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The development of the tabloid press has stirred heated debate among media scholars. Critics have argued against the relevance of tabloids in society, often framing them as the ‘journalistic other’ deserving no place in ‘serious’ journalism. Much of this criticism, however, has not been based on a close interrogation of the phenomenon, or an examination of the reasons for their popularity amongst readers. It is against this background that this study investigates the reasons behind the popularity of the Zimbabwean state-controlled tabloid newspaper uMthunywa, among its Bulawayo readers. In particular, it explores the meanings obtained from the content of the paper and the relevance of this content to the readers’ everyday lives. In undertaking this investigation, the study draws primarily on qualitative research methods, particularly qualitative content analysis and in-depth interviews (both group and individual). As the study demonstrates, these methods uncover the complex manner in which Bulawayo readers are attracted to uMthunywa and how they appropriate its textual meanings to their lived realities. The study establishes that despite uMthunywa being state-controlled, it offers space through which the conventional ways of presenting reality are challenged, and the importance of the newspaper being written in isiNdebele. As the study indicates, the popularity of the newspaper is largely dependent on its excessive formulaic and sensational stories, which cover issues experienced by its readers in their lived circumstances. The study thus argues that the newspaper constitutes an alternative mediated public sphere that finds space in the deeper social conditions that have alienated the people of Bulawayo from the macropolitical life of the nation and the ‘power bloc’.

To provide structure to cyber awareness and educational initiatives in South Africa, Kortjan and Von Solms (2014) developed a five-layer cyber-security awareness and education framework. The purpose of the dissertation is to determine how the framework layers can be refined through the integration of communication theory, with the intention to contribute towards the practical implications of the framework. The study is approached qualitatively and uses a case study for argumentation to illustrate how the existing framework can be further developed. Drawing on several comprehensive campaign planning models, the dissertation illustrates that not all important campaign planning elements are currently included in the existing framework. Proposed changes in the preparation layer include incorporating a situational and target audience analysis, determining resources allocated for the campaign, and formulating a communication strategy. Proposed changes in the delivery layer of the framework are concerned with the implementation, monitoring and adjustment, as well as reporting of campaign successes and challenges. The dissertation builds on, and adds to, the growing literature on the development of campaigns for cyber-security awareness and education aimed at children.

Cultural and educational functions of public service broadcasting come at a fortuitous time, as the changing environment of broadcasting is on various agendas. At the heart of this is the question of the present and future status of public service broadcasting. Major changes have taken place in the political economy of the media and the world economy at large, technological advancement has resulted in privatization and commercialization of the media. In most societies where these changes have taken place, public service broadcasting has been threatened by the rapid rise of commercial institutions, resulting in stiff competition for audiences. This study will examine the extent to which the adoption of the Commercialization Act (No 26) of 2001 in Zimbabwe has affected Radio Zimbabwe’s role as a public broadcaster. The study is based on the hypothesis that with the adoption of the Commercialization Act, Radio Zimbabwe is no longer playing its public service role effectively. The current nature of programming at Radio Zimbabwe as the research hopes to show will highlight tremendous changes towards a commercial logic. The study uses a combination of document analysis, secondary literature and qualitative interviews.

Thesis (Ph.D. (Media Studies)) -- University of Limpopo, 2019 / This study focuses on the impact of social media towards conserving African languages, particularly Sepedi, Tshivenda and Xitsonga. Social media are given attention to explore their impact in conserving African languages amongst youth. Youth is a suitable group to focus on as they are the future and are thus expected to carry their African languages and pass them on to succeeding generations. This exercise should be done to ensure that African languages should not face extinction in the future. Generally, youth are constant users of social media platforms, hence it is cardinal to investigate their language-usage patterns on social media platforms. The majority of the African youth in South Africa use either one or more of the nine (9) indigenous African languages that are official, namely, isiNdebele, isiXhosa, isiZulu, Sepedi, Sesotho, Setswana, siSwati, Tshivenda, and Xitsonga. Therefore, one would expect speakers of these indigenous African languages to effectively use them on social media, particularly, Facebook, Twitter, and WhatsApp. African language heritage is undoubtedly a valuable resource, however, it needs state resources to develop it further and establish it as a core economic driver on various media platforms. The study employs exploratory and descriptive designs. These designs are appropriate for this study because it permits data to be collected through observations, focus group interviews and questionnaires. Focus group interviews, observations, and questionnaires were used to collect data. Focus group is a data-collection tool for understanding people’s behaviour and attitudes. The researcher moderated three focus groups. One hundred (100) questionnaires were distributed to the participants in this study. These tools are apt for the data-collection process in this study because they assist to discover factors that influence opinions, attitudes, and behaviours. Social media have great potential to conserve the African languages but the speakers of these languages should play a cardinal role in this process. Majority of the youth do not prefer to use the African languages on social media. Conversations on both Facebook and Twitter are dominated by English as youth prefer it ahead of Sepedi, Tshivenda, and Xitsonga. In contrast, youth prefer to use the African languages on WhatsApp because they know their contacts. However, code-switching is used a lot by youth on social media. Despite the fact that Sepedi, Tshivenda, and Xitsonga are not mostly used on Facebook and Twitter they remain relevant and useful amongst their speakers on a daily basis. Nevertheless, there is a need to develop the African languages based social media sites to stimulate their usage on these platforms. Additionally, these languages should be developed to fit the needs of social media. / National Institute for the Humanities and Social Sciences (NIHSS)

The following rhetorical criticism is an investigation of two public service announcements released by the Council on American-Islamic Relations. Utilizing a composite method derived from Osborn (1994), Brummett (1991) and Burke (1945), this study investigates what it means when to say how others ought to act and why they ought to act that way. This investigation demonstrates how the manipulations of identities, ideologies, and action are the elements used to motivate people to act in affirmation of an identity. Moreover, it demonstrates why the motivated social actions serve as foundations for constructing our social reality. Ultimately, it discovers and clarifies a grammar of edification, how that grammar allows for efficient quotidian management, and, thus, why it serves as a tool for managing everyday meaning in our social world.

A research report submitted to the Faculty of Engineering and the Built Environment, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Architecture (Prof), 2016 / ‘Africa United in Cultural Diversity’ is what is written in bold on a musical event poster outside Home Affairs, during the 2015 xenophobic riots in Johannesburg. In smaller writing it says ‘Opening the doors of learning and culture from Cape to Cairo ’.This thesis is an exploration of how music can act as a universal medium of engagement in an urban space, where interactions between an African diasporic and the local communities can occur. The thesis discusses the relationship between inclusiveness and civic life through Sociologist Ray Oldenburg’s hypothesis of The Third Place (A place between home and work that is critical to the cohesion of diverse society). I also look at ethnomusicologist Ruth Stone`s work on the development of cultural music traits in Central and Southern Africa. Additional I speak to famed composers and performer of traditional Southern African music Dizu Plaatjies. What emerges from this research is a unifying musical pattern (Keita`s Asymmetric Timeline) that mirrors the qualities of The Third Place in its engagement with the inhabitants of the city and sense of the familiar amongst the general public. My building design process then demonstrates that through the use of these two, a spatial and networked experience of African culture can be created in the city. Informing a place where a dialogue of understanding between an African diasporic and the local communities can begin to occur. This place provides an exciting opportunity for designing the way that production and engagement of vernacular music is used as unifying source in shaping The Third Place as a musical performance venue. / MT2016

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