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1	Marketing health issues to tweens : recommendations for reaching this demographic more effectively Kelly, Erin Joy 20 February 2012 (has links) This paper explores public health campaigns as they relate to tweens and their use of technology. After considering how this demographic utilizes both traditional and new media, further examination was done on general health problems that affect this group. Three major health issues were then chosen for analysis. A relevant campaign for each issue was also evaluated, as were its overall marketing and communication efforts. The health problems and corresponding campaigns chosen include childhood obesity and the “Let’s Move” campaign, electronic aggression and the “Stop Bullying” campaign and youth suicide and the “WeCanHelpUs” campaign. From these analyses, recommendations for ways to improve each campaign were provided, as were general conclusions for reaching this demographic more efficiently and effectively. / text Tween Tweens Health Childhood obesity Electronic aggression Cyberbullying Youth suicide Technology Media Recommendations Health campaigns Public health campaigns Let's Move ReachOut Reach Out Stop Bullying Stop Bullying Now
2	Michelle Obamová jako první dáma: Případová studie / What type of First Lady Was Michelle Obama: Case Study on Michelle Obama as First Lady Matějčková, Anna January 2019 (has links) This Master's Thesis analyzes various roles that First Ladies of the United States take upon when their spouses are elected President of the United States. Even though the role of First Ladies is undefined, the public still expects a certain level of manners and dedication to their selected causes. The influence of First Ladies is, on the one hand limited by the fact that they do not have any real policies to follow. On the other hand, the platform of First Ladyship offers a great deal to influence and ability to raise awareness to causes they care about. The main argument is that Mrs. Obama had a particular skill to promote her initiatives and to turn negative attention by the media to the rights directions. Additionally, she was able to get the attention of corporations and state officials to help her make a real impact on her initiatives. Her authenticity and fun engaging style helped her with engaging young people into her campaigns and her status of popular First Lady. Therefore, the goal of this thesis is to find out how the role of First Lady changed during Michelle Obama's term as First Lady and what kind of influence her initiatives brought. Finally, the analyses shows that Michelle Obama was a very active First Lady that pushed the role of the First Lady forward. Her well though...

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Marketing health issues to tweens : recommendations for reaching this demographic more effectively

Michelle Obamová jako první dáma: Případová studie / What type of First Lady Was Michelle Obama: Case Study on Michelle Obama as First Lady