The aim is to analyze all communication activities destination Mountains . The first part is devoted to marketing communications, marketing mix, destination and its typology. Provides an overview of communication tools and their basic characteristics. The second part of the presentation of the destinations Krkonoše Mountains , their geographical location , natural conditions, historical development, administrative breakdown and analysis of the potential for development of tourism in the mountains. Furthermore, this section discusses current marketing communication tools and activities Krkonoše " Krkonoše of municipal -bond" its projects and financing . The second part of the results of its own investigation. In the third part outlines the product called " Labe (Elbe ) " , with the possibility to expand marketing communications within the international tourism market. The fourth section is devoted to the end, where I summarize the analysis , case studies and evaluation findings throughout the work

A melhoria contínua do posicionamento competitivo é, atualmente, um dos grandes desafios das empresas inseridas no dinâmico mercado global. Nesse cenário, considera-se que a interação dos vários setores da organização contribui para o aumento da sua capacidade de conhecer as nuances que afetam sua cadeia de distribuição. Além disso, compreende-se que a comunicação é um elemento vital para a empresa se fazer entender pelos seus públicos e que a comunicação integrada de marketing (CIM) possui uma valiosa ferramenta a força de vendas que necessita ser estimulada pelos gestores a utilizar outras ferramentas da CIM, a fim de prestar serviços diferenciados aos canais de distribuição. O objetivo é analisar a gestão da venda no processo de CIM, identificando como a força de vendas contribui para a melhoria do posicionamento competitivo no trade. Para alcançá-lo, foram analisados a geração de valor para o cliente; a administração estratégica e a de vendas; a vantagem competitiva e o modelo de posicionamento competitivo; o mercado empresarial e seu comportamento de compra; a CIM; o relacionamento com o cliente e o pós-venda. Ao final da fundamentação teórica, propôs-se uma sistematização da interação da venda com a CIM, na qual se procurou alinhar as atividades da equipe de vendas com o intuito de maximizar o seu atendimento aos diversos tipos de clientes. Ainda para a consecução do objetivo, foi realizada uma pesquisa de campo com a utilização do método de estudo de caso. A empresa pesquisada foi escolhida em razão de sua relevante participação no segmento em que atua. Também foram realizadas entrevistas com gerentes, vendedores e consultores de campo da empresa selecionada e com gerentes e compradores dos canais de distribuição e a análise delas foi muito valiosa para a elaboração da sistematização da interação da venda com a CIM. Esse novo olhar em direção ao pleno atendimento das exigências do trade no segmento de empresas de saúde animal pode vir a ser uma das ferramentas importantes para a obtenção de um posicionamento competitivo mais sólido. / Continuous improvement of competitive positioning is currently one of the great challenges of companies incorporated in the dynamic global marketplace. In this scenario, it is considered that the interaction of various sectors of the organization contributes to its increased ability to understand their distribution chain. Furthermore, the communication is a vital element for the company to make themselves understood by their audiences and the integrated marketing communications (IMC) has a valuable tool - the sales force - which must be supported by managers to use other tools of the IMC in order to provide differentiated services to distribution channels. The objective of this study is to analyze the process of selling and IMC, identifying how the sales force helps to improve the competitive position in the trade. To achieve this, was analyzed the generation of customer value, strategic management and sales, competitive advantage and competitive positioning model, the enterprise market and their buying behavior, the IMC, the customer relationship and after sale. At the end of the theoretical foundation, it was proposed a systematization of the interaction of IMC with the sale, in which he sought to align the activities of the sales team in order to maximize its service to different types of customers. Even to achieve the goal, was performed a field survey using the method of case study. The company analyzed was chosen because of his outstanding participation in the segment in which it operates. Were also conducted interviews with sales managers and their sales force of the company and with channels managers and the buyers of these channels of distribution. This analysis was very valuable to the development of systematic interaction with the sale management and the IMC. This new look towards full compliance with the requirements of trade in the sector of animal health companies might be one of important tools to achieve a stronger competitive position.

