本研究以1997至2003年部分產業之台灣上市公司為研究對象，從廠商競爭優勢、公司治理制度及其他公司特性探討影響企業赴大陸投資決策之決定性因素，並分析台灣母公司投資後，兩岸三地母子公司貿易型態、價值鏈、公司內部治理特性與大陸子公司之財務績效之關聯性。 台灣企業赴大陸投資決定性因素之分析結果顯示，廠商之研發密度愈低、廣告投入密度愈高、外銷比率愈高、市場佔有率愈高、成本結構愈高、董事會規模愈小、獨立董事席次比重愈高、廠商成長機會愈低、屬集團企業之一員及為資訊電子產業之公司，赴大陸投資之意願較高。影響大陸投資績效之實證結果顯示，兩岸三地母子公司貿易型態決定是否在母公司帳上顯現大陸投資績效。研究期間赴大陸投資之非資訊電子業將資源投入研發設計活動者，其母公司研發密集度有助於提升企業之大陸投資績效。此外，董事會成員持股比率較高之公司，大陸投資績效較佳。當公司擁有愈多的可支配現金流量，席次控制權偏離盈餘分配權程度愈大、控股結構之複雜度(金字塔結構或交叉持股)愈高，則大陸投資績效愈差。 / Based on a sample of firms listed on Taiwan Securities Exchange over the period of 1997 to 2003, this thesis investigates the determinants of investing decision in China. The thesis further examines the factors that influence the financial performance of investment activities in China. The empirical results show that companies with lower R&D intensity, higher advertisement intensity, higher export ratio, higher market share, higher proportion of raw materials and labor in cost structure, smaller board size, higher independent director ratio, and lower growth opportunity are more likely to invest in China. The empirical findings also indicate that how offshore trading transactions are arranged determines the appearance of investing profits on the book of Taiwanese companies. Non-electron firms with more focus on R&D activities in Taiwan tend to have better financial performance if invest R&D activities in China. In addition, higher the share holdings of the board members, better the performance of the investment. Companies with lower free cash flow, pyramid and cross-holdings structures, higher deviation in control rights from cash flow rights, tend to have worse investment performance.

台灣近年來逐漸可以看到互動媒體整合設計的應用，然而此類服務仍屬於發展中的產業，顧客使用互動媒體整合設計產品的需求亦尚未明確。本研究以價值創造的角度，探討在顧客價值尚未明確的情況之下，互動媒體整合設計公司(1)創造何種價值，(2)如何創造價值，以及(3)廠商活動與廠商資源的關係。本研究發現，(1) 互動媒體整合設計公司能同時創造資訊功能、互動功能、情境塑造功能之「整合」價值，(2) 互動媒體整合設計公司以建造模組、經營社群網絡、視顧客為開發團隊的方式創造價值，(3) 互動媒體整合設計公司會應用自身廠商資源進行價值創造，每一次專案所進行的廠商活動，也會影響廠商獲取之資源。 / In recent years, the application of interactive design in Taiwan has boarden. Still, the customer value remains implicit, while consumer needs stays unclear. In this situation, this rescearch explains: (1) What value do interactive design companies create? (2) How do interactive design companies create value? (3) When creating value, what is the relationship between firm’s activity and firm’s resourses? The findings of this research demonstrate: (1) Interactive design companies create the intergrated value of information function, interactive function, and sensorial fuction. (2) Interactive design companies use methods in the process of value creation such as module building, network managing, and incorporate customers into develop team to achieve the consensus of customer value. (3) Interactive design companies utilize its’ recourses in the process of value creation, while the process of value creation also influence its’ recourses.