The diploma thesis provides comprehensive insight into the individual types of services of tourism. The main goal is evaluation of the quality of provided tourism services in the selected locality Hluboka nad Vltavou. In the theoretical part the concept associated with areas of tourism, services, marketing mix, quality and instruments of strategic marketing environment. In the practical part it was made detailed analysis of accommodation services, catering services, cultural services, sports services, sport and relaxation services and complementary services. In the practical part are also evaluated results of a research, which main aim was find out the satisfaction of tourism participant with a quality, level and range of tourism services, which are provided in the locality. The visitor's opinion on opportunities of cultural and sport activities is also very important. Attention was focused on the local and foreign participants of tourism in this direction. Based on the gained information and results of marketing research, the last section contains appropriate suggestions.

The main aim of the thesis is a research, which is focused on buying atmosphere in the selected retail unit. The aim includes proposes some changes in store too.

The main aim of the thesis was a comparison buying atmosphere chosen two retail units. The first part of thesis was based on the studied literature, there has been described trade, wholesale, retail and elements of the buying atmosphere. In the second part of thesis were described chosen retail units. The second step was to analyze the data, which were obtained by two methods. The first method was structured interviews with owners of retail units. The second method was a survey that was conducted with customers of the retail units, either face to face or online questioning. Based on these data were compared retail units and created proposals to improve the atmosphere of buying retail units.

The aim of the thesis is to evaluate the shopping atmosphere in the selected shopping centre and to create relevant suggestions to improve the current situation of the shopping atmosphere. The theoretical part is dedicated to the study of background theoretical knowledge in terms of trade, retail and territorial analysis. Shopping centres are described in detail from their history to the present, which forms an essential part of the literature. The theory greatly enriches the shopping atmosphere with its external incentives, to which belongs layout and floorplan of the unit, entrance spaces, display, inscriptions, car parking as well as other internal reasons among which are commercial equipment, used building material, lighting, colour solution, musical background, smell and microclimate conditions. Subsequently, marketing research is characterized, which is the basis for the practical part of the thesis. In the practical part the practise field research is realized in the local shopping centre. Through the questionnaire survey, the customers visiting the shopping centre are asked in person. Conclusively, collected data are evaluated in the research, the results are assessed, and appropriate suggestions are proposed.

The diploma thesis deals with care for seniors in accommodation facilities and catering establishments of tourism. It clarifies concepts such as perception of seniors, seniors and their lifestyle, seniors as a market segment, their requirements for standard tourism services and tourism trends of seniors. For the research itself, 7 hotels in the Czech Republic with food service were selected. For the supply-side research, a managed interview method was used. For the research on the demand side, the questionnaire survey method was used.

This thesis deals with the tourism of young people in the South Bohemian region. The thesis includes analysis of both primary and secondary tourism offers within the area. Based on the findings of marketing research it is coming with suggestion of a new product aimed at young participants of tourism.

Thesis deals with analysis of two consumer eco-labels, specifically BIO - organic farming product and Environmentally friendly product. In the practical part is made. The result of the marketing research is the identification of knowledge and awareness of consumers of selected eco-labels.

Principal objective of my authorized work has been to make analyse of retail´s opportunities and threat in section of quick high turnover goods in Strakonice. Information, which has been obtained, base on the analyse and observation, to write to the simulation software RetailOpportunitySim, to introduce screenplay of development and base on the results from the software to propose suitable actions for chosen retail´s subject. To calibrate the software was necessary to define the market geographically and define the real structure of the settlement. Survey was carried out and observations of the retail units on my chosen market. Scenarios were defined hypotheses were confirmed or rejected by software. The scenarios were applied to the retail unit Gastro.

The main aim of this thesis was to identify used tools of marketing communication and their effectiveness for a specific facility unit. Identification was based on the analysis of the current situation. Another objective of this work was to suggest optimal communication mix. As the subject of exploration I chose apartment house Residence U Cerne veze in Ceske Budejovice.

This thesis deals with the comprehensive development of accompanying infrastructure for sports and recreational activities. The aim is to analyze the supply and demand of tourism in Hlubocko area. An increased emphasis is placed on analysis accompanying infrastructure for leisure time activities. At the end of this work are presented a suggestions and recommendations on modernization of accompanying infrastructure to improve comfort, safety and technical standard of sports and recreational facilities in the investigated area. Furthermore is presented design of ideal tourism product with regard to the requirements and wishes of visitors, based on research and structured interviews.