[pt] Este trabalho apresenta resultados da análise de uma empresa brasileira do segmento de acessórios de couro que vem passando por dificuldades nos últimos anos. O estudo de caso explicita a estrutura de mercado do segmento de artefatos de couro, a história da empresa, sua cadeia produtiva, canais de distribuição e recursos internos. A estratégia da empresa é caracterizada por meio da tipologia de Mintzberg (1998) e analisada por meio dos modelos de Porter (1980 e 1985), Austin (1990), Macedo-Soares (2001) e Barney (2002). Os resultados revelaram que o meio ambiente no qual a empresa operava era hostil e que ela não possuía todas as forças necessárias para melhorar seu desempenho. Esta análise permitiu a avaliação do desempenho da empresa e a sugestão de mudanças na estratégia da empresa com o intuito de melhorar seu desempenho. Como existe grande carência de informações sobre o setor, o levantamento de dados apresentado traz lições significativas para os stakeholders envolvidos neste mercado. Embora os resultados não possam ser generalizados para todo o setor, acredita-se que o estudo deste caso, por ser de uma pequena empresa de sucesso passando por dificuldades, poderá trazer lições relevantes para outras empresas. A empresa analisada possuía em torno de 150 funcionários no período analisado, embora no passado a empresa tenha possuído entre 1 e 180. Como a maioria das empresas deste mercado possui menos de 200 funcionários este estudo pode ser de grande valia para empresas do mesmo setor ou para empresas que estejam competindo em indústrias fragmentadas onde nenhuma empresa tem influência sobre mercado. / [en] This work presents the results of an analysis of a Brazilian leather accessories firm that has faced difficulties in the last few years. The case study presents the market structure, the history of the company, its production and distribution chains and internal resources. The company`s strategy is characterized under Mintzberg (1998) typology and analyzed under Porter (1980 and 1985), Austin (1990), Macedo-Soares (2001) and Barney (2002) models. The results show that the environment is hostile and that the enterprise did not have the required strengths to improve its profits. This analysis allowed the evaluation of the performance of the firm and the suggestion of strategy changes that could improve its performance. Since there is hardly any information about the leather accessories sector, the results of this survey may offer insights to all stakeholders in this market. Although they can not be generalized to the whole sector, it is believed that this study, because it is about a small company that has been successful in the past and is presently facing difficulties, can offer useful understandings about the market to other companies. The analyzed company presently has around 150 employees, although in the past it has had between 1 and 180. Because the majority of the companies in this sector have less then 200 employees, this study could be helpful to other companies in the same market and to any fragmented industry company where no firm is able to influence the market.

Drabužių ir odos aksesuarų kolekciją sudaro 18 modelių iš kurių atrinkti 5 modeliai - įgyvendinti. Kolekcija siekiama perteikti laumių charakterio savybes, mistišką prigimtį, gyvenimo būdą ir visa tai susieti su šiuolaikine mada. Suknelėse dominuojančia siluetų ir konstrukcijų asimetrija, banguojančiomis linijomis norima suteikti laisvumo įspūdį. Odiniuose aksesuaruose, naudojant ažūrą, faktūrinių ir lygių paviršių derinius, modulinius žvynelius, siekiama atkartoti gamtos motyvus. Kuriamiems ansambliams rinktasi natūralūs šilti žemės tonai. Spalvos varijuoja tarp rudos, žalsvai rusvos, kreminės, švelniai rausvos, pilkos. / The clothing and accessories collection I Am Laume Today is composed of 18 models and 5 models selected out of them were executed. The collection aims to convey the features of pixie character, mystical nature, life style and to link all this with modern fashion. The asymmetry of silhouettes and constructions prevailing in dress design and billowy lines are aimed to create the effect of easiness. It is pursued to repeat nature motives with tracery, combinations of patterned and smooth surfaces, modular flakes used in leather accessories. Natural, warm earth tones were chosen for created ensembles. Colours vary between brown, greenish-brown, cream, soft reddish and grey.

