Thesis (Ph. D.)--University of Wisconsin--Madison, 2000. / Includes bibliographical references (p. 262-297).

No description available.

Project (M.A.) - Simon Fraser University, 2006. / Theses (Liberal Studies Program) / Simon Fraser University.

The investigation to the appropriate mass media for the micro-enterprises (informal sector) is in line with the principle of economic development for post-apartheid South Africa envisaged by the Reconstruction and Development Programme. In many countries, such as Latin America, Japan, United States of America, small business sector is the backbone of the economy, providing jobs and means for large companies to out-source tasks. This also applies to South Africa, the micro-enterprise in this country ''fulfils a social and economic function which neither state owned corporations nor the foreign transnational corporations, can perform. Due to their knowledge of the clientele they are able to determine more precisely the real and basic needs of the society and thereby render people-oriented, as against a purely commercial service" (Mersham and Skinner 1992 :33). However, lack of access to appropriate, relevant and understandable information and advice is one of the most critical aspect which hinders development of small enterprises, particularly, micro-enterprises and survivalist and small start-up enterprises. Due to the past discrimination and lack of opportunities this problem is most serve among black entrepreneurs who are participating in this sector. In addition, the central problem that has an impact in the process of reaching the micro-enterprises is the fact that the nature of communication systems and their relevance for the micro-enterprise activities, seem to have more over-emphasis on the print media. Subsequently, over-emphasis on the print media concentrate efforts on more easily and receptive individuals and communities, ignoring the micro-enterprises that require the service, since the majority of the micro-enterprises are comprised of people who have been disadvantaged by an incomplete education. It becomes therefore, essential to investigate how micro-enterprises consume mass media and the central role it plays so that an appropriate mass medium to reach this sector could be identified. Since my perception is that there is no assurance that the formulated policies and strategies by the Department of Trade and Industry become known to the intended beneficiaries . Most importantly, the approach taken in this study, is the one which tries to understand the role of the mass media in national development but which is more specific to the micro-enterprises. The media are seen as educators or teachers of the micro-enterprises. The ideal is that mass media can be used to teach people skills of different kinds and, under some conditions, to influence the attitudes and behaviour of the micro-enterprises. / Thesis (M.A.)-University of Natal, Durban, 1995.

A Critical Theoretical perspective is used to analyse the underlying logic of globalization (flexible capital accumulation) as problematic for social policy and programs. Conflicts between economic accumulation and political legitimation emerged as contradictory stagflation leading to delinking the gold standard and abandonment of the Keynesian consensus and Bretton Woods system. The Macdonald Royal Commission on Economic Union and Development Prospects for Canada abandoned its claim to public enlightenment and social consensus in validating free trade. The economic constitution of free trade limits social rights and future political intervention into the economic sphere. The social orientation to emancipation and well-being are restrained to utilitarian discourse. Critical Theory of the Frankfurt School is compared with positivism and interpretivism within an analytic frame of ontology, epistemology and methodology. The historical background of the Frankfurt School is discussed with contributions by Adorno, Foucault, Freud, Habermas, Honneth, Horkheimer, and Marcuse. A meta-theoretical framework is developed for use in social work theory and practice. Jiirgen Habermas' Theory of Social Action is analysed within the frame as arguing the good life in the public sphere. Habermas' interpretation of the crisis of the welfare state as the colonization of the lifeworld by strategic communication is applied to the recent free trade and social policy debate. Universal pragmatics and the criteria of universal validity claims is developed. A communication assessment method is developed from Habermas' universal validity claims criteria and theory of communicative action. The typological criteria is used to measure public consensus on The Globe and Mail Newspaper coverage of Canadian public sphere discourse on free trade and social policy from 1980 to 1995. A multi-stage sample of textual arguments is deconstructed and analysed within an "ideal speech situation" of the hermeneutic-dialectical computer program ATLAS/ti. Qualitative analysis and statistical measures of Chi-Square Analysis and Dendrograms are adapted to the validity claim criteria to describe the results. Methodological results are tentative, and presented as an exploration of theory applied to method which is useful for social work theory and practice. The importance of the Habermasian revision of Critical Theory to social work theory and practice is discussed.

Zugl.: Erlangen, Nürnberg, Univ., Habil.-Schr.

