by Lou Suk-Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references. / EXECUTIVE SUMMARY --- p.i / TABLE OF CONTENTS --- p.iv / Chapter / Chapter 1. --- BACKGROUND --- p.1 / Study Objectives --- p.1 / Scope --- p.2 / Methodology --- p.2 / Chapter 2. --- INTRODUCTION --- p.4 / Chapter 3. --- BASICS OF DIRECT MARKETING --- p.6 / Direct Response --- p.6 / Direct Mail --- p.6 / Telemarketing --- p.7 / Chapter 4. --- RETAILING ON THE INTERNET --- p.8 / Consumer Involvement --- p.8 / Interactive Marketing Model --- p.9 / Two-step Marketing Model --- p.9 / Categories of Vendors on the Internet --- p.10 / Benefits of Internet Shopping --- p.13 / Arguments Against Internet Shopping --- p.16 / Chapter 5. --- INTERNET SHOPPING IN THE US --- p.20 / Web Citizen Demographics and Preferences --- p.20 / Online Shopping in the US --- p.21 / US Internet Shoppers Profile --- p.22 / Chapter 6. --- INTERNET SHOPPING IN HONG KONG --- p.26 / Hong Kong: A Unique Market --- p.26 / Web Citizen Demographics --- p.28 / Consumer Attitudes --- p.28 / Hong Kong Merchants on the Internet --- p.33 / Chapter 7. --- THE FUTURE OF INTERNET SHOPPING --- p.42 / Infrastructure --- p.42 / Software --- p.42 / Payment System --- p.43 / Fulfillment System --- p.44 / Local/ Regional Search Engines --- p.44 / Chapter 8. --- CONCLUSIONS AND RECOMMENDATIONS --- p.46 / Conclusions --- p.46 / Recommendations --- p.47 / Chapter APPENDIX 1 : --- QUESTIONNAIRE --- p.48 / Chapter APPENDIX 2 : --- PROFILE OF RESPONDENTS --- p.55 / Chapter APPENDIX 3 : --- HONG KONG MERCHANTS ON THE INTERNET --- p.59 / Chapter APPENDIX 4 : --- """ONLINE SHOPPING HONG KONG"" SEARCH RESULTS" --- p.65 / Chapter APPENDIX 5 : --- SAMPLES OF WEB SITES FROM HONG KONG MERCHANTS

by Chu Wou-ming. / Bibliography: leaf 61 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

