Zugl.: Bremen, Univ., Diss., 2007

Univ., Diss.--St. Gallen, 2002.

Thesis (M. S.)--Architecture, Georgia Institute of Technology, 2008. / Committee Chair: Lars Spuybroek; Committee Member: Franca Trubiano; Committee Member: Tristan Al Haddad.

Bachelor-Arbeit Univ. St. Gallen, 2008.

Este trabalho tem como objetivo apresentar um Modelo de Escritório de Gerenciamento de Projetos, que viabilize o atendimento diferenciado a clientes. Tendo em vista a expansão e a globalização do mercado associada à crescente competitividade das empresas buscando atender os clientes, cada vez mais exigentes na qualidade dos produtos somados a seus interesses individualizados, surgiu a necessidade de adequar a produção para a personalização do consumidor. Essa modelagem foi estruturada a partir de um Estudo de Caso mediante uma pesquisa exploratória e buscou como fonte de referência a Bematech Soluções em Automação Comercial, empresa de grande porte do segmente eletroeletrônico, que se apresentou apropriada para o estudo face ao seu estágio de crescimento e à intenção de ampliar sua presença no mercado. Atualmente suas atividades comerciais estão voltadas para o atendimento de pequenas e médias empresas varejistas, mediante uma rede de revendas distribuídas regionalmente. Este procedimento, que é eficiente para o segmento, é um limitador para a ampliação de mercado desejado pela empresa. Em planejamentos realizados pela empresa definiu-se ampliar o espectro de clientes, buscando atender os grandes varejos com o oferecimento de soluções customizadas, a partir de uma linha produzida em massa. Esta pesquisa, portanto, apresenta como estruturar uma nova Unidade de Negócios fundamentada nos conhecimentos sobre um Escritório de Gerenciamento de Projetos, como elemento de proporcionar a Customização de Soluções para atendimento exclusivo a cada cliente. / This work has objective a Model Project Management Office that makes possible the differential attendance to customers. In view of the expansion and globalization of the market, associated to the competitive of the companies seeking to attend the customers, more and more demanding at the qualities of products added to their individualized interests, came up the necessity to fit the production for the consumers personalization. This modeling was structured from a Case Study by an exploratory research and attempted source the Bematech Solution in Commercial Automation, enterprise of great importance at the hardware segments, that presented itself proper for study, according to its period of growth and the purpose to extend its presence in the market. Today, its commercial activities are turned toward the attendance of small and average retail companies, through a net of resale distribution regionally. This procedure, that is efficient for the segment, limits the magnifying of the market required by the company. In planning carried out by the company, it was defined the specter of consumers, trying to attend the great retails with the proposing of customized solutions, from a mass producing line of products. This research, therefore, presents how to frame a new Business Unit based on the knowledge on an office of Project Management Office (PMO), as element to provide the Customization of Solutions for each customers exclusive attendance.

No description available.

No description available.

Current housing trends point to an increasing interest from homebuyers to demand houses that reflect their personal and unique styles, and which are individually configured according to these needs (NAHB, 2004). These homebuyers in turn are unwilling to settle for standard models that sacrifice what they really want in a home. At the same time this creates pressure on builders who are reluctant to sacrifice production efficiencies by deviating from standard models. Such customization desired by demanding customers can disrupt the entire estimating, production, delivery and management process, making it even more difficult to manage homebuilding efficiently and effectively. The question faced by homebuilders in this conditions is, how to manage this trade-off and deliver exactly what homebuyers want, at reasonable prices and lead times with minimal disruptions in efficiencies. Mass Customization (MC) is an emerging production paradigm that seeks to manage the trade-offs between product variety and mass efficiency, while fulfilling individual customer requirements. The general purpose of this research is to improve the effectiveness and efficiency of housing production through the implementation of mass customization strategies. More specifically, this research focuses on the study of the production system through the application of lean production principles, as an approach to enable mass customization. This study first characterizes how much product choice is currently being offered by U.S. homebuilders and what is the impact of customization on production efficiency; and then focuses on the evaluation of the relationships between mass customization and lean production principles. Results revealed that homebuilders offering increased product choice are likely to suffer poorer labor productivity, greater inventory, higher production costs, more quality issues, less satisfied homebuyers, and lower space efficiency. In general, operational performance deteriorated with an increase in product choice. Therefore, industrialized housing manufacturers have not reached the ideal of mass customization and are paying a price for offering more choices to their customers. Homebuilders could mitigate these challenges by using lean concepts. In general, case studies showed that product choice does not necessarily make the implementation of lean concepts more difficult. Some lean concepts, like workload balancing and standardizing tasks, clearly facilitated the handling of product choice. Other lean concepts, like creating a continuous process flow, can be made to work well, even with increased choice. Case study results suggested that good concepts for lean (e.g., efficient continuous flow, effective pull system, workload leveling, defect-free processes, standard tasks, good visual controls, and reliable technology) were also good concepts for (or easily accommodated) handling a range of product choice.

Techn. Univ., Diss.--München, 2006.

Purpose: This study aims to test which values from the mass customization process that affect the willingness to pay for products in the consumer electronics industry. Method: We have used a quantitative method with a deductive approach. The study is based on the confirmatory factor analysis (CFA) performed on the test and survey which was inspired by the CPVT model. Primary data has been manually gathered from the survey via Google Forms and later analyzed in EXCEL, SPSS as well as AMOS. The timeperiod for the survey lasted between 2020-11-01 to 2020-12-01. The final sample amounted to 145 observations. Conclusion: This study found that creative achievement value (which refers to the customers pride of authorship and is directly connected to the codesign process in the product configurator), had an effect on the perceived satisfaction (the enjoyment which comes from the mass customization process) which in turn effected their willingness to pay (an increase or decrease in incitement to pay for a product after going through the mass customization process). There was a strong positive covariance (correlation between the variable groups) between the factor for satisfaction and the factor for willingness to pay in the factor correlation matrix. / Syfte: Denna studie avser sig testa vilka värden från kundanpassningsprocessen som påverkar betalningsviljan för produkter inom hemelektronikbranschen. Metod: Vi har använt oss av en kvantitativ metod med en deduktiv ansats. Studien baserar sig kring en konfirmativ faktoranalys (CFA) som gjordes på det test och enkät som inspirerats av CPVT modellen. Primärdata har manuellt samlats in från enkäten via Google Forms och analyserats i EXCEL, SPSS samt i AMOS. Tidsperioden för undersökningen varade mellan den 2020-11-01 och 2020-12-01. Det slutliga urvalet uppgick till 145 observationer. Slutsatser: Studien fann att kreativt prestationsvärde (vilket syftar till kundens upplevda stolthet vid vetskapen av att ha skapat något och är direkt kopplat till designprocessen i produktkonfiguratorn) påverkade kundens upplevda tillfredsställelse (den belåtenhet som kommer från kundanpassningsprocessen) som i sin tur påverkade kundens betalningsvilja (en ökning eller minskning av incitamentet till att betala ett högre pris för produkten efter att ha gått igenom kundanpassningsprocessen). Det fanns en starkt positiv kovarians (korrelationen mellan variabelgrupperna) mellan tillfredsställelse och betalningsvilja i väg-diagrammet samt en godtycklig korrelation mellan faktorn för tillfredsställelse och faktorn för betalningsvilja i faktor-korrelationsmatrisen.