No / This paper develops an argument about transformations in the experience of the urban as a consequence of the rise in, so called, augmented public space. Contemporary media spaces of which media architecture now plays center stage. The argument is this: that through artistic and creative interventions that deploy these technologies and the spaces that they are embedded within can have a direct impact on issues such as the mediation of place and locality and consolidates the central role of the body as a frame in contemporary media spaces. The intention is to map the potential of a media architectural body.

Investigating how a media literacy education intervention tool affects women’s self-objectification, self-esteem, and body satisfaction was the first purpose of the study. Secondly, participants’ perceptions of media literacy education interventions and of media imagery were explored. Objectification theory was used as a framework for understanding media imagery effects. One hundred and eighty three participants completed the online study. Participants were mainly recruited from the undergraduate Psychology participant pool at the University of Saskatchewan. The control group (n = 99) viewed a compilation of magazine advertisements and completed measures of self-objectification (i.e., the Self-Objectification Questionnaire), self-esteem (i.e., the Rosenberg Self-Esteem Scale), body satisfaction (i.e., the Body Image States Scale), and media attitudes (i.e., the Media Attitudes Questionnaire). The intervention group (n= 84) received a media literacy education intervention tool (i.e., the Evolution video, by Dove), viewed magazine advertisements, and completed the same measures of self-objectification, self-esteem, body satisfaction, and media attitudes. The intervention group also completed open-ended questions about their perceptions of the intervention. Analyses included independent t-tests, Pearson correlations, descriptive statistics, and thematic analysis. Results indicated no significant differences between the control and intervention conditions for self-esteem, self-objectification, body-satisfaction, and media attitudes. Although significant correlations were found, most were in the direction that did not align with the predictions. A descriptive analysis indicated that women’s perceptions of themselves are negatively affected by media material. The thematic analysis demonstrated that viewing the intervention was both positively and negatively perceived. Results and limitations of the current study are discussed. Implications for practice and future research are also identified

Schools are rich and intense social environments where young people constantly interact with one another, negotiate social relationships and construct their identities. The school context also influences how young people experience and relate to their bodies. Physical education can be especially influential here – an environment where young people learn about the body and through the body within a highly visible setting. Research has investigated how bodily meanings and power relations are constructed within schools and physical education but these processes are ever evolving. For example, the ingraining of online social interaction within young people’s lives currently adds new dimensions to how young people learn, interact and perceive themselves and their bodies. This thesis presents findings from a year-long ethnographic study located within a Scottish secondary school. Participant observation and qualitative interviews were used to explain the contemporary bodily culture amongst young people and to investigate how engagements with online social spaces were shaping young people’s bodily perceptions and practices. Findings evidenced three overarching tenets of informal pupil culture. These were: the centrality and importance of the body within social life; the omnipresence of online social spaces and online social interaction; and the development of a celebrity-esque culture amongst the pupil population. Accordingly, pupils constructed and negotiated hyper-risky social environments where the body and the self were hyper-visible, hyper-scrutinised and hyper-controlled. Working within a critical realist framework, theoretical insights from Erving Goffman, Michel Foucault and Pierre Bourdieu were utilised to suggest that the online environment represented a very important and attractive medium for identity construction where young people had opportunities, and felt pressure, to create idealised images of themselves. Online self-presentation also had offline implications for how pupils behaved, viewed themselves and for how they perceived and treated others. Physical education therefore became an especially risky social space as it was characterised by a lack of control over bodily identity, which juxtaposed sharply with the intense control over self-presentation afforded online. The online realm was also a highly influential context for learning about health and the body and a space where looking ‘healthy’ was very fashionable. Accordingly, this thesis suggests that socially safe and critical environments should be constructed in physical education. The thesis also concludes by arguing that physical education has unique potential to contribute positively to young people’s lives through practical, experiential learning. Physical education can foster and create a refreshing culture, contrasting and challenging superficial dimensions of contemporary bodily culture. It can become a space that diminishes the significance of outward experiences: a space where young people positively experience their bodies and the world around them; where they can reflect and marvel upon such experiences; and learn to respect their own and each other’s bodies in a very intrinsic and deep sense.

This thesis deals with research of the marketing importance of women's body image. The research methods including quantitative research performed by assisted interviewing and content analysis of printed advertisements in five magazines targeted on female population were used. The aims of the interviewing are to determine the current physical condition of Czech women and their views on the display "ideal" of feminine beauty in advertising. The content analysis finds out "ideal" state of physical beauty presented to the society. Based on these two methods the differences between the current and "ideal" state was found and final recommendation regarding the suitability of using beautiful women displayed for advertising purposes, the creation of advertisement using beautiful women images, the appropriate media mix and the correct timing were further specified. The research information was completed by data from MML-TGI.

