This dissertation examines the process by which buyers encode and store price information in their memories and how the information is retrieved when such a need arises. Using theories in human learning and memory, it has been argued that buyers’ learning of price information is primarily influenced by their learning plans and the criteria they use pin choice decisions. Because of the differences in learning and choice task orientations, buyers are postulated to encode and store the information differently and therefore, different memory tests are necessary to investigate the retrieval mechanisms and thereby making inferences about their knowledge of price. While it is recognized that buyers may encode and retrieve price information in many different ways, this research has examined the differential impact of learning and choice task orientations on their recall, recognition, and ranking performances. The hypotheses developed in this research were tested in a laboratory experiment using ninety women shoppers as subjects. The two levels of learning (incidental and intentional) and the three levels of choice task orientations (non-price, mixed, and price) were fully crossed in a 2 x 3 full-factorial between-subjects design. Subjects, after being randomly assigned to one of the six experimental conditions took part in a simulated grocery shopping. Having made their selections, subjects responded to recall, recognition, and ranking memory tests involving prices of the items selected. Subjects also indicated their confidence about the accuracy of their responses. The accuracy and confidence ratings were used as dependent measures when testing the hypotheses. Since accuracy measures were dichotomous (correct or incorrect) in nature, loglinear modes were tested using maximum likelihood estimation procedure. For continuous dependent measure (e.g. confidence), ordinary least square estimations were carried out in a univariate ANOVA framework. In addition, several multiple comparison procedures were used to test differences between mean accuracy and confidence scores. The data analysis supported fifteen out of sixteen hypothesized relationships. The results supported the argument that buyers’ learning of price information improves with greater use of price in their choice decisions and with greater need to remember the information for later use. Overall, recognition was found to be a more appropriate retrieval mechanism than recall. Need for remembering specific prices did not significantly improve buyers° ability to rank items in terms of their expensiveness. The conceptualization and the research results are expected to make both theoretical and methodological contributions in pricing research. Particularly, the issues involving formation of reference prices and the manner in which the internal reference prices are retrieved and used in iii choice decisions are partially addressed using a consumer information processing perspective. Nonetheless, future research is needed to resolve additional issues in price perception research. / Ph. D.

In 2006 the Gauteng Department of Basic Education (GDoBE) launched a pilot project to introduce Assessment for Learning (AfL). This initiative was prompted by learners’ poor performance; especially in subjects such as Mathematics and English. The AfL project was introduced in selected primary and secondary schools. Grade 5 teachers for all subjects and Grade 10 teachers for all subjects within selected primary and secondary schools formed part of the pilot project. These teachers were oriented and introduced to AfL, after which workshops to strengthen teachers’ understanding and skills of AfL were conducted. Lead educators (District Learning Area facilitators or Subject Advisors), were required to monitor and support participating schools and teachers in implementing AfL. Based on a literature and empirical study, the researcher explored the comprehension and implementation of AfL by selected primary school Mathematics teachers that participated in the AfL pilot project of the GDoBE. The empirical study was approached by means of a qualitative research design in the form of a multiple case study. Individual interviews, observations and focus group interviews were used to collect data from purposive selected teachers from three Gauteng Districts (Johannesburg West, Johannesburg North and Ekurhuleni South). Both Township and ex-Model C primary schools were included in the study and eventually a total of 11 Mathematics teachers from these schools participated in the study. The research results revealed that the sampled teachers’ comprehension of AfL can be rated as satisfactory since they realise its potential in terms of learning and learner development. Moreover, these teachers show an awareness of the relation between formative (AfL) and summative assessment (assessment of learning (AoL)). With regard to its implementation, it is clear that a lack of support from colleagues, School Management Teams (SMTs) and District officials impede on the successful implementation of AfL. Other factors hampering the implementation of AfL include time constraints, uncertainty about appropriate resources and the simultaneous implementation of the Curriculum and Assessment Policy Statements (CAPS) and the Gauteng Primary Literacy Mathematics Strategy (GPLMS). It is further noted that the elements of AfL, which includes the sharing of learning intentions, questioning, feedback and peer and self-assessment, are all mediocrely implemented. / MEd (Learning and Teaching), North-West University, Vaal Triangle Campus, 2014

