The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.

This diploma thesis is focused on the design of a marketing strategy within a selected company. In the theoretical part, an examination of currently available professional literature has been made. This literature, which describes individual marketing systems, is used as subsequent source material for the empirical component of this thesis. The analytical section focuses on a description of FITCOACH s.r.o, its position in its market and an overview of competitors in this sector. The main goal of the thesis is the proposal of a marketing strategy for FITCOACT, s.r.o. In conclusion, this thesis describes suggestions for improving the company's current situation by attracting new customers and therefore raising potential sales revenue.

The thesis deals with the analysis of customer satisfaction and suggestions for improvement of its level in IPI s.r.o.. The theoretical part is focused on the interpretation of concepts that are related to the given issues. Further the results of the questionnaire survey are analyzied, the relevant analyzes of the company are described and at the end of the thesis there are recommendations and suggestions that will lead to increasing the satisfaction of the customers in the selected company.

This diploma thesis is focused to a marketing strategy for the introduction of the new product of the confectionary shop "Tak to upec". The new product is baking lessons. The basis for developing an appropriate marketing strategy is the theoretical knowledge and data obtained from selected analyzes and the use of selected marketing methods. The output of the diploma thesis is the suggestion of a specific marketing strategy in the form of expanded marketing mix.

This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.

This master thesis is focused on the marketing research of apartment houses project for the company VAKABRNOCZ s.r.o. at Dolni Morava. The main goal of the master thesis was to determine required information for a successful realization of the project. Gathered data was evaluated and based on the results recommendations and proposals were made for a successful realization of the project.

Diploma thesis is focused on creating suitable marketing strategy for the firm of KOMÁNEK, s.r.o. based on external and internal environment analysis and own research. Thesis is divided into two parts. In the first part there is summarized existing theoretical knowledge so far and basic concepts of marketing. In the second part there is a description of the firm KOMÁNEK, s.r.o. and analysis of its external and internal environment using PESTE and SWOT analysis. At the end there are suggestions of marketing strategy based on the results.

The master’s thesis deals with the creation of a business plan to establish an agrotourist pension in the Moravian-Silesian Region. The first part describes concepts and definitions related to the given issue. In the second part the external and internal environment, own resources and capabilities are analysed and marketing research is performed. In the third part business plan to establish an agrotourist pension is processed based on these analysis.

This diploma thesis deals with creation of economically feasible business plan for establishment of pub facility with repair service in Brno. The created business plan proposal is based on the strategic analysis of the company surroundings, including making own marketing research to identify key factors influencing the entry and business of the new company on the market. Based on the analyzes, a suitable business strategy was chosen, which is further elaborated into partial parts in the form of marketing, operational, organizational and financial plans, including assessment of project risks and time schedule.

This diploma thesis is focused on improvement of marketing company strategy on new well-established service - rental relaxing area with 8 summer houses. In the first part of diploma thesis are chosen theoretical knowledges which are afterwards used in practical part, and it is particularly focused on creation and assessment of questionnaire and improvement of marketing mix for selected company KALA TRANS, s.r.o.