The universities have among their responsibilities, providing high quality education that benefits students, alumni, organizations and society in general.Alumni monitoring becomes an important source for curriculum feedback, assessing the quality of the training and their consistency with the requirements for professional performance in different companies. However, there are many difficulties in establishing and maintaining a relationship of mutual benefits between educational institutions and their alumni. In this article, a Model for Alumni Monitoring and Supporting is presented. The model was designed from a holistic, ensuring that all involved actors get benefits. The model has been validated and can be adopted and/or adapted by educational institutions to create or strengthen the relationship with their alumni. / Las universidades tienen, entre sus responsabilidades, ofrecer educación de calidad y que esta beneficie a sus estudiantes, graduados (egresados), a las organizaciones y en general, a la sociedad. El seguimiento a sus graduados, se convierte en fuente importante para la retroalimentación curricular, verificación de la calidad de la formación y coherencia con las exigencias para el desempeño profesional. Sin embargo, existe dificultad para establecer y mantener este vínculo para beneficio mutuo de instituciones educativas y graduados. El Modelo de Seguimiento y Acompañamiento a Graduados (SAG) que se presenta en este artículo, fue diseñado desde una perspectiva holística, asegura beneficios para los actores que en él se interrelacionan, ha sido validado y puede ser adoptado y/o adaptado por instituciones educativas para crear o fortalecer la relación con sus graduados. / As universidades têm entre as suas responsabilidades ofereçer uma educação de qualidade, e que a mesma beneficie aos seus estudantes, alumni, organizações e a sociedade em geral. O apoio aos seus alumni torna-se numa importante fonte de feedback do currículo, verificando a qualidade da formação e da sua coerência com os requisitos de desempenho profissional. No entanto, há dificuldade em estabelecer e manter esse relacionamento para o benefício mútuo das instituições de ensino e dos alumni. O Modelo de Monitoramento e Apoio aos Alumni (SAG), apresentado neste artigo, foi projetado a partir duma perspectiva holística, o qual garante os benefícios para os atores que interagem nele. O modelo SAG foi validado e pode ser adoptado e/ou adaptado por instituições de ensino para criar ou fortalecer o relacionamento com os seus alumni.

In der Dissertation wurde ein Vergleich des deutschen Studierendenmarketings und des amerikanischen Student Recruitments vorgenommen, um eine Erweiterung des Modells des deutschen Hochschulmarketings auf die Zielgruppe der zukünftigen Studierenden vorzunehmen und praktische Implikationen für deutsche Hochschulen abzuleiten. Hierzu wurde der Forschungsgegenstand in die Organisations- und die Marketingtheorie eingeordnet. Anschließend erfolgten eine theoretische Gegenüberstellung des deutschen und des amerikanischen Hochschulsystems sowie eine theoretische Darstellung des Student Recruitments. Die Betrachtung des Letzteren wurde empirisch durch qualitative Experteninterviews untermauert. Diese wurden im Rahmen eines Forschungsaufenthalts in den USA mit Spezialisten aus den Bereichen Student Recruitment durchgeführt und validierten das zuvor theoretisch dargestellte Konstrukt weitestgehend. Abschließend wurden das theoretische Modell des deutschen Hochschulmarketings auf die Zielgruppe der zukünftigen Studierenden erweitert und Implikationen für die Anwendung von Student Recruitment an deutschen Hochschulen abgeleitet.

Quality assurance has been a vexed and troubled journey for private providers in South Africa in a complex and burdensome educational environment. It is well recognised that private providers are significant role-players in the provision of education and training in South Africa and the stated intention is to create a more enabling regulatory framework The focus of this thesis is on the private providers at the post-school level. The quality assurance regime was examined and contextualised to analyse what is required, and to determine how the private provider is impacted by the regulatory requirements for the establishment and operation of a private tuition provider in South Africa. The experience of private providers, CEOs of professional bodies, ETQA managers and ETD practitioners was investigated using a mixed methods research approach. The conclusion is a call for a far more streamlined system with a centralised oversight body, greater stakeholder consultation, less political interference and a deeper appreciation for the contribution that private providers make to the education of learners in South Africa. / Educational Leadership and Management / D. Ed. (Education Management)

Quality assurance has been a vexed and troubled journey for private providers in South Africa in a complex and burdensome educational environment. It is well recognised that private providers are significant role-players in the provision of education and training in South Africa and the stated intention is to create a more enabling regulatory framework The focus of this thesis is on the private providers at the post-school level. The quality assurance regime was examined and contextualised to analyse what is required, and to determine how the private provider is impacted by the regulatory requirements for the establishment and operation of a private tuition provider in South Africa. The experience of private providers, CEOs of professional bodies, ETQA managers and ETD practitioners was investigated using a mixed methods research approach. The conclusion is a call for a far more streamlined system with a centralised oversight body, greater stakeholder consultation, less political interference and a deeper appreciation for the contribution that private providers make to the education of learners in South Africa. / Educational Leadership and Management / D. Ed. (Education Management)