A Critical Theoretical perspective is used to analyse the underlying logic of globalization (flexible capital accumulation) as problematic for social policy and programs. Conflicts between economic accumulation and political legitimation emerged as contradictory stagflation leading to delinking the gold standard and abandonment of the Keynesian consensus and Bretton Woods system. The Macdonald Royal Commission on Economic Union and Development Prospects for Canada abandoned its claim to public enlightenment and social consensus in validating free trade. The economic constitution of free trade limits social rights and future political intervention into the economic sphere. The social orientation to emancipation and well-being are restrained to utilitarian discourse. Critical Theory of the Frankfurt School is compared with positivism and interpretivism within an analytic frame of ontology, epistemology and methodology. The historical background of the Frankfurt School is discussed with contributions by Adorno, Foucault, Freud, Habermas, Honneth, Horkheimer, and Marcuse. A meta-theoretical framework is developed for use in social work theory and practice. Jiirgen Habermas' Theory of Social Action is analysed within the frame as arguing the good life in the public sphere. Habermas' interpretation of the crisis of the welfare state as the colonization of the lifeworld by strategic communication is applied to the recent free trade and social policy debate. Universal pragmatics and the criteria of universal validity claims is developed. A communication assessment method is developed from Habermas' universal validity claims criteria and theory of communicative action. The typological criteria is used to measure public consensus on The Globe and Mail Newspaper coverage of Canadian public sphere discourse on free trade and social policy from 1980 to 1995. A multi-stage sample of textual arguments is deconstructed and analysed within an "ideal speech situation" of the hermeneutic-dialectical computer program ATLAS/ti. Qualitative analysis and statistical measures of Chi-Square Analysis and Dendrograms are adapted to the validity claim criteria to describe the results. Methodological results are tentative, and presented as an exploration of theory applied to method which is useful for social work theory and practice. The importance of the Habermasian revision of Critical Theory to social work theory and practice is discussed. / Arts, Faculty of / Social Work, School of / Graduate

This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States.

Crisis communication has emerged as a specialised study field for public relations scholars and practitioners in the past 17 years. It is suggested that several gaps in current crisis communication literature exist. A notable focus has been given to the planning, prevention and recovery stages with lesser attention placed on the crisis response stage. A comprehensive conceptual framework to guide communication decision-makers during this critical period has not yet been developed. In addition, crisis communication studies appear to be predominantly Western based. This qualitative study attempts to address these gaps. The focus is on the crisis response stage, with particular emphasis on communication with the journalists who work for media organisations. It is acknowledged that the success of a crisis management effort is profoundly affected by what an organisation says and does during a crisis - termed the crisis response (Benoit 1997; Coombs 2004). Literature and data drawn from South African case studies is translated into a conceptual framework which acknowledges the importance of context, flexibility and constant feedback/monitoring of the environment on crisis communications. The findings of this qualitative study are in line with the current post-modern organisational values that are increasingly emphasised in national and international literature. The study especially makes a unique contribution by applying these values to a conceptual model of communication between the organisation and the media during times of crisis. The model is designed to assist an organisation to protect its image during a crisis in the following ways: * Convince the media that there is no crisis (in the case of unfounded rumours); * Encourage them to view the crisis in a less negative light by acknowledging the organisation's interpretation of events. * Influence the media to see the organisation more positively through the effective management of the crisis. / Communication Science / D. Litt. et Phil. (Communication)

For organisations to survive in an ever-changing milieu, as evident from the current business environment, sufficient crisis communication and management practices need to be in place to ensure organisational survival. Despite the latter, organisational crises are often inefficiently managed which could be ascribed to the lack of managing crises strategically (Kash & Darling 1998:180). This study explores the lack of strategic crisis communication processes within the financial industry specifically, to ensure effective crisis communication with the media as stakeholder group, through the proposition of an integrated crisis communication framework, which focuses on: · Combining integrated communication (IC) literature with Grunig’s theory of communication excellence to build sustainable media relationships through two-way communication; and · Implementing a crisis communication process that has proactive, reactive and post-evaluative crisis communication stages, thereby moving away from crisis communication as a predominant reactive function. / Communication Sciences / M.A. (Communication)