Currently for travel planning, guests will research via hotel websites while still preferring to book through third-party sites, which leads to a disconnect between hotels and their guests. A chat widget artifact that is added onto the hotel’s website and linked through messaging applications was created by a start-up company, Bookboost, to bridge this gap. The current intuitiveness of the artifact and future improvements that may increase intuitiveness was investigated through a case study of user and expert analysis. 10 participants – 5 hotel staff users and 5 guest users – were sampled at hotel lobbies via systematic sampling and non-random sampling. Participants ranged in age from 18 to 65 years old, with 30% being millennials. Task analysis, an interview, and a questionnaire were used for user analysis. The researcher acted as an evaluator and examined the artifact for flaws and possible improvements using activity theory’s human-artifact model (HAM). Analyses suggest that current intuitiveness is fairly high, but there is room for improvement. There seems to be a difference between millennials and non-millennials, especially regarding the amount of time taken and preference for the artifact (versus more familiar methods for communicating with others). Interest and comfort in technology usage was a factor in intuitiveness. Generally, those more comfortable with technology had higher zone of proximal development (ZPD) scores. Improvements have been suggested that may increase artifact intuitiveness, although this was not tested due to the scope of the study. Future research can continue to examine if the suggested improvements have indeed increased intuitiveness in the artifact for users of all ages.

The American Association of Colleges of Nursing (2016) contends meeting the challenge to transform care will require the successful leadership development, preparation, and role support of the next generation of nurse leaders. Despite the urgency to transform care, meeting the challenge to lead this charge cannot be accomplished without the successful recruitment and retention of Millennial nurses to leadership positions. Identifying the leadership role expectations and support variables that are important to these young managers and creating the milieus that support these views serve to address many pressing succession planning needs. This study explored the experience of being a Millennial nurse manager, seeking to understand how these young nurse managers make meaning of their lived experience. This was a qualitative interpretative phenomenological research study. Three theoretical perspectives contributed ideologies that framed this inquiry: Ray’s (1989) theory of bureaucratic caring, generational cohort theory (Strauss & Howe, 1991), and authentic leadership theory (Avolio & Gardner, 2005). A purposeful targeted national sample of 25 Millennial nurse managers with a minimum of one year of nurse manager experience in the role participated in audio-recorded telephone interviews. Content analysis identified seven themes: Coming into the Role, Learning as I Go, Having the Support of My Director, Making an Impact, Helping Staff Succeed, Managing Change, and Trying to Stay Balanced. Findings from this study suggest Millennial nurse managers gauge role success and satisfaction in relation to their perceived levels of support and development and their ability to master role expectations. Additional findings suggest adequate succession planning for the nurse manager role remains challenged by the lack of formal mandated requisites for the role. The nurse manager role as it stands varies significantly among organizational settings regarding responsibilities, mechanisms of support, number of direct reports, and span of control. Recommendations included the need to address the nurse manager role, academic requisites, and developmental variances in practice. Additionally, re-evaluating the organizational responsibility to the leadership development of these young nurse leaders is recommended to ensure their retention and success in the role. / Includes bibliography. / Dissertation (Ph.D.)--Florida Atlantic University, 2017. / FAU Electronic Theses and Dissertations Collection