The main aim of the thesis is to reveal shortcomings of marketing communications of the brand ABC and to develop proposals for improvement.The theoretical part contains knowledge of marketing necessary for proper processing of other parts of the thesis. There are analyzes internal and external environment and analysis of previous promotional campaign signs in the analytical part. Based on the findings of the analytical part there are suggested changes and recommendations in marketing communications of the brand. Klíčová

The goal of this thesis is to analyze new trends in marketing communications that appeared in response to major world changes happening recently, understand the reason and consequences of these changes on business environment in order companies could perform well in modern world. My work is concentrating on the analysis of recent and dramatic changes in a way marketers are communicating to consumers and it could be useful to any professional that deals with creation and performing marketing campaigns. The relation between marketing communications techniques and consumers' behavior will be shown in the thesis -- the way how current technological, ecological, social and economical changes influence modern consumers' lifestyles, habits, and how marketing promotional tactics are adjusting to these changes.

The dissertation deals with analysis of marketing communication Company Profile. The aim is primarily to describe, evaluate and compare with the competition, the current operation of the bank's marketing communications and propose any innovation or change.

Aim of this thesis was to describe the process of introducing the new product and marketing communications of new haircolor Casting Creme Gloss from L'Oéal Paris. The right combination of marketing tools was crucial with introducing new product, especially communication mix that was thoroughly analyzed and evaluated.

Diploma thesis is concerning marketing communications and public relations with focus on public sector and practical application as a tool for investments attracting -- in context of the Czech Republic and Investment and Business Development Agency CzechInvest. The main target is to identificate marketing and communication activities, technics and tools for investment promotion with providing of their analysis, evaluation and recommendation of future development. Actual issues like Web site and Corporate Design of agency are examined in detail with focus on recommendation of new strategy.

Thesis - Marketing Communications in Pharmaceutical Industry - consists of two parts - theoretical and practical. The theoretical part presents the various attributes of marketing communication, together with the marketing mix. In detail, the work will focus on the 4P - product, price, distribution and marketing communication. Each of these attributes will be related to the specific environment of the pharmaceutical industry. In this section we outline the history of the pharmaceutical industry and learn the basic information about the State Institute for Drug Control. We describe the mission and activities of these organizations - Czech Association of Pharmaceutical Companies, Association of the Innovative Pharmaceutical Industry. The practical part focuses on the relationship between the pharmaceutical industries and medical experts. The aim is to determine compliance with codes of ethics of pharmaceutical companies, including ethical aspects of advertising / promotion in the Czech Republic.

The first part of my master thesis is devoted to theoretical knowledge, which will be then used as a basis for the second part. In this theoretical part will be introduced basic concepts related to marketing communications. This part is also focused on the main aspects of marketing communications in pharmacy, including legislative restrictions in the Czech Republic, the current development of the pharmaceutical industry and trends in this area. The second part is dedicated to the practical application of knowledge from the theoretical part. Main focus in the practical part is on the execution of own research. Main task in this research will be to determine what level of awareness do respondents have (from the general public and healthcare professionals) about brand Panadol and its products for children. And also what impact has the current marketing communication on consumers behavior. Based on the findings from the theoretical part, suggestions made by respondents from both parts of the research, after viewing additional information obtained from the MML data and after considering the current use of marketing communication tools (used by GlaxoSmithKline) will be prepared my own proposal for the use of these communication tools. Research method will be direct electronic survey used for respondents from the general public, which will complement the method of structured personal interviewing of experts. In conclusion of the master thesis I will make a summary of the main findings of this thesis together with my own opinion on the thesis subject.

The content of this thesis is based on the marketing communication in B2B in engineering company SKF CZ, a.s. on the Czech market. First the theory regarding B2B marketing, evaluation of marketing communication, situation analysis and marketing research is introduced. It is followed by situation analysis of the company SKF CZ, a.s. using the 5C method, the description of marketing communication and evaluation of its effectivity based on primary and secondary data. The conclusion consists of appropriate allocation of investments in marketing budget on marketing communication tools and setting appropriate measures for creating the marketing dashboard, which will continuously monitor and evaluate the efficiency of SKF CZ marketing communication.