In 2006 the Gauteng Department of Basic Education (GDoBE) launched a pilot project to introduce Assessment for Learning (AfL). This initiative was prompted by learners’ poor performance; especially in subjects such as Mathematics and English. The AfL project was introduced in selected primary and secondary schools. Grade 5 teachers for all subjects and Grade 10 teachers for all subjects within selected primary and secondary schools formed part of the pilot project. These teachers were oriented and introduced to AfL, after which workshops to strengthen teachers’ understanding and skills of AfL were conducted. Lead educators (District Learning Area facilitators or Subject Advisors), were required to monitor and support participating schools and teachers in implementing AfL. Based on a literature and empirical study, the researcher explored the comprehension and implementation of AfL by selected primary school Mathematics teachers that participated in the AfL pilot project of the GDoBE. The empirical study was approached by means of a qualitative research design in the form of a multiple case study. Individual interviews, observations and focus group interviews were used to collect data from purposive selected teachers from three Gauteng Districts (Johannesburg West, Johannesburg North and Ekurhuleni South). Both Township and ex-Model C primary schools were included in the study and eventually a total of 11 Mathematics teachers from these schools participated in the study. The research results revealed that the sampled teachers’ comprehension of AfL can be rated as satisfactory since they realise its potential in terms of learning and learner development. Moreover, these teachers show an awareness of the relation between formative (AfL) and summative assessment (assessment of learning (AoL)). With regard to its implementation, it is clear that a lack of support from colleagues, School Management Teams (SMTs) and District officials impede on the successful implementation of AfL. Other factors hampering the implementation of AfL include time constraints, uncertainty about appropriate resources and the simultaneous implementation of the Curriculum and Assessment Policy Statements (CAPS) and the Gauteng Primary Literacy Mathematics Strategy (GPLMS). It is further noted that the elements of AfL, which includes the sharing of learning intentions, questioning, feedback and peer and self-assessment, are all mediocrely implemented. / MEd (Learning and Teaching), North-West University, Vaal Triangle Campus, 2014

Syfte och frågeställningar Syftet med undersökningen är att undersöka hur nyckelstrategin ”att klargöra, dela och förstå lärandemålen och framgångskriterierna” beskrivs i idrottsdidaktisk litteratur. Följande frågeställning syftar till att uppfylla syftet: Hur skildras nyckelstrategin i de idrottsdidaktiska böckerna? Den övergripande frågeställningen förtydligas med följande frågor: 1) Nämns nyckelstrategin explicit i texterna? 2) Finns det spår av nyckelstrategin i texterna? Metod För att uppfylla syftet och besvara frågeställningarna analyserades fyra idrottsdidaktiska böcker med en kvalitativ innehållsanalys. Insamlandet av relevant material har gjorts manuellt utifrån ett antal kodningsprinciper. Efter insamlandet av data kodades materialet och sorterades in i teman. Resultat Analysen visar att nyckelstrategin inte nämns explicit i någon av texterna, däremot finns det spår av nyckelstrategin i texterna. Dessa spår förmedlar i princip samma innehåll som nyckelstrategin. Dock är det tveksamt om läsare kommer att förstå detta som viktiga aspekter eller veta hur de ska arbeta med detta som lärare då det relevanta innehållet inte har en framträdande roll i böckerna. Slutsats Det verkar fortfarande, även fast uppdaterade böcker inom ämnet nyligen publicerats, finnas en brist på information om bedömning för lärande och nyckelstrategin ifråga i den här typen av böcker. Det finns ett behov av mer forskning om hur vi kan arbeta med bedömning för lärande inom ämnet och även ett behov av att detta förmedlas till lärare i ämnet. / <p>Fristående kurs Idrott III</p>