台灣近年來逐漸可以看到互動媒體整合設計的應用，然而此類服務仍屬於發展中的產業，顧客使用互動媒體整合設計產品的需求亦尚未明確。本研究以價值創造的角度，探討在顧客價值尚未明確的情況之下，互動媒體整合設計公司(1)創造何種價值，(2)如何創造價值，以及(3)廠商活動與廠商資源的關係。本研究發現，(1) 互動媒體整合設計公司能同時創造資訊功能、互動功能、情境塑造功能之「整合」價值，(2) 互動媒體整合設計公司以建造模組、經營社群網絡、視顧客為開發團隊的方式創造價值，(3) 互動媒體整合設計公司會應用自身廠商資源進行價值創造，每一次專案所進行的廠商活動，也會影響廠商獲取之資源。 / In recent years, the application of interactive design in Taiwan has boarden. Still, the customer value remains implicit, while consumer needs stays unclear. In this situation, this rescearch explains: (1) What value do interactive design companies create? (2) How do interactive design companies create value? (3) When creating value, what is the relationship between firm’s activity and firm’s resourses? The findings of this research demonstrate: (1) Interactive design companies create the intergrated value of information function, interactive function, and sensorial fuction. (2) Interactive design companies use methods in the process of value creation such as module building, network managing, and incorporate customers into develop team to achieve the consensus of customer value. (3) Interactive design companies utilize its’ recourses in the process of value creation, while the process of value creation also influence its’ recourses.