The authors develop a simple analytical framework to study the welfaremaximizing environmental standards when market entry is endogenous and firms can circumvent regulation by bribing corrupt officials. Corruption changes the tradeoff in environmental policy. Corruption leads more polluting firms to enter into the market, which requires tighter environmental regulation. However, corruption also makes trading in some environmental protection for a marginally higher market entry optimal for the government.

The diploma thesis aims to suggest the most suitable expansion way of a specific company into the British market. There are three main parts of the work. The theoretical part presents the issue through scholarly literature and scientific articles. The purpose of the practical part is an analysis of the external and internal environment. The research of product user satisfaction as a support for expansion and the investigation of potential partners and competitors directly abroad are included. The proposal part recommends specific ways for the company to enter the UK market through the identified factors.

Předmětem diplomové práce je analýza potenciálu balkánského trhu pro distribuci luxusních automobilů Bentley a Lamborghini firmou Leonhardt Group Automobile. Společnost působí jako distributor luxusních značek koncernu Volkswagen Group v Německu a management zvažuje vstup na trhy zemí bývalé Jugoslávie. Z důvodu negativního vlivu globální hospodářské krize na automobilový průmysl autor analyzuje vedle distribuce nových automobilů i možnost prodeje ojetých vozů. V první části diplomové práce jsou popsána teoretická východiska vztahující k analýze trhu. Druhá, praktická část, je zaměřena na vlastní analýzu potenciálu vybraných trhů a zhodnocení, jestli má společnost Leonhardt Group na trhy vstoupit a jakou marketingovou strategii zvolit.

Táto diplomová práca je zameraná na analýzu a následné vyhodnotenie trhu v Juhovýchodnej Európe z hžadiska potenciálu a možnosti budúceho investovania a pôsobenia firmy Aspen Aerogels v tomto regióne. Firma Aspen Aerogels má vedúce postavenie vo vývoji a výrobe materiálov pracujúcich na báze nanotechnológie známe ako aerogely s unikátnymi vlastnosťami. Prvá časť diplomovej práce je zameraná na popis teoretickej problematiky, ktorá rieši otázky marketingu, analýzy trhu a internacionalizácie. V druhej časti je kladený dôraz na praktickú analýzu firmy a prostredia. Posledná časť je zameraná na celkové vyhodnotenie potenciálu Balkánskeho trhu a autorove odporúčania, či je Balkánsky trh vhodný na vstup pre firmu Aspen Aerogels a aká marketingová stratégia je vhodná.

Final thesis is focused on an entrance into an international market by company ASIO, Ltd. specialized on the field of water-management. The thesis is based on close analysis of Colombian market. The thesis is consisted of theoretical platform, analysis of macro- environments, segmentation of market, analysis of competitiveness, analysis of norms focused on water use and liquid waste and the proposed solution the company entered the Colombian market.

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Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.

Based on a variety of analytical approaches, this paper proposes marketing plan of e-commerce for the entry into foreign market. Both external and internal environmental factors are analysed and are used for SWOT analysis. The paper also analyses different communication channels of digital marketing which the monitored business currently use. It contains proposals to improve their efficient utilisation. The outcome is the design of complex communication mix in the digital environment, along with the specification of its individual phases when entering a new market.

The necessity of sustainable transitions has become more and more acknowledged in recent years. From these changes, specific markets have recently been emerging which are closely tied to sustainable development. An industry which is particularly critical for enabling such transitions is the food industry where the current eating patterns have been linked to an array of issues with the considerable reliance on animal-based products often pointed out as a major concern. From a raising awareness and technological changes, a market has arisen which aims at supplying proteins from alternative sources to animal exploitation. By inquiring this specific market referred to as the Alternative Proteins (AP) market, the core objective of this thesis is to extend the knowledge regarding markets associated with sustainability. More specifically, recognizing the rapid-evolution of such markets, the inquiries are directed towards the entry mechanisms as it is seen as key dynamics influencing the evolution of such markets. An in-depth understanding of market entry regarding diverse dimensions including motivations, barriers and entry strategies could thus be achieved. Recognizing a shortcoming in the scientific understanding of stakeholder collaboration as an entry strategy, an emphasis on these collaborative entry strategies prevailed in our investigations. Eight firms having recently or longer ago entered the AP market have been interviewed to provide the empirical material for the thematic analysis. The theoretical framework was built around the resource-based view (RBV), supplemented by other theories including Creating Shared Value (CSV) and Porter’s classification of barriers which granted an enhanced theoretical lens to arrive at significant insights resulting from our inquiries. New entrants were thus found to have both financial and social/ environmental dimensions embedded in their entry motivations. It was also concluded that the adoption of collaboration as an entry strategy predominated across our sample which was explained by the assumption that markets linked to sustainable development have intrinsic circumstances forcing companies to collaborate to a larger degree. Moreover, the findings provided evidence of firms striving for a fit between the entry barriers and their entry strategies by devising the latter in accordance with their perception of barriers. Lastly, an essential contribution resided in the application of RBV in the context of market entry as this enabled the approach of market entry through a distinct angle broadening both the knowledge on market entry and RBV.

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