by Chung Wai Yin, Jessie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF FIGURES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- History of the Hong Kong Container Port X / Chapter 1.2 --- Present Operations in the Port --- p.3 / Chapter 1.3 --- Future Expansion --- p.6 / Chapter 1.4 --- Regional and Local Competition --- p.8 / Chapter CHAPTER II --- RESEARCH OBJECTIVES AND METHODOLOGY --- p.13 / Chapter 2.1 --- Background and Overview --- p.13 / Chapter 2.2 --- Research Objectives --- p.15 / Chapter 2.3 --- The Belief --- p.16 / Chapter 2.4 --- Significance of the Research --- p.18 / Chapter 2.5 --- Research Methodology --- p.18 / Chapter 2.5.1 --- Personal Interviews --- p.19 / Chapter 2.5.2 --- Literature Survey --- p.20 / Chapter CHAPTER III --- LITERATURE SURVEY --- p.22 / Chapter 3.1 --- Terminal Capacity --- p.22 / Chapter 3.2 --- Huge Rise in Future Throughput --- p.23 / Chapter 3.3 --- Handling Efficiency --- p.25 / Chapter 3.4 --- Tariff --- p.26 / Chapter 3. 5 --- New Threats --- p.27 / Chapter 3.6 --- Consolidated Bibliography --- p.28 / Chapter CHAPTER IV --- PRESENT MARKETING STRATEGIES --- p.30 / Chapter 4.1 --- "Mission, Goals and Objectives" --- p.30 / Chapter 4 .2 --- Strategic Plan --- p.31 / Chapter 4.3 --- Marketing Strategy Review --- p.32 / Chapter 4.3.1 --- Service Quality --- p.32 / Chapter 4.3.2 --- Tariff Policy --- p.37 / Chapter 4.3.3 --- Market Share --- p.39 / Chapter 4.3.4 --- Customer Relationship --- p.41 / Chapter 4.3.5 --- Other Business Opportunities --- p.44 / Chapter 4.3.6 --- Company Image --- p.45 / Chapter CHAPTER V --- SUMMARY OF PRINCIPAL FINDINGS --- p.46 / Chapter 5.1 --- Research Results and Analysis --- p.46 / Chapter 5.2 --- Marketing Objectives --- p.47 / Chapter 5.3 --- Maintain Existing Customers and Marketing Share --- p.50 / Chapter 5.4 --- Evaluate Existing customer Base --- p.51 / Chapter 5.5 --- Increase Yard Capacity --- p.52 / Chapter 5.6 --- information Technology --- p.54 / Chapter 5 .7 --- Competitive Pricing --- p.56 / Chapter 5.8 --- Cost Strategy --- p.58 / Chapter CHAPTER VI --- CONCLUSIONS AND IMPLICATIONS --- p.59 / Chapter 6.1 --- Control --- p.59 / Chapter 6.2 --- Uncertainties --- p.60 / APPENDICES / Chapter A. --- LIST OF INTERVIEWEES (SHIPPING LINES) --- p.A1 / Chapter B. --- LIST OF INTERVIEWEES (MTL PERSONNEL) --- p.A2 / Chapter C. --- NOTES AND MAJOR ASSUMPTIONS --- p.A3 / GRAPH A HK THROUGHPUT AND GROSS DOMESTIC PRODUCT --- p.A5 / GRAPH B REGRESSION ANALYSIS ON HK GROSS DOMESTIC PRODUCT AND THROUGHPUT --- p.A6 / TABLE A HK GROSS DOMESTIC PRODUCT FORECAST --- p.A7 / TABLE B THROUGHPUT HANDLED IN HONG KONG --- p.A8 / Chapter D. --- PERFORMANCE INDICATORS --- p.A9 / Chapter E. --- CUSTOMER LINES --- p.A10

by Yeung Oi Yung, Betty, Lee Wing Kin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 218-222. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF APPENDICES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter PART A --- "INTRODUCTION, OBJECTIVES AND METHODOLOGY" / Chapter I. --- INTRODUCTION / The evolution process --- p.1 / The Third Wave --- p.2 / The local market place --- p.4 / The quest for knowledgeable practitioners --- p.5 / Chapter II. --- OBJECTIVES AND METHODOLOGY / Decision making objectives --- p.7 / Research objectives --- p.9 / Organization of research content --- p.10 / Methodology --- p.12 / Chapter PART B --- RESULTS / Chapter III. --- ENVIRONMENTAL FACTORS FOR DIRECT MARKETING / The world environment in the view of famous marketers --- p.23 / Demographic changes in Hong Kong relating to demassification --- p.25 / Communication and transportation --- p.38 / Interpretation --- p.43 / Chapter IV. --- CHARACTERISTICS OF DIRECT MARKETING AND FEATURES OF FINANCIAL SERVICES / Introduction --- p.45 / Accountability --- p.47 / One-to-one marketing --- p.49 / Scientific orientation --- p.52 / Myths of direct marketing --- p.58 / Comparison with general advertising --- p.61 / Financial services industry --- p.65 / Direct marketing activities in Hong Kong --- p.69 / Chapter V. --- DIRECT MARKETING AS A TOTAL MARKETING CONCEPT / Introduction --- p.74 / Marketing mix and direct marketing --- p.75 / Marketing objective of the graduate card program --- p.76 / Product --- p.77 / Price --- p.78 / Place --- p.79 / Promotion --- p.80 / Evaluation of results --- p.82 / Interpretation --- p.83 / Chapter VI. --- APPLICATION OF DIRECT MARKETING IN THE FINANCIAL SERVICES INDUSTRY / Introduction --- p.85 / Discussion and analysis --- p.89 / Interview reports --- p.98 / Interpretation --- p.100 / Chapter VII. --- SUPPORTIVE SERVICES FOR DIRECT MARKETING / Introduction --- p.104 / Interview reports --- p.108 / Times Direct Marketing --- p.109 / Direct Force --- p.115 / Ad-Post --- p.119 / Nat Alan Direct --- p.124 / H K Cable Communications Ltd --- p.130 / Interpretation --- p.138 / Chapter VIII. --- CONSUMERS ' ATTITUDES AND BEHAVIOURS TOWARDS DIRECT MARKETING A CONSUMER SURVEY ON DIRECT MAIL / Introduction --- p.142 / Design of the survey instrument --- p.144 / Observation of results by overall sample --- p.148 / Observation of results by demographic segments and their interactions --- p.166 / Utilization of mail order service for financial services --- p.186 / Comparison between nominal variables and among batches --- p.189 / Cable television --- p.194 / Interpretation --- p.197 / Chapter PART C --- CONCLUSION / Chapter IX. --- LIMITATIONS / Limitations --- p.200 / Environmental factors (ch.3) --- p.201 / Characteristics of direct marketing and features of financial services (ch. 4) --- p.201 / Direct marketing as a total marketing concept (ch. 5) --- p.202 / Application of direct marketing in the financial services industry (ch. 6) --- p.202 / Supportive services for direct marketing (ch.7) --- p.203 / Consumer survey on direct mail (ch. 8) --- p.204 / Chapter X. --- CONCLUSION / Concluding remarks --- p.207 / Recommendations --- p.211 / Summary of Research --- p.216 / BIBLIOGRAPHY --- p.218 / APPENDICES --- p.Appendices 1 to9

