visible on these search engines. In addition, people tend to be more and more on the go and are searching with their smartphones instead of traditional personal computer (PC). Meaning that companies’ websites can be available for customers 24 hour a day, 7 days a week, independent on customers location. Consequently, companies have the possibilities to reach the attention of customers when they actually search for a product/service and are therefore most likely to purchase.   In this thesis a marketing strategy has been developed for managers regarding how to master this new communication tool, in order to reach success and competitive advantage. This strategy was developed by investigate in what characteristics and functions users desire when searching with their smartphone. Together with three hypotheses tested if the perceived user-friendliness, relative advantage and compatibility within mobile search have a positive affect on the intention of use this new technology.   In this bachelor thesis a survey was conducted among people in generation C living in Sweden, which resulted in 397 completed responses. The hypotheses were tested with use of a regression analysis and the findings were that the relative advantage and compatibility in mobile search has a positive affect on the intention of use. Therefore, this thesis suggests companies to develop their mobile search engine marketing strategy with the aim of delivering value and satisfying the customer. Moreover, this thesis recommend managers to keep their mobile website quick, relevant and making sure having valuable and informative information about their business in the description text visible to users in the search engine hit list.   Finally, the majority of the population does already act on this new market and it is therefore of great importance for companies satisfying these users in order to stay competitive.