This study aims to examine how brand management is implemented in SMEs, and investigate the problems encountered by SMEs when managing their brands in order to build strong brands.

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Context: Software industry is looking for new methods and opportunities to reduce the project management problems and operational costs. Cloud Computing concept is providing answers to these problems. Cloud Computing is made possible with the availability of high internet bandwidth. Cloud Computing is providing wide range of various services to varied customer base. Cloud Computing has some key elements such as on-demand services, large pool of configurable computing resources and minimal management effort to the users. The software organizations are looking for cloud benefits to address the project management problems. Objectives: The study is to identify various cloud benefits for addressing project management problems faced by software industry. The study is also investigates various challenges or problems faced by the organizations while using cloud computing environment. The solutions or suggestions to overcome these identified cloud challenges are also produced in this study. Cloud benefits across different cloud types also found during this study. Methods: Systematic literature review is conducted across eight databases to find different cloud benefits and challenges for the organizations to address the project management problems. Interview study is conducted across industrial experts working in cloud computing environment. Interview study is to check the status of cloud benefits and challenges found through systematic literature review and find new additions. The solutions and suggestions are also found to address the cloud challenges through both methodologies. Results: A total of 21 cloud benefits and 12 challenges found across 43 primary studies through systematic literature review. 26 cloud benefits and 14 cloud challenges found through interview study among 7 cloud computing industry experts. 6 cloud benefits and 2 cloud challenges found through this study are not available in existing literature. Cloud benefits across different types are also discussed in this study. Conclusion: This study identifies various cloud benefits and cloud challenges for organizations to address project management problems. Cloud utilizing organization has to differentiate its project management problems for identifying cloud type. Cloud utilizing organization has to take care of the challenges at the time of writing Service Level Agreements (SLAs) with the help of third party organization.

The dissertatsiya deals with a set of problems affecting the creation of an effective client base of an industrial enterprise. The ABC-analysis and expert evaluation of the existing client base on the market of molds have been done for Sverdlovsk Tool Factory as an example. Weaknesses of the enterprise have been identified. The main directions of improving the management of the enterprise were formulated to increase the efficiency of its client base. / В диссертации рассматривается комплекс проблем, влияющих на создание эффективной клиентской базы промышленного предприятия. На примере Свердловского инструментального завода выполнен ABC-анализ и экспертная оценка существующей клиентской базы на рынке пресс-форм, выявлены слабые стороны предприятия и сформулированы основные направления совершенствования менеджмента предприятия для повышения эффективности его клиентской базы.