Actualmente, conviven diferentes generaciones en el mundo, una de ellas los millennials, quienes se han vuelto clientes cada vez más importantes e influyentes tanto en el ámbito laboral como comercial. Son considerados como el principal grupo que toma decisiones de compra para consumo propio, para su entorno más cercano o para las empresas en las que laboran o administran. Por otro lado, la Responsabilidad Social Empresarial (RSE) ha tomado mayor protagonismo en el mundo y en nuestro país. Diversos rubros le han dado mayor énfasis y han rescatado el valor que puede generar frente al cliente de hoy. Uno de ellos es el sector de telefonía celular donde se tienen diversos competidores y en su mayoría invierten y apuestan por realizar diversas actividades de RSE. Si bien se entiende que hoy la RSE ha pasado a ser más que un acto voluntario, es importante conocer el impacto que tiene en los clientes millennials y si contribuye en la imagen y reputación que ellos tienen de este sector. La presente investigación de enfoque cuantitativo, no experimental, transversal y descriptivo correlacional busca evaluar si las prácticas y actividades de RSE de las empresas de telefonía celular guardan relación con la imagen y reputación del sector para los clientes millennials de Lima Metropolitana. A través de una encuesta realizada a 393 jóvenes, los resultados reflejan que sí hay una relación positiva de RSE con la imagen y reputación corporativa, así como que existe una fuerte relación de la imagen corporativa con la reputación corporativa. Por lo tanto, se puede concluir que estas actividades sí contribuyen de manera significativa en la imagen y reputación que tienen los millennials del sector, y al mismo tiempo, de cada operador de telefonía celular. Finalmente, la investigación revela que actualmente Entel es considerada la empresa con mejores prácticas de RSE y mejor imagen corporativa, a pesar de tener poco tiempo en el mercado; y, además, su reputación corporativa tiende a ser mejor con respecto a sus competidores. / Different generations in the world are coexisting nowadays. One of them is called Millennials, who are becoming very important clients and influencers in their work environment as much as in business. They are considered the biggest group making purchase decisions for their own use, for their loved ones or for the companies they work for or manage. Apart from that, Corporate Social Responsibility (CSR) has become more relevant worldwide and in our country. Companies in different fields are paying a closer attention to these efforts and considering the value it can have for today’s consumers, such as the ones in the mobile industry, where diverse competitors invest and set upon designing and implementing different CSR activities. Whilst CSR is more than a voluntary act by now, it is important to understand the impact it has on Millennial clients and if it influences the image and reputation they hold about the companies in this field. Therefore, the current research following a quantitative, nonexperimental, transversal and descriptive approach, seeks to determine if CSR practices and activities done by companies in the mobile industry correlate with the image and reputation Millennial clients hold about said companies in the metropolitan area of Lima. The results of a survey conducted among 393 young adults show there is a positive association between CSR and corporate image and reputation, as well as a strong correlation between corporate image and corporate reputation. Consequently, it can be concluded CSR activities greatly contribute to this industry’s image and reputation from Millennials’ perspective, and at the same time, it impacts on each cell phone provider. Lastly, this research reveals Entel is currently perceived as the company with the best CSR practices and the best corporate image, in spite of its short time in the market; and its corporate reputation tends to be higher than its competitors. / Tesis

El presente trabajo tiene como objetivo investigar acerca de la disposición a reciclar botellas de plástico PET en la generación de los Millennials, considerando algunas variables externas como agentes influenciadores de esta disposición. Dichos factores externos, para esta tesis, son los hábitos en el hogar, en el centro de trabajo y las redes sociales. La muestra con la que se ha trabajado es de 364 personas del rango de edad de 18 a 37 años, considerados dentro de la generación Millennials, de diferentes distritos de Lima Metropolitana y Callao y además que se encuentren laborando en la actualidad. Estos filtros fueron necesarios considerarlos para poder validar las variables externas seleccionadas en este estudio. Algunos aspectos demográficos como la edad, el distrito de residencia, el nivel de estudios alcanzando, entre otros, también han sido considerados, ya que pueden influir en la disposición de reciclar botellas de plástico PET en la generación ya mencionada. Todos los aspectos que se han mencionado anteriormente, han sido desarrollados en la presente tesis. La finalidad de este trabajo es promover una cultura de reciclaje, la cual es fundamental para mitigar los impactos negativos que genera el plástico en el medio ambiente. Este estudio, se ha centrado en el reciclaje de botellas de plástico PET, el motivo principal es que existe un incremento considerable en el consumo de productos envasados en PET, lo cual se ha generado porque las empresas del rubro alimenticio y de bebidas, principalmente, ha optado por usar PET para sus envasar sus productos. Las características de este insumo como la alta maleavilidad, transparencia y alta resistencia a la corrosión y desgaste han hecho que sea calificado como el más apto para envasar alimentos y bebidas destinados al consumo humano (Cisneros & Sánchez, 2014). Asimismo este trabajo se ha enfocado en un segmento específico de personas, la generación Millennials, ya que tiene más poder de difusión debido al fácil acceso que tienen en las redes sociales, un medio de comunicación, cada vez, más masivo. / The objective of this paper is to investigate the disposition to recycle plastic PET bottles in the generation of Millennials, considering some external variables as agents influencing this provision. These external factors, for this thesis, are the habits in the home, in the workplace and social networks. The sample with which we have worked is of 364 people from the age range of 18 to 37 years old, considered within the Millennials generation, from different districts of Metropolitan Lima and Callao and also who are currently working. These filters were necessary to consider them in order to validate the external variables selected in this study. Some demographic aspects such as age, district of residence, level of studies reaching, among others, have also been considered, as they can influence the disposition to recycle PET plastic bottles in the aforementioned generation. All the aspects mentioned above have been developed in this thesis. The purpose of this work is to promote a culture of recycling, which is fundamental to mitigate the negative impacts generated by plastics in the environment. This study has focused on the recycling of PET plastic bottles, the main reason is that there is a considerable increase in the consumption of products packed in PET, which has been generated because the companies of food and beverages, mainly, has chosen to use PET to package their products. The characteristics of this input such as high malleability, transparency and high resistance to corrosion and wear have made it qualified as the most suitable for packaging food and beverages intended for human consumption (Cisneros & Sánchez, 2014). Likewise, this work has focused on a specific segment of people, the Millennials generation, since it has more diffusion power due to the easy access they have in social networks, a means of communication, each time, more massive. / Tesis