Bakalauro darbą sudaro teorinis aprašas ir kūrybinė dalis: du aksesuarų komplektai vyriškam ir moteriškam dviračiams, projektinė dalis bei verslo planas.
Teoriniame darbe pateikama susisteminta medžiaga nuo pirmojo dviračio eskizo, vystymosi raidos, aksesuarų klasifikacijos iki šiuolaikinių dizainerių darbų. Miesto dviračių odinių aksesuarų kolekcija „Eime pasivažinėti“ simbolizuoja patogią kelionę šia transporto priemone ir ragina mus visus naudotis dviračiais. Aksesuarai skirti jaunam, veržliam šių dienų žmogui, kuris nori kuo labiau palengvinti savo keliones į darbą ar susitikimus su draugais. Krepšiai yra lengvai nusegami nuo dviračio ir papildomų rankenėlių pagalba gali būti nešiojami kaip kasdieninės rankinės. Į odinius krepšius telpa nešiojamasis kompiuteris, dokumentai, o į smulkesniuosius – mobilūs, piniginės ir kt. / Bachelor thesis is divided into 2 parts: theoretical and practical. The latter consists of 2 accessories sets for male and female bicycles, project part and a business plan. Systematized material from first bicycle sketch, later progress, accessories classification to nowadays-designers works is given in the theoretical part. Leather accessories collection for city bicycles “Let’s go for a ride” symbolizes a comfortable trip and encourages all of us to use this mean of transportation. The accessories are for impetuous nowadays people who want to make their trip to work or gatherings with friends easier. Bags are easily detachable and with the help of extra straps can be worn as ordinary bags. Bigger bags will fit a laptop, files in whereas smaller ones are suitable for mobiles phones or wallets.

The study investigated South African female consumers' purchase intent for luxury exotic leather accessories, with specific reference to exotic crocodile leather, as well as their perceived values of luxury exotic leather products and brands. A survey was conducted across South Africa that included representation of the following ethnic groups: African, White, Coloured, Asian and Indian. All the individuals surveyed were female. Consulta Research, a consumer research company, assisted the research study in collecting data. Data was collected by means of a non-probability convenient sampling method. Consulta Research distributed an online questionnaire to female participants on their database. Three hundred and thirty seven (337) usable questionnaires were completed and returned. Data analysis consisted of descriptive statistics, exploratory factor analysis, Spearman's correlation analysis and Cohen's d correlation analysis. All of the demographic and lifestyle characteristics were useful in describing the South African female consumer. The findings indicated that the majority of the respondents were not willing to spend market-related prices for genuine crocodile leather accessories. The study confirmed that luxury value perceptions may include five dimensions that are distinguished in literature, namely Social, Individual gifts, Individual pleasure, Financial, and Functional value perceptions. Functional value perceptions were found to be more important to South African respondents, although previous studies in other countries have shown that Social and Individual value perceptions are more important. According to the literature presented in the study, it was confirmed that purchasing intent is part of the decision-making process, since intention is evident in an individual's readiness to perform a given behaviour. The findings showed that South African female respondents have a weak Purchasing intent for exotic crocodile leather accessories. The study, however, also showed that in the future at some point a substantial percentage of respondents might buy (24.00% + 18.60% + 20.70%), have the intention to buy (23.40% + 17.50% + 21.30%) and have an interest to buy (23.10% + 17.80% + 18.90%) an exotic crocodile leather accessory. A high practical significance was also found for the correlation between Purchasing intent and Functional value perceptions. This might be an indicator of the important role that functionality would play in respondents' final decision to buy or not buy an exotic crocodile leather accessory. This has implications for industry stakeholders because Functional value perceptions, according