¡§SME-MIT¡¨¡GAn inquiry of knowing process from phenomenological perspectivesChang, Chih-lung 15 August 2011 (has links)
To comprehend the meaning of ¡§SME-MIT¡¨, this research is focus on the life experiences and entrepreneurial stories of SME-enterprisers who have engaged in manufacturing merchandise in Taiwan. In this research, I adopt Husserlian's Phenomenological perspectives to conduct a holistic analysis on these entrepreneurial stories, and try to converse with them continually with a reflection on myself. The features ¡§SME-MIT¡¨ represents in the process of entrepreneurship are: a conformation of a series of body experiences, a practical attitude about holding fast to what is good, and a family-like chemistry between long-term partners Besides, the The ¡§SME-MIT¡¨ experiences entrepreneurs are founded through a phenomenological approach in the research. They not only have encouraged the enterprisers themself to reconstruct subjectivity and return to their hometown, but also has build up unique competitive advantages of businesses for the enterprisers.
A Marketing Strategies Study on the Tan-dao Corporation move to Tianjin Condiment MarketSun, Tzu-Fei 31 August 2011 (has links)
ABSTRACT Bay manufacturing advantages and the value of a condiment, is the island's geographical location, surrounded by the sea, there are year-round spring climate, clean and high environmental awareness of water quality, manufacturing technology, high-quality manufacturing process, test, and because China has a huge market, the population 1.3 billion, a number of domestic consumers, the two sides is the same culture and species, under similar cultural background, as Taiwanese are more likely to open up the mainland's domestic market, persistent efforts to carry forward the industry in Taiwan seasoning, to enter the Chinese domestic consumer market . Taiwan's creativity continues to grow, in the three-hit, no limit innovation, creative spirit and excellence a never catch up, how to make condiments into Tianjin, China, Taiwan, the retail channel market research qualitative depth interview research design methods, Castle is a Taiwanese village and MIT food industry the most red in the Chinese market, not only Shenju with quality assurance and good service for the Chinese Tianjin consumer preferences, health care will be healthy food seasonings market in Tianjin analysis, in Taiwan domestic market condiment station in Tianjin have a place to row, this research SWOT framework of STP 4P marketing mix, chain of retail outlets of market opportunities, understanding of local spices and combined with local related industries have been cultivating the Taiwan Tianjin businesses to quickly extend the concept by the business, manufacturers seeking to achieve cross-strait business cooperation, agents, distributors, changing the mainland lifestyle Taiwan, Taiwan is an opportunity for companies manufacturing spices, ECFA in June 2010 after the signing of but also through the Taiwan External Trade Association and the Tianjin Municipal Government in July 2010 the first exhibition in Tianjin famous Taiwan. Through depth interviews are related to transfer goods in Tianjin market access material manufacturers to make more appropriate future course of business marketing strategy, marketing strategy to promote better cross the marketing of the relevant industry, economic and trade exchanges, I hope the Taiwanese manufacturers continued stability of the family income, Cultivating Taiwan value and enhance the international competitiveness of Taiwan's operators hope to bring the best time opportunities. The Tianjin bring more healthy and delicious spices, creating win-win situation, and therefore people in the right place together with the collection of funds, personnel, technology, small and medium enterprises in Taiwan to fight for business resilience and perseverance, Taiwan based China, another cause of suffering praise carbon road heights.
A Study of ¡§the Merger of Kaohsiung City & Kaohsiung Port¡¨ & the Development of ¡§Maritime Capital¡¨Huang, Shu-mei 01 August 2007 (has links)
Taiwan is a typical country of island which locates at the shipping center of northeast & southeast Asia. The economic circle constituted by its relevant ocean shipping routes reveals its importance of sea transportation and trade location. With the natural condition, the advantageous Taiwanese coastal line lasts for around 1500 kilometers, the island currently has international ports such as Keelung, Taichung, Kaohsiung, Hualien, etc; in addition, there are also supplementary ports such as Taipei, Anping and Suao. The export economic trade from the port is the main economic lifeblood in Taiwan as the large overseas trade relies heavily on sea transportation. Kaohsiung city is a province as Port of Kaohsiung is the largest one in the country which plays a decisive role of the throughput in the world. The research starts from the marine capital ¡V Kaohsiung. The integrated plan and construction of port and city, development of economy & trade and cultural tourism, relevant regulation and the advancement of strategic direction and other factors all influence the change of greater economic environment in the country, which also exhibits the crucial role of the marine capital. The port-city integration and the transformation of container port organization of the marine capital have become the public focus of the society; President Chen Shui-bian declared the thorough implementation of the policy and concept of port-city integration dated 5th of Aug. 2000, which indicated the mutual participation of municipal works and plan, construction, management and operation of commercial port of the government and local administration. In the aspect of concrete action, Ministry of Transportation and Communications, R.O.C. will establish shipping administration bureau, set branches in each port and reform Maritime Administration into special public incorporated administration. The task of port-city integration of Kaohsiung city was transferred and consigned to Management Committee of Port of Kaohsiung for advancement and management from the 19th of May 2001, which is a big step forward of the management of port-city integration. Kaohsiung city government and Maritime Administration had substantial interaction in the aspects of transportation, tourism, culture and many constructions during the period of time, in addition, the 13th Kaohsiung Military Port was transferred to Kaohsiung city government dated 30th of Oct. 2005 and now has become one of the tourist scenic spot, which is an indication of the expected port-city integration. For further advancement of marine capital, heading to port-city integration, future perspective of the plan for municipal works and international competitiveness, the research will collect and organize relevant construction, plan and literature of Port of Kaohsiung and discuss the current condition and current implementation condition of Kaohsiung city and the geographical environment of the port area. The following discussion is made at the relevant problems between 4 major international ports in Taiwan and the international area, as the further synthesized analysis is carried out for the discussion of the operation strategy and development of Kaohsiung port-city integration in the hope to achieve the ideal of marine capital as soon as possible.
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