Purpose - The purpose of this study is to investigate the underlying causes for the millennials’ engagement into reusing clothes who are characterised by both, a high consumption of second-hand clothing and a certain environmental awareness. Considered as both, a sustainable consumption practice as well as a current trend, it shall be focused in what way these aspects influence the millennials’ consumption of second-hand clothing. Design/Methodological Approach - For answering the research questions, a qualitative approach was followed including 10 semi-structured face-to-face interviews with millennials who shop second-hand clothing in Swedish charity thrift shops. Findings - The findings reveal various motivations of millennials for shopping second-hand clothing and its connection to being a current trend. It is somewhat influencing millennials that shopping second-hand clothing is a sustainable consumption practice. However, it is rather motivated to be part of the trend. In some cases it displays a justification for a higher consumption of clothing. However, environmental concerns do not appear as the primary motive. The findings lead to the assumption that shopping second-hand clothing fulfils the same needs as fashionable clothes do for the millennials. Originality/ Value - Little research has been conducted to understand the millennials’ underlying causes for engaging into second-hand shopping. Recently, they have been discovered as a cohort with a high affinity to reusing clothes. This study examined millennials’ various motivations, taking a closer look on environmental concerns as shopping second-hand clothing is considered as a sustainable consumption practice. Furthermore, it is investigated which role second-hand shopping has in the overall clothing consumption of millennials. Though the findings are not generalizable, they can serve as a basis for future quantitative research within this contemporary and relevant field in the world of textiles and clothing.

Millennial workers occupy the majority of employment positions worldwide, which is a concern to business leaders in the United States related to having knowledge and ability to train, motivate, and retain millennial employees. Using Gilbert's behavior engineering model as a conceptual framework, this multiple case study explored the strategies that business leaders used to motivate their millennial employees. The study population included 4 leaders of small restaurant businesses in eastern North Carolina. Data were collected from semistructured, face-to-face interviews using 7 open-ended questions and review of company documents, websites, and social media. Data were coded and analyzed following Morse's method of data analysis. Three themes emerged from data analysis: rewards and recognition, high-quality leader-member relationship, and professional development. The findings of this research are significant for small business leaders who want to implement effective motivational strategies to manage millennial employees to keep their organizations productive and profitable. The implications of this study for positive social change include the potential to help millennial workers grow in their careers, become financially stable, and develop into prospective leaders prepared to propel their organizations and societies in the future.

Small business managers are experiencing a 30% turnover of employees, costing U.S. businesses $41.3 million per year. The purpose of this case study was to explore the strategies that experienced business managers use in small accounting firms to respond effectively to generational differences in workplace engagement. Using a purposeful sampling technique, 5 managers possessing successful experience in issues related to generational differences in the workplace were recruited from small accounting firms located in Midwestern United States to participate in semi-structured interviews about engaging a multi-generational workforce. Methodological triangulation was used to analyze the data collected through semi-structured interviews and observations, which were grouped into common nodes and themes. Three themes emerged, including providing resources and incentives, giving opportunities, and forming relationships between managers and subordinates. These themes aligned with leader-member exchange theory, indicating the need for managers and subordinates to establish high-quality relationships which result in more engaged employees. The results from this study might contribute to social change by providing transferable knowledge about how management behaviors affect the engagement of employees, which could assist more business owners to take generational differences into account, and in turn produce more engaged and satisfied employees. Responding effectively to generational differences in workplace engagement may lead to less employee turnover, which may increase revenue and translate into social responsibility and sustainability programs in the community.

