The author applied marketing research methods in order to propose recommendations to improve quality of services and increase customer satisfaction of surveyed fitness centers in Prague. The first part of this thesis is devoted to describing and analyzing the fitness industry in Europe and the Czech Republic. Subsequently, the methodological part explains in detail the chosen methodology of research and customer satisfaction survey, along with the description of the structure of the questionnaire. The practical part presents surveyed fitness centers, along with the marketing research, whose results are analyzed in detail and subsequently included in the SWOT analysis. At the end of this thesis suggestions and recommendations will be work out based on the results of the research project for possible improvements that can fitness centers take into account and incorporate them into their current business strategy.

The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.

This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested.

The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.

No description available.

Diploma work analyzes the market of weddings - the structure and needs of customers. Selection of the appropriate mix of communication tools with a focus on Web 2.0 and evaluate the results. Everything a concrete business.

Made available in DSpace on 2016-12-01T19:18:49Z (GMT). No. of bitstreams: 1 TiagoSavi Mondo.pdf: 91485 bytes, checksum: 07426892bac52e5be0122fec358b3266 (MD5) Previous issue date: 2010-06-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The market of tourist services in Brazil and, more specifically, in Santa Catarina has grown significantly. Be aligned with this growth and offer quality services should be a basic condition for any other tourist facilities. Within this context, the hotels configured as the main equipment of tourism. With increasing demand, the importance of how to capture customers who adopt the hotels tends to increase in frequency and shapes. From this, the objective of this thesis is to analyze the influence of marketing communication and distribution of the acquisition customers of hotels in Santa Catarina in low and high season. The study was divided into two stages of research. The first was exploratory and qualitative, using in-depth interview for data collection. The sample consisted of 13 hotels in different tourist segments and classifications. Data were digitally recorded and transcribed for analysis. The second step was performed after exploratory research. Been primarily descriptive and quantitative. The instrument used for data collection was a structured questionnaire available online for 30 days on the link: http://hotelariasc.questionpro.com. Invitation emails were sent every 10 days for all hotels linked to ABIH-SC, the return of responses was 29.7%, totaling 52 of the 180 hotels available. The main results indicate that the communication must be directly related to actions of distribution for the capture becomes more effective. It was found that the main form of communication of marketing for customer acquisition is advertising, followed by sales promotion, event and the trade capture and execution of events. Regarding distribution, it was found that the direct channels are the most common means of accommodation of the sample. Furthermore, the use of intermediaries has been a good alternative for increasing customer acquisition. Agency and operators are as strong partner of the means of accommodation when the goal is to capture customers. It was also the importance of the Internet, both for attracting actions as actions for distribution, since the hotel site and other forms of Internet use today allow the marketing of hotel service. There was this study that the managers of hotels they know little of the quantitative feedback that every action promotes communication and distribution of its results and that this may be an alternative to measure the effectiveness of the actions described here in attracting customers. Thus, it was noticed that there is influence the actions of marketing communication and distribution of the acquisition customers of hotels in Santa Catarina in low and high season / O mercado de serviços turísticos no Brasil e, mais especificamente, em Santa Catarina tem crescido de forma expressiva. Estar alinhado a esse crescimento e ofertar serviços de qualidade deveria ser pressuposto básico para qualquer equipamento turístico. Dentro desse contexto, os meios de hospedagem configuram-se como o principal equipamento da atividade turística. Com o aumento da demanda, a importância das modalidades de captação de clientes que os meios de hospedagem adotam tende a aumentar em freqüência e em formas. A partir disso, o objetivo geral desta dissertação é analisar a influência da comunicação de marketing e da distribuição na captação de clientes em meios de hospedagem de Santa Catarina em baixa e alta temporada. O estudo foi dividido em duas etapas de pesquisa. A primeira foi de caráter exploratório, qualitativa, utilizando-se de entrevista em profundidade para coleta de dados. A amostra foi composta por 13 meios de hospedagem de diferentes segmentos turísticos e classificações. Os dados foram gravados digitalmente e transcritos para análise. A segunda etapa foi realizada após a pesquisa exploratória. Foi de caráter descritivo, quantitativa. O instrumento utilizado para coleta de dados foi um questionário estruturado disponibilizado online durante 30 dias no link:http://hotelariasc.questionpro.com. Emails de convite foram enviados a cada 10 dias para todos os meios de hospedagem vinculados à ABIH-SC, o retorno de respostas foi de 29,7%, totalizando 52 meios de hospedagem dos 180 possíveis. Os principais resultados indicam que a comunicação deve estar diretamente ligada com ações de distribuição para que a captação se torne mais efetiva. Verificou-se que a principal ação de comunicação de marketing para captação de clientes é a propaganda, seguida pela promoção de vendas, participação em eventos do trade e captação e execução de eventos. Com relação à distribuição, verificou-se que os canais diretos são os mais utilizados nos meios de hospedagem da amostra. Além disso, a utilização de intermediários tem sido uma boa alternativa para o aumento da captação de clientes. Agência e operadoras constituem-se como fortes parceiras dos meios de hospedagem quando o objetivo é a captação de clientes. Verificou-se ainda a importância da internet, tanto para ações de captação como para ações de distribuição, já que o site hoteleiro e outras formas de utilização da internet possibilitam atualmente a comercialização do serviço hoteleiro. Verificou-se neste estudo que os gestores dos meios de hospedagem pouco conhecem do retorno quantitativo que cada ação de comunicação e distribuição promove nos seus resultados e que esta pode ser uma alternativa para mensurar a efetividade das ações aqui descritas na captação de clientes. Desse modo, percebeu-se que existe influência das ações de comunicação de marketing e de distribuição na captação de clientes dos meios de hospedagem de Santa Catarina em baixa e alta temporada

Diplomová práce se zaměřuje na analýzu současné marketingové strategie společnosti Erasmus Life Lisboa. Specifikuje faktory jak vnitřního tak vnějšího okolí, které ji nejvíce ovlivňují. Na základě výsledků těchto analýz navrhuje změny v uplatnění marketingových přístupů

The thesis is focused on the Prachatice area. In the framework thesis was realized field research, determined profile visitor, created product package Criss-cross the Prachatice Area (specializes in cycling tourism, discovering nature, towns, ancient, historical and cultural monuments) and designed new tourism offer.

Despite the fact that Internal Marketing (IM) has emerged to capture the interest of academic researchers and management practitioners, there is a surprising absence of empirical study investigating how IM is experienced in the world of practice. This constitutes an impediment to bridging the gap in the holistic understanding of the IM concept. The big question that remains is how to articulate precisely those activities that can be taken to constitute the structure of IM and those that do not. This study aims to bridge this gap by exploring whether the experiences of managers who are implementing IM in their organisations could provide clarity as to the meaning and the constituents structure of IM. This study first undertakes scrutiny of the extant IM literature in an attempt to clarify the multiplicity of terms often associated with IM. The meaning and the constituents structure of IM was investigated via an in-depth qualitative study guided by the principles of phenomenology. This qualitative study is based around open-ended interviews with participants sampled from the UK private and public sector firms. Data was collected and analysed in line with Giorgi’s descriptive phenomenological research praxis. The phenomenological findings indicate nine overlapping elements, namely, internal communication, employee training, reward, empowerment, employee motivation, interdepartmental co-ordination, understanding the organisation, commitment, and top management support that emerged to constitute the experiential structure of IM. Drawing upon these elements, the study offers a conceptual framework of the IM structure. Systematic analytical steps were utilised to ensure the validity of findings.