Diploma thesis is aimed at the Czech supervisor authority in the consumer protection. The main object is to find out Czech consumer awareness of the working of The Czech Trade Inspection Authority. Necessary information is found out using questionnaire survey and controlled depth interview. On the basis of observed results the recommendations for improvement are suggested.

The thesis deals with an analysis of marketing communication instruments in the destination of Mariánské Lázně. On the ground of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of an optimal comunication mix and the measures, which contribute to the next development of marketing communication of the destination.

The thesis deals with an analysis of marketing communication instruments in the destination of České Budějovice. Pursuant of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of on optimal communication mix and the measures with contribute to the next development of marketing communication of the destination České Budějovice.

The aim of this thesis is to analyze the current state of marketing communications in a football club Bohemians Praha 1905. Another aim is to suggest possible improvements in marketing communications, which would have helped the club to better work with interested groups.

The thesis deals with an analysis of marketing communication instruments in the destination of Blatensko. On the ground of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of an optimal comunication mix and the measures which contribute to the next development of marketing communication of the destination Blatensko.

The aim of this diploma thesis named "Brand perception" is to create suggestion for changes in the communication of brands based on an analysis and comparison of the perception of the particular brands by the public and the society. The theoretical part focuses on the clarification of the important definitions, which are related to the issue from the recognized economic authors points of view. The second part of the diploma thesis is focused on the evaluation of qualitative and quantitative techniques of a marketing research which are the basis for a comparison of the chosen brands from the point of view both of the public and of the representatives of the society. The conclusion of the thesis includes suggested precautions for making the communication of the brands better.

The aim of the thesis is to analyze the marketing communication destination of Klatovsko. Based on the analysis to identify current tools of marketing and to evaluate the effectiveness of their use. In addition to design optimal communication mix and measures leading to the further development of marketing communication of Klatovsko as a tourist destination.

My thesis is focused on the comparison of traditional and low-cost air companies and its perspective into the future. The theoretical part is focused on a description and an analysis of air traffic both in the Czech Republic and in the world from the history till the present time. The practical part describes an analysis of services provided at the airport Praha Ruzyně. There is also introduced a company České aerolinie as the biggest air carrier on the Czech market. The attention is also given to a general low-cost model of this type of carrier. According to a current high competitive strength I made a comparison of traditional and low-cost carriers and thanks to a questionnaire inquire I suggested the recommendations contributing to production improvement.

The aim of this thesis was to find and evaluate the possibilities of openning a new branch of boat rental in Český Krumlov. For this task I chose the firm Ká-servis, which gave me the necessary information. The first step was to study necessary literature, which helped me to understand some of the problems important for the right processing of this thesis. In its own part, I characterized the branche of the firm and then its history until today, including the supply of goods and services. Analysing the marketing environment, I tried to map the situation of the firm's market and also to determine the effect that it can significantly affect the near future. After that I made an analysis of customer's needs and wishes through a guided interview with a certain number of respondents. That could help the firm to find out, what it should focus on by opening a new branch. The next step was an analysis of suitable locations to open a branch. The aim was to find the best choice. On the basis of evaluated data, I persuaded that the best place to open a new branch of Ká-servis in Český Krumlov is on the edge of the historic centre.

A diploma work was draw up on the theme The Assumptions of tourism development in microregion Poděbradské Polabí. The aim of this diploma thesis was to carry out the situation analyse of microregion Poděbradské Polabí, to carry out the SWOT analyse and to define the strategic goals of tourism development in choosen region. Microregion is famous because of its center ? spa town called Poděbrady. Advantages of this destination are profitable position, favourable climate and terrain, spa, history and varied offer of sports and social happening. Strategic goals were defined for spa and tourism, organization, publicity, tourism infrastructure and environment.