Esta tese persegue a heterogeneidade das causas e condições de produção do setor moveleiro no estado do Acre, focando a realidade da cidade de Rio Branco a partir da estruturação do Pólo Moveleiro do Acre. Tem como ponto de partida o caráter histórico e social da produção de artefatos manufaturados e as implicações relativas à utilização dos recursos florestais, assim como a própria compreensão da relação entre homem e natureza. Por estar inserida no contexto da Amazônia brasileira, aborda a relação entre o design e a ecologia, procurando reforçar o sentido deste termo como um tecido que perpassa as implicações do mundo natural, das relações sociais e do universo interior do ser humano. Busca demonstrar a necessidade da valorização destes três campos no agenciamento da produção moveleira local. / The present research investigates the heterogeneity of causes and conditions of the Furniture Companies manufacture in the state of Acre, Brazil, focusing the social reality of its capital, Rio Branco according to the establishment of the Industrial Furniture Pole in Acre. The research sets out with the historical and social aspects of the artifacts production dating back to the precedent periods and its implications for the forest resources as well as the comprehension of the relationship between man and nature. Due to the fact of being situated the Brazilian Amazon, it aims to explore the connection between design and ecology considering the impact on the environment, social relations and the interior universe of the human being. Besides that, it points out the value of these three aspects in the local manufacturing management.

Esta tese persegue a heterogeneidade das causas e condições de produção do setor moveleiro no estado do Acre, focando a realidade da cidade de Rio Branco a partir da estruturação do Pólo Moveleiro do Acre. Tem como ponto de partida o caráter histórico e social da produção de artefatos manufaturados e as implicações relativas à utilização dos recursos florestais, assim como a própria compreensão da relação entre homem e natureza. Por estar inserida no contexto da Amazônia brasileira, aborda a relação entre o design e a ecologia, procurando reforçar o sentido deste termo como um tecido que perpassa as implicações do mundo natural, das relações sociais e do universo interior do ser humano. Busca demonstrar a necessidade da valorização destes três campos no agenciamento da produção moveleira local. / The present research investigates the heterogeneity of causes and conditions of the Furniture Companies manufacture in the state of Acre, Brazil, focusing the social reality of its capital, Rio Branco according to the establishment of the Industrial Furniture Pole in Acre. The research sets out with the historical and social aspects of the artifacts production dating back to the precedent periods and its implications for the forest resources as well as the comprehension of the relationship between man and nature. Due to the fact of being situated the Brazilian Amazon, it aims to explore the connection between design and ecology considering the impact on the environment, social relations and the interior universe of the human being. Besides that, it points out the value of these three aspects in the local manufacturing management.

Studiens syfte är att redogöra för, samt få en djupare förståelse kring lokala designföretags marknadskommunikation. Forskningsfrågorna lyder som följande; Vilka kanaler för marknadskommunikation använder sig lokala designföretag av? samt Hur arbetar lokala designföretag med innehåll och formspråk i sin marknadskommunikation?   Genom en kvalitativ metod med deduktiv ansats, utfördes åtta semistrukturerade intervjuer med både företagare och experter. Vidare genomfördes en innehållsanalys samt strukturerade observationer av fem företags digitala och sociala kanaler. Resultatet visar på att det finns gemensamma aspekter när det kommer till vilka kanaler samt vilket innehåll som företagen använder och publicerar. Det går även att utläsa att samtliga företag har en tydlig produktorientering i sin kommunikation. Formspråket baseras dock på företagens egen estetik. Slutligen presenteras studiens resultat i en modell, som utgår från Shannon-Weavers kommunikationsmodell från 1948 och förslag för framtida forskning tydliggörs. / The purpose of this study was to describe, as well as gain a deeper understanding of local design companies' marketing communication. The research questions were as follows: Which channels for marketing communication do local design companies use? and How does local design companies work with content and design languages ​​in their market communication? Through a qualitative method of deduction, eight semistructured interviews were conducted with both entrepreneurs and experts. Furthermore, a content analysis and structured observations were conducted of five companies' digital and social channels. The result shows that there are common aspects when it comes to which channels and what content companies use and publish. It is also possible to read that all companies have a clear product orientation in their communication. The design language is based on the company's own aesthetics. Finally, the study results are presented in a model, based on Shannon-Weaver's communication model from 1948, and proposals for future research are clarified.