to the study, can be described as superior quality, quality assurance, high quality standards and substantive attributes and performance factors. Therefore industry stakeholders within the luxury exotic crocodile leather industry, be it suppliers, manufacturers, breeders, farmers, retailers or marketers, should take these consumer values into consideration in order to maximise the ultimate value delivered by the supply chain. Various recommendations are made based on the findings of this study, to either expand or build onto this existing research. Topics related to luxury exotic crocodile leather accessories and luxury consumers in South Africa can definitely be explored further to fill the current gap in knowledge in this field. / Dissertation (MConsumer Science)--University of Pretoria, 2016. / Consumer Science / MConsumer Science / Unrestricted

This study explored South African female consumers’ value perceptions as well as their needs for traceable information on exotic crocodile leather accessories. The Wiedmann, Hennigs and Siebels' Luxury Value Perception Scale (2007) and the Consumer Decision-making Process (Solomon & Rabolt, 2004:354) served as conceptual framework for the study. A questionnaire was distributed across South Africa and completed by willing participants. All participants were South African citizens, females of varyin g cultural backgrounds, including: African, Caucasian, Indian, Asian and Coloured individuals. The Consulta Research (Pty) Ltd used their extensive database of female consumers for sampling purposes. They managed to collect three hundred and thirty seven (337) completed and usable questionnaires. The Spearman's Correlation Coefficient, descriptive statistics, as well as exploratory factor analysis were used for data analysis. The results indicate that respondents to this questionnaire were not willing to pay marketrelated prices for exotic crocodile leather accessories. Findings of this study uncovered five luxury value perceptions as opposed to the four originally recognised by Wiedmann et al. (2007), namely Functional, Social, Financial, Individual gifts and Individual pleasure value perceptions. Of these luxury value perceptions, respondents indicated that the functional value perception was the most important to them. Traceable intrinsic and extrinsic-related attributes which can have an impact on decision-making by consumers were also explored. Results indicate that respondents found intrinsic-related attributes moderately important when deciding to purchase an exotic crocodile leather accessory. With regard to extrinsic-related product attributes, results indicate that most respondents found these extrinsic-related attributes moderately important. The notable exception was the position brand-holders held on child labour, which was indicated as important by most respondents. Results further indicated weak-positive, but statistically highly significant relationships between functional value perceptions and the importance of intrinsic-related as well as extrinsic-related information. Weak-positive, but statistically highly significant relationships were also conversely found between financial value perceptions and the importance of intrinsic and extrinsic-related information. There was a weak but statistically highly significant relationship between the individual giftvalue perception and the importance of extrinsic-related information as well as, conversely, a weak-positive statistically significant relationship between individual gift-value perceptions and the importance of intrinsic-related information. Purchase intent is an important determinant when consumers make decisions. Research results for this study have, however, indicated that respondents had a weak purchase intent for exotic crocodile leather accessories. Most respondents reported that they would never, at any time, buy an exotic crocodile leather accessory. Neither would they at some stage have the intention to buy an exotic crocodile leather accessory, or have a purchase interest for an exotic crocodile leather accessory. Finally, results show that there was a weak-positive, but statistically highly significant relationship between the importance of extrinsic-related product attributes and purchase intent. Results