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Investments in innovation and its impacts on organization performance: an empiric analysis of the Brazilian firmsSchneider, Lucas Zucco 27 February 2018 (has links)
Submitted by Lucas Schneider (lucas.z.schneider@gmail.com) on 2018-03-26T19:48:56Z
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Previous issue date: 2018-02-27 / A inovação tem sido amplamente reconhecida como um dos principais fatores que criam vantagem competitiva para as empresas. Contudo, embora as empresas continuem a estimular a adoção de práticas inovadoras em sua gestão, evidencias empíricas entre investimentos em inovação e consequentes resultados financeiros superiores ainda permanecem inconclusivos. O presente estudo visa, a partir de uso de abordagem multinível, avaliar a relação entre investimentos em inovação e o aumento de relevância de novos produtos no faturamento das empresas, e, seu consequente impacto no desempenho financeiro. Os resultados obtidos indicam que investimentos em inovação levam as empresas a terem maior participação de novos produtos em sua receita total. Entretanto, não foi encontrado relação significante entre a maior participação de produtos inovadores com crescimento e lucratividade dessas empresas. Limitações e implicações dessa pesquisa também são discutidos nesse trabalho. / Innovation has been recognized as one of the main factors behind competitive advantage over firms. Nonetheless, although innovation practices have been stimulated among several companies, the link between investments in innovation and financial performance of the firms is still a complex subject where the results remain inconclusive. This study evaluates this relationship by using a multilevel model between innovation, innovation performance and financial performance. Results obtained indicate that investments in innovation leads to a positive and significance increase of innovation performance of the firms, which could be measure by the increased participation on new products’ revenue over total revenue. However, the study could not assert the impact of innovation performance on the financial performance of the firms, measured in this work by growth and profitability. Limitations and implications of these findings are also discussed in this work.
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