With the trend of media globalization, international women's magazines have extended the Chinese market with Chinese editions that reflected the local situation; while at the same time they inherited some global characteristics from their global editions. In addition, international women's magazines also influenced the Chinese local women's magazines through their reliance on advertising, as well as the presentation of content, style and cultural values. As a media genre, media portrayals of women on the covers reflect the economic, social and cultural development of a society. One purpose of this study was to examine how women were presented through the comparison of popular global and local women's magazine covers in China. The sample for the study included a Western magazine, a Japanese magazine and a Chinese local magazine: Cosmopolitan, Rayli-Fashion and Beauty and City Beauty. Findings in this study suggested women's identities were portrayed with preferred angles, dress styles, beauty ideals and connected to peculiar topics of cover stories and cultural values on the covers. Further, finding also suggested that the local women's magazine presented a hybrid of cultures which were influenced by both global cultural influx through global women's magazine and local cultural traditions of Chinese people.

[The first purpose of this work is to present a literary history of the Atlantic Monthly between 1909 and 1929. The second is to observe the decline of the genteel tradition in American intellectual life. In 1909 Ellery Sedgwick began his twenty-eight year editorship of the magazine and gradually but thoroughly remade its editorial policy, emphasizing current affairs and supplementing belles-lettres with less formal narratives of personal experience. Sedgwick's literary tastes were relatively conservative and those of his readers, who included vieilles filles of both sexes, more so. But the magazine continued to attract serious writers. During Sedgwick's first decade he published fiction and essays by Edith Wharton, J.J. Chapman, Owen Wister, H.L. Mencken, Agnes Repplier, Gamaliel Bradford, John Galsworthy, Laurence Binyon, F.L. Lucas, John Buchan, Edward Garnett, Havelock Ellis, John Masefield, H.G. Wells and Bertrand Russell. The traditional English literary influence remained strong.]

Objective: The focus of this bachelor thesis is to study what a selection of magazine readers think generates value on the reading experience of a traditional lifestyle magazine. Furthermore create an deeper understanding of these values.  Method: Qualitative interviews was used as the method to investigate the participants' view of the user experience when reading a lifestyle magazine paper. Seven interviews were conducted with people who prefer the traditional newspaper.  Results: The results of this study show that it may be to early to talk about the print magazines dead. The physical and mental feeling that appear from reading a lifestyle paper magazine is almost impossible to implement in the digital version. Our results show that some of the underlying causes that lead to a the choise of the print magazine depends on the structure, the reading experience and the qualitative content that appears to be difficult to emulate on the web.

This study explores the subversive stance taken by the Afrikaans little magazine Stet (1982–1991) against the then current ideologies of Afrikaansness, apartheid, and censorship in South Africa during the 1980s. A narrative exploration of the context and circumstances from which the publication emerged, provides a base from which the visualisation of the subversive stance on the covers of Stet is semiotically analysed. The oppositional and alternative nature of the covers of Stet is discussed from within the Barthesian paradigm of myth construction and the discipline of social semiotics. / Dissertation (MA)--University of Pretoria, 2008. / Visual Arts / unrestricted

Diploma thesis "From construction of media reality towards a social stereotype in the printed advertising" deals with stereotypical portrayals of people emerging in Czech magazine production in the first decade of 21st century. The first part of the thesis describes the theoretical fundamentals of the field, including the theory of the social construction of reality by Berger and Luckmann. In its second part, using the sample of magazines Týden, Reflex, Maxim (formerly Quo), Cosmopolitan and Žena a život, the thesis surveys the occurrence of stereotypical depictions in the period from 2000 to 2008, materialized using semiotic codes. These depictions are named, described and it is shown how are they used in the process of constructing a complex communicate. This thesis is trying to point out the disproportion in the depictions of males and females in advertising and (based on previous classifications available) comes up with an original classification of the stereotypical depictions. The thesis also describes the results of a quantitative content analysis in order to find out about the occurrence frequency of the stereotypes in pictorial texts used in advertising production and it segments the occuring stereotypes in three categories according to the frequency of their occurrence. The categories are...

The diploma thesis maps the operation of the Bel Mondo lifestylu magazine, which was being published on the Czech market from October 2012 to December 2013. The authors' intentions were to bring a new type of magazine to the Czech market, inspired by foreign print publications such as Intelligent Life, which would combine entertainment with intelligence and present its readers with both original texts and licensed translations from foreign magazines. The thesis introduces the Bel Mondo magazine, puts it into the context of Czech magazine market, describes its operation and searches for reasons that led to its early termination. The theoretical bases for the thesis are gained from expert texts focused on print publishing and magazines. The research part of the thesis focuses on the analysis of thematic and advertising coverage, public response and comments by the editorial staff. The researched data helps to understand the incentive for creation of a new magazine and critically evaluate, whether Bel Mondo really was a unique concept capable of surviving in the Czech media market and whether it had a viable economic model. As the magazine operated under the auspices on the weekly magazine Respekt, the thesis also looks at the degree of interconnection between the two magazines.

Sunday Herald is the date of its establishment, the year 1891, the oldest expatriate general periodical. It represents an interesting probe into the way of thinking expatriate community over time, due to historicals events in Europe is also becoming a journal created by exiles. Reflection on the events of 1989 shows the wiewpoint of its creators, for the most part voluntary contributors evaluation evolution from a distance and taking into account their own life experiences and ideas. Texts excel straightforward rawness, linguistic style and emphasis on the Czech national tradition reminiscent of the world thought the first half of the twentieth century. The reason is the mix of authors and contributors, there are basically two groups, the first, settlers living in the United States for many generations are taking linguistic composition of the czech language and intellectual world of his parents and grandparents, second, post ,,February,, and a smaller part, post ,,August,, exiles to bring the picture of home in form, it would be remembered at the time of their escape. In the political orientation of articles and news commentaries outweighs consistent anticommunism with certain elements of Christian conservatism. There are also anti-Semitism, a racist subtext include articles from South African...

Sunday Herald is the date of its establishment, the year 1891, the oldest expatriate general periodical. It represents an interesting probe into the way of thinking expatriate community over time, due to historicals events in Europe is also becoming a journal created by exiles. Reflection on the events of 1989 shows the wiewpoint of its creators, for the most part voluntary contributors evaluation evolution from a distance and taking into account their own life experiences and ideas. Texts excel straightforward rawness, linguistic style and emphasis on the Czech national tradition reminiscent of the world thought the first half of the twentieth century. The reason is the mix of authors and contributors, there are basically two groups, the first, settlers living in the United States for many generations are taking 6 linguistic composition of the czech language and intellectual world of his parents and grandparents, second, post ,,February,, and a smaller part, post ,,August,, exiles to bring the picture of home in form, it would be remembered at the time of their escape. In the political orientation of articles and news commentaries outweighs consistent anticommunism with certain elements of Christian conservatism. There are also anti-Semitism, a racist subtext include articles from South African...

M.A. (Communication & Media Studies) / Please refer to full text to view abstract

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