The aim of this paper is to analyze and problematize the content in the teaching media Känslan för ord through an integrative perspective. This is done by using two sets of questions based on two of the didactic questions what and how. How is the content of the Swedish subject constructed in Känslan för ord? and How is this content integrated in Känslan för ord? The used material consists of a fairly large amount of literature which provides different approaches, priorities, and methods about the Swedish subject. This literature forms the base for the model used to analyze the course books. The results are based on an analysis of the exercise culture (uppgiftskultur) in the two books and are extensive. All together the two books contain 866 exercises. The results point to several imperfections in order to become an integrative subject. There is a large play between text comprehension and the rest of the subject’s proficiencies: IT, sociolinguistics, argumentation and critical thinking are represented in a very small amount. A majority of the exercises are non-authentic and the contact with real life is missing. The merits in the teaching media are the text selection that mirrors a great deal of the classical literature as well as the modern literature. These texts often result in the students writing on their own. If the desire is to work with an integrative subject based on the course book Känslan för ord is as good as any. / Uppsatsen syfte är att analysera och problematisera läromedlet Känslan för ords innehåll utifrån ett integrationsperspektiv med hjälp av två frågeställningar, utarbetade efter två av de didaktiska frågorna, vad och hur. Hur konstrueras svenskämnets innehåll i Känslan för ord? samt Hur integreras detta innehåll i Känslan för ord? Materialet består av en relativt stor mängd litteratur där olika synsätt, prioriteringar och metoder kring svenskämnet läggs fram. Dessa bildar grunden för den analysmall som kursböckerna analyseras utifrån. Resultaten bygger på en analys av uppgiftskulturen i läroböckerna vilken är omfattande. Tillsammans innehåller de båda böckerna 866 frågor. Resultaten uppvisar flera allvarliga brister för att vara ett integrerat ämne. Det är ett stort glapp mellan textförståelse och övriga ämneskunskaper; IT-vana, språksociologi, argumentation och kritiskt tänkande finns nästan inte med alls. En stor majoritet av de frågor som ställs är icke-autentiska frågor där verklighetsanknytning saknas. Förtjänsterna i läromedlet är texturvalet som speglar en stor del av den klassiska och aktuella litteraturen liksom hur dessa ofta leder till att eleverna ska skriva på egen hand. Vill man arbeta med ett integrerat ämne utifrån en lärobok så är Känslan för ord så god som någon.

Diploma thesis "Media Image of AC Sparta Prague in Deník Sport after Daniel Křetínský's Czech News Center joined the Czech Media Market" deals with comparison of the media content of Deník Sport in selected periods. The selected area was chosen because of the company of Daniel Křetínský, who is currently also the owner of AC Sparta Prague, bought the publishing house of Deník Sport. In this thesis is used the media content analysis, which should confirm or disprove the hypothesis, that the content of Deník Sport was changed in 2014 for Sparta Prague. In the theoretical part of this thesis the development of the Czech media ownership after 1989 is described, also the topics of journalistic values and possible ethics problems like conflict of interests are stated. The results of the media analysis should be added in interviews with the Deník Sport's staffers.

The following thesis describes and analyses the representation of lung cancer in the Canadian print media. The thesis employs a theoretical framework comprised of Giddens’ theory of reflexivity and Goffman’s theory of framing, to understand the social dynamics of negotiation behind the disease’s portrayal in the media, in a late modern context. Late modernity was defined by institutional reflexivity and a focus on understanding and mitigating risk. The research was conducted through a content analysis and examined quantitative trends that contributed to a subsequent qualitative interpretation. The results show that the coverage of lung cancer decreased over time. The analysis shows a discourse of a biomedical institution that has unsuccessfully controlled the disease, a lack of patient advocacy, particularly among celebrities, and a continued conflation of smoking behaviour and lung cancer, all of which contributed to the decreasing coverage. The framing processes point to a society focused on understanding risk through studying the disease’s causes, as well as one concerned with legislative debate and behavioural prevention. The emergence of a frame focused on the patient’s lived experience might contribute to an improved representation of the disease.

