Global ETD Search

1	Kommunikation, organisation och varumärke : En studie av tre bilföretag verksamma på den svenska marknaden / Communication, organization and brand : A study about three car companies operating on the Swedish market Barkman, Fredrik, Lissjanis, Peter January 2010 (has links) Denna studie tar sitt ursprung i de senaste årens ekonomiska oroligheter där framförallt bilbranschen upplevt stora förändringar. Till följd av den faktiska globalisering som sker och en ökad konkurrens, inte minst på den svenska marknaden som denna studie avser, har förutsättningarna förändrats radikalt och nya sätt att kommunicera med kunderna har tillkommit. Marknadsmixen är inte längre lika betydande och kompletteras allt mer med relationsskapande aktiviteter, det vill säga relationen mellan kund och varumärke. Flertalet separata teorier finns tillgängliga vad gäller organisatoriska aspekter respektive implementering av varumärkesstrategi. Vad vi sökt svar på är hur organisatoriska aspekter påverkat implementering av tre svenska bilföretags varumärkesstrategier.Det centrala syftet med denna studie är att kartlägga hur tre bilföretag på den svenska marknaden har arbetat med implementering av dess varumärkesstrategier. Detta har gjorts genom intervjuer med Saab Automobile, Toyota Sweden och Mazda Sverige vilka representerats av respektive företags marknadschefer.Studien har bland annat visat att de tre bilföretagen arbetar utifrån olika fokus vad gäller sin varumärkesstrategi, i vissa fall fokuseras varumärket som sådant och ibland företagets produkter. En förutsättning för att kommunicera detta på ett trovärdigt sätt är dock att personalen på respektive företaget kan identifiera sig med varumärket och därigenom kommunicera detta till sin omvärld. intern kommunikation mazda organisation positionering relation saab automobile toyota externa leverantörer internmarknadsföring varumärke varumärkesidentitet varumärkesstrategi Social Sciences Samhällsvetenskap
2	Technický demonstrátor čtyřdobého zážehového nepřeplňovaného motoru / Technology demonstrator of a four-stroke naturally aspirated spark-ignition engine Chovanec, Stanislav January 2018 (has links) Master’s thesis deals with design of single cylinder engine which is technology demonstrator of four cylinder naturally aspirated spark ignition engine Mazda Skyactiv-G. Outset of this thesis deals with construction of modern naturally aspirated engines and with comparison of their parameters. Computational part consists of forces in crank mechanism. These calculations are later used in FEM analysis of connecting rod.
3	Autosalon s autoservisem Mazda / Mazda showroom and service Došek, Samuel January 2019 (has links) This diploma thesis describes the design of showroom and car service of Mazda brand in Trencin. It is a detached building on a flat terrain. The car showroom and car service have two above-ground floors and one underground floor. On the first underground floor there is an underground garage designed for new cars for sale. On the first floor there is a car showroom with a customer base and a car service with facilities for car service staff. On the second floor there are offices with facilities for staff. The building is designed from a reinforced concrete structure and porous concrete blocks. The ceilings are monolithic reinforced concrete and the roof is designed as flat with trusses and reinforced concrete slab. The work includes project documentation for the construction.
4	Real-time measurement of on-road fine particulate matter in Atlanta Papier, Mark Elliot 01 April 2008 (has links) Particulate matter is increasingly linked to health effects not only for what was previously thought to be just a respiratory problem, but also for the cardiovascular system. Literature not only supports that high particulate matter over long periods of time is correlated to morbidity and mortality due to both cardiovascular and respiratory means, but that high levels of particulate matter, even in short bursts of high concentrations, may be the triggering mechanism for the onset of such problems. Due to automobiles being a prime source of particulate matter, roadway concentrations are often higher than those measured at off-road measurement sites run by various parts of the United States Government. Furthermore, the government run sites are averaged over timescales at a minimum of an hour and at a maximum of a running three-day twenty-four hour length. These are both so long that mesoscale information about the particulate matter, such as short duration high intensity bursts, would be completely removed from the dataset. This study utilizes a real-time portable instrumentation package, which can effectively measure particulate matter concentrations on the roadways of metro Atlanta. Measurements are taken both inside the cabin of a vehicle, which does have an in-cabin filtration system, and on a bicycle ridden along the streets without any form of filtration. These instruments, specifically calibrated handheld particle counters, did indeed find some spikes of particulates above the government s one-hour averages inside the cabin of a vehicle. Arguably more importantly, while riding a bicycle these handheld particle counters also found spikes of particulates approaching six times the amount monitored by the government sites, and several roadway averages that were higher than the off-road averages for the same time. On-road Off-road On road Hand held HHPC TEOM GA Georgia PM PM 10 PM 2.5 Aerosols Particulates Pollution Mazda Bike Bicycle EPA EPD Environmental Protection Division Off road Air--Pollution Particles--Measurement--Georgia--Atlanta Roads
5	Sací kanály Wankelova motoru / Intake Ports for the Wankel Engine Smělý, Jiří January 2017 (has links) This master’s thesis deals with design of intake port for turbocharged Mazda 13B-T engine with Wankel-type rotating piston motion aiming for possible modifications leading to increase of performance parameters. The main objective of this thesis is to propose appropriate modifications in order to achieve increased torque in widest possible engine speed range.

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