Universiẗat, Diss., 2002 u.d.T.: Gerig, Gunnar: IPOs aus der Corporate-Governance-Perspektive--Heidelberg.

Diss. Nr. 3208 Wirtschaftswiss. St. Gallen, 2006. / Literaturverz.

Thesis (Ph. D.)--University of Zurich, 1996/97. / Includes bibliographical references (p. 115-121).

Diss. Wirtschaftswiss. St. Gallen, 1999 ; Nr. 2308. / Literaturverz.

Universiẗat, Diss., 2006--Witten, Herdecke.

Universiẗat, Diss., 2004--Augsburg. / Literaturverz.

In dieser Forschungsarbeit werden die Auswirkungen von Exklusivität auf den Videospielmarkt genauer erforscht. Die Grundlage für die Analyse, bilden bereits existierende empirische Befunde sowie Berichte über aktuelle Entwicklungen in der Videospielindustrie. Die Gegenüberstellung der Vor- und Nachteile von Exklusivität dient der letztendlichen Einschätzung über die Nützlichkeit dieser Marktstrategie im aktuellen Markt sowie einer Debatte über die Einschränkung von Exklusivität. Die Befunde der Arbeit zeigen, dass vor allem Plattformbetreiber von Exklusivität profitieren. Für die Konsumenten entstehen hingegen hohe Adoptionskosten und auch Entwickler von Videospielen werden neben finanziellen Vorteilen mit negativen Langzeitfolgen durch Exklusivverträge konfrontiert. Es wird zudem ersichtlich, dass eine Reduzierung von Exklusivität Vorteile für die Industrie in Form von gesteigerter Nutzerzufriedenheit bringen kann. Dies würde jedoch auch in neuen marktstrategischen Hürden für Plattformen resultieren. / This paper explores the consequences of exclusivity on the video game industry. The analysis is based on existing empirical evidence and reports about current developments in the video game industry. The comparison of the advantages and disadvantages of exclusivity will help formulate a conclusion about the adequacy of this strategy in the current market and a debate about the restriction of exclusivity. The findings of this paper show that exclusivity is especially beneficial to platform operators, while on the other hand consumers face high adoption costs. Also, game developers face long-term consequences through exclusivity despite the financial advantages. Furthermore it becomes clear that a reduction of exclusivity can bring benefits to the industry through higher user satisfaction. This however would result in new strategic obstacles for platforms.

What do marketing scholars need to know about markets? The quote above places markets at the heart of marketing theory. Yet many commentators have lamented the scant attention paid to markets in marketing and argued for the need to better understand this central facet of the subject (Araujo et al., 2008; Vargo, 2007; Venkatesh et al., 2006). We share this view and outline issues and research opportunities against the backdrop of recent contributions proposing a practice approach to markets (Araujo et al., 2010; Kjellberg and Helgesson, 2007; Storbacka and Nenonen, 2011; Vargo and Lusch, 2011). A central tenet in this tradition is the idea that working markets are always in the making; that they are the continuous results of market practices. Paraphrasing Vargo and Lusch (2004): markets are not, they become. In this process of becoming, markets take on multiple forms as a result of practical efforts by many different actors to shape economic exchanges, establish rules for their performance, and represent such exchanges as markets. The observation that economic theories (including marketing) contribute to shape markets by influencing these practical efforts (Callon, 1998) introduces a complication in our study of markets and presents a reflexive challenge for marketers studying the shaping of markets.

Originally presented as the author's thesis (Ph.D. - Goethe-University, Frankfurt am Main) titled "Pricing in (in)complete markets : structural analysis and applications," May 2003. / Includes bibliographical references (p. [105]-107) and index.

Humboldt-Univ., Diss.--Berlin, 2007.