A market maven is a highly social consumer who engages in many discussions regarding the marketplace and has a broad general knowledge of several products throughout the marketplace. They are eager to share the knowledge with other consumers and are often sought by other consumers for their information. It has been said that the behavior of market mavens is influenced by three different motives. The first is the obligation to share information, meaning some individuals feel that it is his or her duty to become knowledgeable and more discerning consumers. A second motive could be that of pleasure in sharing information. The final possible motive is the desire to help others. What drives market mavens to gather and disseminate product information? Are their motives truly selfless in nature? I contend that market mavens’ motives are not as altruistic in nature as prior research seems to suggest. Instead, in the present research, I suggest that a deeper and more selfish personal need to form and maintain a specific social identity may be attended to through market maven behavior. Perhaps the individual performing these marketing deeds is actually seeking approval and reassurance though his or her brand purchases and their resulting knowledge of products throughout the marketplace. The research in this thesis will act to uncover possible selfish and internally focused motives of marketing mavens.

This thesis deals with the development of a client-server application for Red Hat company. Client participates in testing process of JBoss platform and gets user-defined performance data which sends during testing to the server application by platform independent communication. The server application allows to analyze the received data which can be also compared by several perspectives. These services for data analysis and comparison are accessible for server users using the web client. The server application supports the import of the performance data stored in the XML file and also their export for qVue portal. The client part of the application is implemented in Java and the server application is based on Java EE platform.

Precis som de flesta företag så har True Software Scandinavia AB en produkt där ute i marknaden. Produkten är en mobil applikation som går under namnet Truecaller. För att kunna leverera den bästa upplevelsen till slut användarna så krävs en stor global telefonkatalog. Förutom att företaget har en statistik på hur det har gått och går för deras produkt så finns även behovet att veta hur det kommer att gå i framtiden. Alltså man vill veta hur stor potential det finns i marknaden och med avseende på detta försöka estimera när man når sitt uppsatta mål. Syftet med detta projekt har varit att skapa ett verktyg som kan samla in data och utföra nödvändiga behandlingar för att kunna estimera den framtida tillväxten. Verktyget skapas med hjälp av programmeringsspråket Java och kommer vara i form av ett skrivbords applikation. Eftersom ett sådant verktyg är stort och komplicerad, så kan det lösas genom att delas upp i mindre bestånds delar. Varje del utvecklas för sig själv och allt sätts ihop på slutet. För att hela verktyget ska kunna vara funktionellt och ge något resultat så måste varje delkomponent fungera korrekt. I resultatet kommer vi att verifiera att varje delkomponent utför sitt arbete felfri. Förutom resultatet så kommer dessutom vissa diskussioner kring generell barhet, kritik och förbättringar på arbetet att tas upp i denna rapport. / Like most companies, True Software Scandinavia AB has a product out in the market. The product is a mobile application, called Truecaller. In order to deliver the best experience to the end users, a large global phonebook is required. In addition that the company has statistics of how things have gone and are going for their product, there is also a need to know how it will go in the future. Thus they want to know how much potential there is in the market and with regard to this, attempt to estimate when they reach their goal. The purpose of this project is to create a tool that can collect data and perform the necessary process in order to estimate future growth. The tool is created using the Java programming language and will be in the form of a desktop application. As these kinds of tools are large and complex, it will be solved by subdividing it into smaller constituent parts. After each part is separately developed, all parts will be put together at the end. In order for the tool to be functional and give any result, each component must work correctly. In the results, we will verify that each component performs its work faultless. Apart from the result, even some discussions about general sustainability, criticisms and improvements on the work will be included in this report.

This diploma thesis deals with the design and implementation of automated tests in the IT firm EmbedIT., which should present solutions to improve and increase the efficiency of automated tests.

This thesis focuses on investigating and creating an application for filtering user-generated content. The method was to examine how profanity and racist expressions are used and manipulated to evade filtering processes in similar systems. Focus also went on to study different algorithms to get this process to be quick and efficient, i.e., to process as many names in the shortest amount of time possible. This is because the client needs to filter millions of new uploads every day. The result shows that the application detects profanity and manipulated profanity. Data from the customer’s database was also used for testing purposes, and the result showed that the application also works in practice. The performance test shows that the application has a fast execution time. We could see this by approximating it to a linear func-tion with respect to time and the number of names entered. The conclusion was that the filter works and discovers profanity not detected earlier. Future updates to strengthen the decision process could be to introduce a third-party service, or a web interface where you can manually control decisions. Execution time is good and shows that 10 million names can be pro-cessed in about 6 hours. In the future, one can parallelize queries to the database so that multiple names can be processed simultaneously. / Denna avhandling fokuserar på att utreda och skapa en applikation för filtrering av användargenererat innehåll. Metoden gick ut på att undersöka hur svordomar samt rasistiska uttryck används och manipuleras för att undgå filtrerings processer i liknande system. Fokus gick även ut på att studera olika algoritmer för att få denna process att vara snabb och effektiv, dvs kunna bearbeta så många namn på kortast möjliga tid. Detta beror på att kunden i detta sammanhang får in miljontals nya uppladdningar varje dag, som måste filtreras innan använding. Resultatet visar att applikationen upptäcker svordomar i olika former. Data från kundens databas användes också för test syfte, och resultatet visade att applikationen även fungerar i praktiken. Prestanda testet visar att applikationen har en snabb exekveringstid. Detta kunde vi se genom att estimera den till en linjär funktion med hänsyn till tid och antal namn som matats in. Slutsatsen blev att filtret fungerar och upptäcker svordomar som inte upptäckts tidigare i kundens databas. För att stärka besluten i processen kan man i framtida uppdateringar införa tredje parts tjänster, eller ett web interface där man manuelt kan styra beslut. Exekverings tiden är bra och visar att 10 miljoner namn kan bearbetas på cirka 6 timmar. I framtiden kan man parallellisera förfrågningarna till databasen så att flera namn kan bearbetas samtidigt.