by Lee Yuen-Yee Annisa. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 58-59). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- Introduction / Objectives of the Project --- p.1 / Scope of Study --- p.1 / What is Private Banking ？ --- p.4 / Chapter II. --- Current Development of Private Banking Industry in Hong Kong Services provided by Banks --- p.7 / Services provided by Non-Bank Institutions --- p.12 / SWOT Analysis of Retail Banks in Hong Kong --- p.14 / Chapter III. --- Application of existing PBS in Marketing Model --- p.23 / Product Strategy --- p.25 / Service Strategy --- p.26 / Price Strategy --- p.27 / Communications Strategy --- p.27 / Sales Force Strategy --- p.27 / Distribution Strategy --- p.28 / Chapter IV. --- Research / Objectives of the Research --- p.30 / Scope of the Research and Design --- p.31 / Findings --- p.31 / Limitations of the Research --- p.38 / Chapter V. --- Recommendations / Target Segmentation --- p.40 / Market Objectives --- p.41 / Marketing Strategy --- p.43 / Chapter VI. --- Conclusion --- p.50 / APPENDIX --- p.51 / BIBLIOGRAPHY --- p.58

Includes bibliographical references (leaves 222-235) / ix, 235 leaves ; 30 cm. / Title page, contents and abstract only. The complete thesis in print form is available from the University Library. / Develops a coherent theoretical framework to analyse the formulation of grain procurement policy for the entire history of the PRC. An optimization model is constructed to capture Chinese policy makers' preferences regarding the competing objectives of sectoral income distribition and food security, as well as the factors governing the trade-off between thes two objectives and the choice of policy instruments. Also analyses the impacts of China's accession to WTO on its grain sector. To explain the numerous failures of China's grain policy, studies the problems arising from policy formulation and implementation. / Thesis (Ph.D.)--University of Adelaide, School of Economics, 2003

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication

published_or_final_version / abstract / toc / Industrial and Manufacturing Systems Engineering / Master / Master of Philosophy

Includes bibliographical references (leaves 222-235) / ix, 235 leaves ; 30 cm. / Title page, contents and abstract only. The complete thesis in print form is available from the University Library. / Develops a coherent theoretical framework to analyse the formulation of grain procurement policy for the entire history of the PRC. An optimization model is constructed to capture Chinese policy makers' preferences regarding the competing objectives of sectoral income distribition and food security, as well as the factors governing the trade-off between thes two objectives and the choice of policy instruments. Also analyses the impacts of China's accession to WTO on its grain sector. To explain the numerous failures of China's grain policy, studies the problems arising from policy formulation and implementation. / Thesis (Ph.D.)--University of Adelaide, School of Economics, 2003

This comprehensive project introduces the past and present of the Chinese petroleum industry, conducts industry analysis using Michael Porter's Five forces model, and discusses the changes made in recent years and the business oppurtunities for foreign companies. In order to effectively enter the chinese petroleum market, four commonly used entry strategies are introduced. Key issues, weaknesses and strengths, as well as implications of each entry strategy are discussed in detail.