of this study make positive contributions towards the decision-making of various role players within the exotic crocodile leather accessory industry. Role players such as farmers, manufacturers, distributers, retailers and marketers can all benefit from the results. Based on the results of this study, recommendations for industry and future research are made. / Dié studie ondersoek Suid-Afrikaanse vroueverbruikers se waardepersepsies asook hul behoeftes aan navolgbare inligting oor eksotiese krokodilleerbykomstighede. Die Wiedmann, Hennigs and Siebels's Luxury Value Perception Scale (2007) en The Consumer Decisionmaking Process (Solomon & Rabolt, 2004:354) dien as die konseptuele raamwerk vir dié studie. 'n Vraelys is dwarsoor Suid-Afrika versprei en voltooi deur vrywillige deelnemers. Alle respondente was Suid-Afrikaanse burgers, vroue van 'n verskeidenheid etniese herkomste, waarby ingesluit: Afrikaan, Kaukasiese, Indiese, en kleurlingindividue. Consulta Research (Pty) Ltd het van hul uitgebereide databasis van vroueverbruikers in hul steekproef gebruik gemaak. Hulle het daarin geslaag drie om honderd sewe en dertig (337) voltooide en bruikbare vraelyste te bekom. Die Spearman’s Correlation Coefficient se beskrywende statistiek en oorsigtelike faktore-ontleding is gebruik in die data-analiese. Die bevindings dui daarop dat respondente op die vraelys nié bereid is om markverwante pryse te betaal vir eksotiese krokodilleer-bykomstighede nie. Verdere bevindings in dié studie het vyf luukse waardepersies blootgelê, teenoor die vier aangedui deur Wiedmann et al. (2007), naamlik: Funksionele, Sosiale, Finansiële, Individuele geskenke, en Individuele plesierwaardepersepsies. Van dié luuksewaardepersepsies het respondente aangedui dat die funksionele waardepersepsie vir hulle die belangrikste is. Opspoorbare en navolgbare intrinsieke of ekstrinsieke eienskappe wat 'n invloed kan hê op die besluitnemening deur verbruikers was matig-belangrik in die besluitproses vir die aankoop van 'n eksotiese krokodilleerbykomstigheid. Met betrekking tot ekstrinsieke produkeienskappe, dui resultate daarop dat respondente grootliks hierdie ekstrinsieke eieskappe ook as matig-belangrik geag het. Die opmerklike uitsondering is beleidstandpunte wat handelsmerkeienaars ten opsigte van kinderarbeid handhaaf en wat as belangrik deur respondente bejeën is. Resultate dui verder daarop dat swak-positiewe, maar 'n statisties hoogs belangrike verband bestaan tussen fuksionele waardepersepsies en intrinsiek-verwante asook ekstrinsiekeverwante beskouings. Verder is ook aangedui dat hoogs belangrike verbande tussen finaniële waardepersepsies, individuele geskenkwaardepersepsies en die belangrikheid van intrinsieke en ekstrinsieke inligting teenwoordig is. Daar was 'n swak, maar hoogs belangrike verband tussen die indivuele geskenkwaardepersepsie en die belangrikheid van ekstrinsieke-verwante inligting asook die omgekeerde statisties-belangrike, swak-positiewe verband tussen individuele geskenkwaardepersepsies en die belangrikheid van intrinsiek-verwante inligting word beklemtoon. Die aankoopvoorneme is 'n belangrike oorweging in verbruikers se besluitneming. Resultate in hierdie studie, dui egter daarop dat verbruikers 'n swak aankoopvoorneme vir eksotiese krokodilleerbykomstighede het. 'n Meerderheid van die respondente het aangedui dat hulle nooit 'n bykomstigheid van krokodilleer sal koop nie. Verder sal hulle in geen stadium enige voorneme koester om 'n krokoldilleerbykomstigheid aan te skaf of belangstel om só 'n produk te bekom nie. Laastens dui resultate op 'n swak-positiewe, maar statisties hoogsbetekenisvolle verband tussen die belangrikheid van ekstrinsieke produkeieskappe en koopvoorneme. Resulate van dié studie maak 'n positiewe bydrae tot die besluitneming van verskeie rolspelers binne die eksotiese krokodilleer-industrie. Rolspelers soos boere, vervaardigers, verspreiders, handelaars en bemarkers kan almal baat vind by dié bevindings. Sleutelwoorde: Vroueverbruiker van luukse bykomstighede; industrie vir luukse krolodilleerbykomstighede; luuksewaardepersepsies; intrinsieke produkeienskappe; ekstrinsieke produkeienskappe; aankoopvoorneme. / Dissertation (MSc)--University of Pretoria, 2017. / Consumer Science / MConsumer Science / Unrestricted