本研究是根據Feick和Price等學者在傳統實體通路所作的「市場行家」相關研究為出發點，希望在網際網路的世界中也能夠證實「網路市場行家」的存在；「網路市場行家」會因應網際網路的傳播特質，展現他們的市場影響力，故本研究可以視為「市場行家理論」在網際網路環境下的應證與延伸。 本研究所定義的「網路市場行家」，不但積極上網搜尋多元化的商品資訊以及新商品或新品牌的訊息，同時也較常在網路上消費，另外他們每週上網時數高達23.8小時，平均訂閱7.7份免費電子報，也較有意願訂閱付費電子報。 「網路市場行家」對於網路行銷人員的意義在於，他們是「電子口碑」傳播的種子，因為他們平時轉寄電子郵件的頻率比一般人高，同時「網路市場行家」認為市場訊息是重要並值得轉寄給其它人，其中他們最重視的是「特價訊息」，其次才是「產品品質」。而「網路市場行家」最常接觸的行銷管道依次為：閱讀熟人轉寄的電子郵件，其次是收到電子折價券、參與網路促銷贈獎活動、閱讀電子郵件廣告，最後才是點選橫幅廣告。 「網路市場行家」不僅傳遞有用的消費資訊而已，研究也發現他們對於身邊的人在購買「書籍雜誌」的決策上，具有意見領袖影響特質；而「男性網路市場行家」在「電腦硬體及周邊」上具有意見領袖特質，而「女性網路市場行家」則對於「室內休閒娛樂」方面具有意見領袖的影響力。至於在新上市商品的早期購買行為方面，「網路市場行家」會比別人早一步購買「書籍雜誌」類商品，至於其它新商品方面，他們仍是最好的市場訊息的代言人。 「網路市場行家」喜歡蒐尋市場資訊，又較常因人際之間轉寄電子郵件而傳播市場資訊，故他們所傳播的「電子口碑」對於消費行為具有不可忽視的影響力。本研究應證「網路市場行家」特質的存在，不但初步建立「電子口碑傳播」的研究基礎，也延伸了傳統「市場行家」理論的意涵。

Many web services today give users the opportunity to sign in using an account belonging to a different service. Letting users authenticate themselves using another service eliminates the need of a user having to create a new identity for each service they use. Redpill Linpro uses the open source platform SonarQube for code quality inspection. Since developers in the company are registered users of another open source platform named OpenShift, they would like to authenticate themselves to SonarQube using their OpenShift identity. Our task was to create a plugin that offers users the functionality to authenticate themselves to SonarQube using OpenShift as their identity provider by applying the authentication framework OAuth. Theproject resulted in a plugin of high code quality according to SonarQube’s assessment. RedpillLinpro will use the plugin to easily access SonarQube’s functionality when using theapplication in their developer platform.

Tato diplomová práce se zabývá API a ABI kompatibilitou Java knihoven. Jsou popsány typy kompatibility a analyzovány změny API, které vedou k zdrojové či binárni nekompatibilitě. Dále je provedena analýza existujících nástrojů, které provádějí zjišťování nekompatibility. Vhodný nástroj z předchozí analýzy je vybrán a rozšířen. Na základě rozšířeného nástroje je vytvořena serverová aplikace, která poskytuje informace o kompatibilitě sledovaných knihoven.

This thesis deals with the issue of preparation of final exams at the Faculty of Information Technology of Brno University of Technology. It describes the process of design and implementation of a web application that allows teachers to create and manage room schemes and terms of individual exams. An important part of the application is also the automatic placement of students in the rooms and the generation of individual exam assignments for printing based on the given template and the method of placement. The application provides students with a clear view of individual exam terms and details about them. The work will result in a functional and usable web application written in Java using the Spring and Angular frameworks.

This project addresses parallelization of building and testing projects written i Java programming language. It proposes software that uses methods of continual integration, parallelization and distribution of computationally intensive tasks to grid architecture. Suggested software helps to accelerate the development of software product and automation of its parts.