Higher education, specifically the California community colleges, is being inundated with a large new generation of students called millennials. They are the majority student group enrolled in record numbers at California Community Colleges. California community colleges continue to evolve in order to accommodate millennial generation college students. A phenomenological design was utilized, using face-to-face interviews. This research explores the phenomenon of “millennial college students (millennials)” through the lived experiences of California community college counseling faculty who interact with them. Their observations and experiences could prove to be informative and help advance the purpose of this research. The following are the research questions that guided this study. What type of experiences have California community college counseling faculty encountered while providing counseling services to millennial college students? What type of experiences have California community college counseling faculty encountered while teaching millennial college students? Have California community college counseling faculty modified their counseling or teaching practices to better serve millennial college students? Will the observations and experiences of California community college counseling faculty closely align with the literature in describing millennial college students?

La presente investigación tiene como objetivo principal determinar los factores de las variables del marketing mix que inciden significativamente en la intención y decisión de compra de mujeres de 18 a 25 años de edad de los NSE A y B de la Zona 7 de Lima Metropolitana (Miraflores, San Isidro, San Borja, Surco, La Molina) en la industria de la moda de prendas de vestir, con un enfoque especial en los influencers como parte de la P de promoción. Para ello, se realizó un estudio con enfoque mixto, ya que fue tanto cualitativo como cuantitativo. Por un lado, se utilizó el análisis factorial para medir la influencia en la intención de compra; y por el otro, el análisis discriminante para medir la influencia en la decisión de compra. Utilizamos esta metodología para medir el impacto de cada uno de los factores de las variables del marketing mix (producto, precio, plaza y promoción) y especialmente para validar si los influencers generan un impacto significativo sobre la intención y decisión de compra como parte de la P de promoción. Se realizó una entrevista a profundidad a un experto del rubro de la moda para validar nuestros objetivos e hipótesis. Asimismo, se realizó un Focus Group para obtener información relevante del segmento. Finalmente, se aplicó una encuesta a una muestra de 415 personas con la que se obtuvo la información necesaria para realizar el análisis estadístico. / The main objective of this research is to determine the factors of marketing mix variables that significantly affect purchase intention and decision of women between 18 and 25 years old that belong to the A and B socioeconomic status from seventh zone of Metropolitan Lima (Miraflores, San Isidro, San Borja, Surco, La Molina) in the fashion and clothing industry, with an special focus on influencers as part of promotion P. For this, we make a mixed approach study, since it was both qualitative and quantitative. On one hand, factor analysis was used to measure the influence on purchase intention; and on the other, the discriminant analysis to measure the influence on purchase decision. We use this methodology to measure the impact of each one of the factors of the marketing mix variables (product, price, place and promotion) and especially to validate if influencers generate a significant impact on purchase intention and decision as part of promotion. An in-depth interview was conducted with an expert from the fashion industry to validate our objectives and hypotheses. In addition, a Focus Group was carried out to obtain relevant segment information. Finally, a survey was applied to a sample of 415 people with whom the necessary information was obtained to perform the statistical analysis. / Tesis

The millennial generation has become the largest generation in the United States. Yet as more members of this generation reach voting age, their propensity to vote remains stagnant. For instance, in the 2016 U.S. presidential election, less than 50% of eligible millennials voted, in comparison to the 69% of baby boomers and 63% of Generation X. Voting is a civic duty essential to a successful democracy; therefore, it is imperative to find solutions to increase millennial political engagement. As millennials represent the largest proportion of users of social media, the purpose of this quantitative study was to examine the relationships between voter registration and voting rates and social media usage. To provide clarification on the issue of millennial voting and voter registration, a conceptual framework was used to explore whether a connection exists between millennial political participation and social media because existing theory was insufficient to address this issue. Using secondary data from the 2016 Millennial Impact Report, 1,050 millennial survey responses were gathered on millennial social media usage, intent to vote, and voter registration. A 2 proportions z-test was used to conclude that there was no difference in voter registration and voting rates between millennials who posted 1 to 3 times per week and those who posted 4 to 7 times per week on social media. This study may promote social change by informing those who seek solutions to increase millennial voting and voter registration rates for the continuation of the American democratic system.