The master’s thesis deals with marketing survey, concretely analysis of customers satisfaction in a sport shop, Florbalovaprodejna.cz, with floorball equipment. In the practical part , the marketing analysis of the company is made with accomplishment and evalutation the customers satisfaction survey. This practical part comes from the theoretic basis of the master’s thesis.The survey of customers satisfaction research is carried out using the questionnaire method. On the basis of learned and evaluated information, acquired from the survey, a suggestion is formed for maintenance of customers satisfaction with sequentially increase the level of satisfaction.

This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.

The thesis deals with a survey of customer´s satisfaction in the company KABESTAV. The theoretic part describes the problematics of marketing research and a questionnaire as a tool for collecting information. The practical part is describing company; where, in which way and with what results was the costumer satisfaction survey made. These indicators are shown in tables and graphs. Further the thesis continues by final evaluation of the costumer satisfaction survey and finishes by improvement proposals chapter.

Tato diplomová práce vysvětluje strategickou marketingovou analýzu a popisuje její použitelnost při vstupu na teritoriálně nové trhy. Cílem této diplomové práce je analyzovat současnou situaci ve společnosti TK MAXX a použít tyto závěry společně s teoretickými východisky k určení nejvhodnějších marketingových nástrojů za účelem úspěšného proniknutí na český trh.

This thesis is focused on the marketing research of customer satisfaction travel agency Likotour. The aim of this work was to find out how much are customers satisfied with this company, with its services. The work should analyze the most important information resulting from the research. It should also sketch pertinent backlog depending on the competitive travel agencies. For the collection of the requisite information I have used questionnaire. On the research basis I have proposed my own suggestions and instructions to increase satisfacion of the customers.

The diploma thesis focuses on the proposition, implementation and evaluation of marketing research of customer satisfaction at 'Big One Fitness'. It addresses the issue of customer satisfaction, services and a questionnaire as the method of questioning. It also analyses the starting position of the company within the competitive environment. Based on the findings of this research it suggests recommendations to enhance customer satisfaction.

This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.

The aim of the thesis is to undertake primary and secondary market research for a well established company selling musical instruments. The theoretical part of the thesis is focused on explaining the problems of marketing research and business environment of the enterprise. The practical part of the thesis is engaged in the implementation of primary research focused on the analysis of customer´s satisfaction. In addition to primary research, practical part deals with the secondary research, which focuses on the comparison of services offered by analyzed company and its competitors.

Tato diplomová práce pojednává o obchodním plánu a jeho konkrétním návrhu na vytvoření nové společnosti Kolumbus Tour Ltd. Jedná se o cestovní kancelář, která bude nabízet ekologické tour do národních parků v Kolumbii. Návrh obchodního plánu je založen na teoretických základech a dále rozvinut a podpořen důkladnou analýzou trhu a výzkumem, který byl za tímto účelem uskutečněn.

This masters´s thesis deals with the marketing research and customer satisfaction analysis, which have been focused specifically Albert supermarket, located in Masarykově Square in Jihlava. The first part of this work summarizes the theoretical knowledge, such as the processes of marketing research, purchasing behavior and how to measure customer satisfaction. The second part is the practical part of the study, which examines the assessment of information obtained through the research, as well as recommendations. These should enhance the satisfaction levels of the existing and future customers and further improve the competitiveness of this business operation in its market sector.