This study aimed to examine the relationship between empathy-related constructs of English instructors at Atilim University Preparatory School and certain demographic features such as age, gender, educational background, and experience. The scale which consists of a demographic inventory, a questionnaire, and a semi-structured interview were developed by the researchers. The scale consists of &quot / Interpersonel Reactivity Index (IRI)&quot / . The results of the questionnaire were analyzed through SPSS 15.0. This data gathering instrument was implemented on 90 English instructors working at Atilim University Preparatory School. The results of the interviews were analyzed tghrough content analysis. The result of the study revealed that there is a relationship between perspective-taking and empathic concern tendencies of English instructors and their age and experience.

Thesis (D. Min.)--Columbia International University, 2007. / "December, 2007." Description based on print version record. Includes bibliographical references (leaves 159-169).

Brand Oreo covered by Kraft Foods, has abroad, especially in the United States, a long tradition, great value and strong market position. In 2011, this cookies brand appeared on the market in the Czech Republic in order to get consumers. The aim of my thesis is to determine motivation, needs, desires and habits of consumers biscuit brand Oreo in relation to their purchase after launching on the market in the Czech Republic after several months. Theoretical part is devoted to brand management, marketing planning, marketing mix and marketing research applied. In practical part I present this product, its positioning and marketing mix. I also verify knowledge of Oreo cookies in the Czech Republic, the consumer perception of the new product, views on communication of the product and consumer attitudes toward its purchase.

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Supervisor of the thesis: Author: Mgr. Josef Voráček Bc. Vojtěch SEVERÝN Prague, 2012 ABSTRACT Title: Proposal and implementation of communication plan for charity Auction of ice- hockey jerseys and other original items Objectives: The aim of the thesis is to propose a project of the charity Auction of ice-hockey jerseys and the other original items with focus on the proposal, analysis and evaluation of efficiency of the communication plan. Methods: The whole thesis is designed as a case study. The efficiency of the communication plan is measured on a visits of microsite created for this project and also on a visits of the individual auctions. The yield of the auction is also an indicator of the efficiency. The project and also the implementation of communication activities were held from 7. 5. to 17. 5. 2012, and in the same time the monitoring of attendance was under way. Some indicators are compared to the period before the project started. Results: We found what communication tools were suitable for such a project, what tools were useless, if the timing of communication actions were right or wrong. Based on "behaviour" of the audience we proposed some options for developing of this project. The results of the measurement prove that although the total attendance was positive, the yield of the auction was...

Managing employee engagement is critical to the success of an organization, but 85% of managers struggle with engaging employees. The purpose of this single-case study was to explore effective communication strategies within an organization and determine how managers used these strategies to increase employee engagement, productivity, and organizational effectiveness. Data were collected from organizational documents, observations, and semistructured interviews with 6 managers of a corporation located in the midwestern United States. All participants were working full-time for at least 3 years, had a managerial title, and were responsible for departmental communication. Moustakas's modified van Kaam method was used for data analysis. Communication theory provided the conceptual framework for the study. Three themes that emerged from the participants' interviews, observations, and data analysis were coaching employees, motivation, and consistency in communication. The findings of this study may impact positive social change by improving the organizational competitive environment through engagement in the community and society. The implications for positive social change include the potential for managers with direct reports to improve their understanding of the causes of engagement and disengagement, internal communication strategies that cause disengagement, and the benefits of implementing engagement strategies. The results of this study may provide managers with knowledge about employee engagement strategies used to improve productivity and organizational effectiveness within the industry. Community relationships could also improve as a result of effective communication.

Developing internal communication in fast-changing organizations is a current topic, which seems to exercise the minds of corporate people in different positions. Well-functioning internal communication and business success seem to be strongly linked. It motivates people, and only people who are motivated and enthusiastic about their work are able to perform well in their jobs and to secure the success of their employers. The purpose of this study was to increase the understanding of internal communications and how employees perceive it in fast-changing organizations. An understanding of internal communication and its development was searched by concentrating in selected essential internal communication areas in organizations, internal corporate communication function and internal communication channels. The focus was on fast-changing organizations due to the fact that the development of internal communication does not usually go hand in hand with other organization development and business growth but tends to drag behind. The theoretical framework was formed of internal communication in general, internal communication development, internal communication in fast-changing organizations, internal communication in different organizational areas, internal corporate communicationas a function and internal communication channels. The most valid internal communication areas were selected to be management communication, team and supervisor communication and interdepartmental communication. The theoretical framework presented the dilemmas and characteristics that can occur among the issue of internal communication development. In order to achieve the determined objectives, a quantitative study was conducted. The survey named “Internal communications at the company x” with three different forms of questions was carried out in the case company. The topic was scrutinized from theperspective of a case company and aimed to find out employees’ perceptions. The web-based survey focused on the selected issues concerning internal communication and its development. Questionnaires were sent out to the employees of the case company’s European organization and 94 responses were received. The collected data was analyzed against the theoretical framework, and with the help of analysis conclusions and managerial implications regarding this study were drawn. It was discovered that by developing these internal communication areas together, fast-changing organizations succeed better in internal communication and consequently in other operations. In fast-changing organizations, careful attention needs to be paid especially to the amount of management, supervisor and interdepartmental communication. Communication especially about company situation and financial and sales situation should be increased. Employees value open, systematic, clear and well-organized communication. Development of interdepartmental communication processes is vital in order to improve knowledge sharing across the company and consequently business performance. It is essential that all members of work community understand their responsibility to communicate. Internal corporate communications function should teach that and provide good communication tools for all employees, especially intranet, e-mail and possibilities to face to face meetings and versatile feedback sessions. Efforts to equalize communication between locations, departments and teams need to be taken.

(in English): The basis of this diploma thesis is to describe business process modelling and its current use in IT companies. The subject is to determine if respondents use process modelling in their companies or if they find it unsuitable. In the theoretical part, modelling in the context of information science, new media, and some models of communication are briefly presented. An important part of the theory is focused on the chapter of cognitive modelling, as a basic approach for creating process models. It follows an introduction of process modelling and a current market overview in this industry. The practical part maps the use of modelling in companies. Methodology is presented as first followed by data analysis. The research uses questionnaire survey for data collection, for qualitative data processing applies the grounded theory. Finally, the thesis evaluates the current state of modelling on the Czech market and defines the strengths and weaknesses of the process modelling.

The diploma thesis is focused on the problematics of internal audits in a health care organisation. The aim of the thesis is to examine, which factors influence the approach of employees towards the system of internal audits in a specific health care organisation and how to optimalize this system. Key words are defined in the theoretical part and include these terms: organizational culture, engagement of employees, approach, motivation, communication and change. Different points of view are described with specification of how we approach them in the diploma thesis. We deal with internal audits in detail in connection with the systems of quality management in health care in the Czech Republic. We also briefly describe the relevant legislation with regard to Act No. 372/2011 Coll., on health services and conditions of their provision. In the analytical-research part we use the qualitative research to realize the aim of the diploma thesis. The output from the research are practical recommendations for further development of the team of internal auditors. Internal auditors have significant influence on the attitude of employees towards the whole system. The research shows the need of creating space for providing feedback and reflection as a tool for continual improvement of processess and their quality...