Women have historically been the subject of stereotypes – especially criminalized women as they are constructed in the mass media. These stereotypes become particularly problematic when they are invoked in infotainment media – a genre that combines information and entertainment and presents itself as primarily factual. As such, ideological messages delivered through infotainment are also (re)presented as truthful and may be more likely to be taken up by an unquestioning audience. This research aimed to answer the following research question: How does infotainment portray women who commit serious violent crime? In order to answer this question, a qualitative content analysis was employed and “Deadly Women”, a televised infotainment series that narrates and re-enacts true crime stories of women who kill, was selected as a case study. The sample consisted of previously identified typologies: mothers who kill their children, women who kill their partners, adolescent girls who kill, and vigilantes who kill their abusers. Stemming from a critical feminist framework, the analysis revealed that Deadly Women relies on two primary trajectories to explain the violence committed by women and girls. While both trajectories emphasized gendered stereotypes that involved emotionality and mental health issues, they were nonetheless distinct. The first trajectory evoked narratives of the ‘emotionless’ and ‘psychopathic’ perpetrator; while the second trajectory characterized the offender as overly ‘emotional’ and ‘depressed’. These trajectories, along with their related variables, problematically (re)presented violent women and girls in simplistic and dualistic manners that served to obscure rather than to clarify the circumstances surrounding their crimes.

The theoretical part of this thesis focuses mainly on crisis communication and its goal is to pinpoint its instruments, principles and regularities. The theoretical part also defines the concept of crisis and offers an adequate guide on what action should management take in individual periods of crisis. Apart from crisis communication and crisis management, it also explains the regularities of media analysis, which is used as an information portfolio for the second, practical part. The result is an evaluation of crisis communication during the events of "babies switched at birth in the hospital of Třebíč" from the hospital's perspective, mostly based on aforementioned media analysis. Adequate recommendations are proposed, based on the results.

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La démocratisation des textes numérisés change aujourd’hui nos ambitions scientifiques. Lire les big data n’est plus un idéal auquel on aspire. Dès lors, l’interprétation des gros corpus devient un impératif et se pose en défi. Puisque les textes s’étalent naturellement dans le temps, les gros corpus prennent le plus souvent la forme des corpus chronologiques. Ceux-ci représentent ici un objet de connaissance ordonné qui approfondit notre compréhension des données sérielles et met en question la pertinence du recours à une statistique traditionnelle.Le Monde diplomatique est un mensuel sérieux et reconnu par les instances universitaires comme source de première main. En 2015, il comptait 37 éditions internationales en 20 langues. Journal français engagé à large diffusion internationale, il fait l’objet d’études universitaires nombreuses. Une analyse thématique documentée vise ici l’observation de l’évolution du discours sans complexe du mensuel dans un monde en reconstruction. Comment le MD gère-t-il l’évolution de son discours au lendemain de la chute du mur de Berlin et jusqu’à la fin de la guerre mondiale contre le terrorisme ? La fin du XXe siècle et le début du XXIe siècle est un laps de temps assez court et pourtant foisonnant.Au confluent de ce double intérêt pour les données sérielles chronologiques et l’analyse de l’évolution thématique du MD, une série textuelle chronologique regroupant plus de 5000 articles publiés entre 1990 et 2008 qui comptent plus de 11 millions d’occurrences est réduite à une maquette. Celle-ci devient un prêt-à-monter rapide qui nous assiste dans une lecture qui articule les niveaux descriptifs de la textualité pour aller au fond des moments de sens stabilisé, pour arriver au bout de la marche du temps et pour pratiquer une sémantique appropriée dans toute sa complexité. / Dealing with big data today is becoming a big challenge for scholars who are conducting corpus-based studies. As producing texts spreads normally over time, scholars are interfacing increasingly with chronological corpora. Studying time series deepens our understanding of chronological data and modifies our ideas about the appropriate statistical analysis. The Monde diplomatique is a monthly newspaper distributed worldwide. In 2015, it had 37 editions and was read in 20 languages. As a French international journal offering serious analysis on politics, economics, culture and current affairs, it is an area of interest for several university studies. We aim here to offer a documented analysis of the evolution of its discourse in the aftermath of the Fall of the Berlin Wall and till the end of the Global War on Terror (GWOT).To analyse big corpora that stretch out over time we need to adjust our practices in corpus semantics and statistical data analysis. That is what we propose by using a scale model of a chronological corpus initially composed of more than 5000 articles (ca 11 million text words). A new reduced and authentic model guarantees appropriate approach to different text levels to study meaning over time.

The aim of this thesis is to analyze the media image of libraries and librarians in the years 2007-2011. The first part describes the theoretical knowledge of marketing and promotional tools used in libraries, with a particular focus on media tools. The second part is followed by a practical part, which monitors the application of these tools and the results of their action with regard to the public. Theoretical knowledge based ideas Philip Kotler were supplemented with a practical knowledge gained from the media analysis of the years 2007-2011, whose data were obtained from the database Anopress. Mapping the current marketing situation in the media library for a chance to innovate their marketing practices and to attract to the library and more satisfied users.

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No description available.