This diploma thesis deals with the influence of teenage girl magazines and school on the self-concept of adolescent girls. Theoretical part aims to bring comprehensive review of current scientific research on the topic of development of self-identity during adolescence where self-concept is created with strong emphasis on physical appearance. The thesis subsequently examine possible disorders that can arise from erroneous self-concept. The impact of printed media and especially girl magazines, on components of adolescent girl's self-concept is considered. School and educational system as another important contributor in development of self-concept is reflected in my thesis as well. Experimental aims to explore which areas of self-concept and girls behavior are influenced by girl magazines most significantly and whether educational system takes girl magazines into consideration during educational process. In order to collect necessary data the experiment was concluded with sixty respondents, which were instructed to valuate several body parts before and after the exposition to the picture from girl magazine capturing fashion ideal of woman body. Six semi structured interviews with girls were performed in order to explore girl's attitude towards mentioned magazines. Analysis of results proves...

Made available in DSpace on 2016-04-26T18:17:48Z (GMT). No. of bitstreams: 1 Gisele Kliemann.pdf: 1735751 bytes, checksum: bc54a89ac7bfa01a42eca28ad8b6ec7f (MD5) Previous issue date: 2009-05-04 / The last century (XX) developed a new concept of the body that conquered a new space for its representation. The association between aesthetic and beauty brought relevance to the physical formof the body and promoted what it is being called cult to the body that is here understood as the relations and interventions around beauty that are socially idealized. The media became the efficient agent in the supervaluation of the corporal appearance and in the promotion of a constant search of an ideal body. Standardized by the values of the consumption society, he body turned itself in a body-involucre, in a body-packing. All that counts is appearance. The media stirs us up to desire this body and all the activities needed to approach it. The media spread the need for permanently improving, remodeling, reshaping the stops body. Media keep us desiring the desire of this body. Inserted in this context, the contemporary dance suffers consequences of this process in what concerns to the formation of its dancers, although not investing in only one aesthetic standard of the body. Contemporary dance sees in its dancers the action of consumerism. Dancers become eager consumers of techniques and trainings believing that they will be able to dance all types of dance. The thesis is dedicated to identify what produces thie new statement of the body, identifying the media as the central protagonist in this process. The hypothesis is that the consumeristic attitude expresses itself in dance as a form of consumption of different techniques of formation. The techniques are transformed into merchandises and the desire becomes the desire to continue to desire a body never reached. The instauration of the body as merchandise brings the need to construct a body proper, capable of being distinctively itself in the collective. The search of this body is regulated by fashion and by the media, in the net of global communication. The theoretical corpus was constituted with the corpomídia theory (KATZ&GREINER) and with theoreticians of the culture who prioritize the studies of the body (COSTA, FOUCAULT, LIPOVETSKY, SANT' ANNA, CASTRO, GARCIA). With the aim of pesent them as illustrations of these questions, three professional dance groups of the city of Curitiba are brought here / O Século XX inaugurou todo um novo conceito de corpo e, com ele, um outro espaço de representação do corpo na sociedade. A valorização de um foco estético que associa estética à beleza, fez com que o corpo passasse a ser visto como forma física e na perspectiva de um modelamento corporal, promovendo o que acabou sendo chamado de culto ao corpo aqui entendido como as relações e intervenções na busca de um padrão de beleza estabelecido culturalmente e socialmente idealizado. A mídia tornou-se o agente eficiente na supervalorização da aparência corporal e na promoção de uma busca constante de um corpo ideal. Padronizado e permeado pelos valores consagrados pela sociedade de consumo, trata-se de um corpo-invólucro, um corpo-embalagem a ser valorizado pela sua aparência. É a mídia que nos incita a desejar este corpo e todas as atividades de consumo para que nos aproximemos dele. A divulgação constante, pelos meios de comunicação, dos mecanismos permanentemente aprimorados para nos permitirem substituir, trocar, transformar e modificar o corpo, nos mantém desejando o corpo ideal. Inserida neste contexto, a dança contemporânea, que não investe num único padrão estético de corpo, sofre conseqüências no que concerne à formação de seus bailarinos. Apesar de não cultuar um único corpo esteticamente padronizado, por estar inserida na sociedade, a dança contemporânea vê em seus bailarinos efeitos da ação consumista que vem pautando os tempos presentes. Bailarinos tornam-se ávidos consumidores de técnicas e treinamentos diferenciados na fabricação de um corpo que se mostre apto a dançar todos os tipos de dança. Com o objetivo de refletir acerca de que corpo é esse que se constrói na cultura do culto ao corpo, na busca sem limites pela perfeição de uma sociedade predominantemente consumista, aqui se procura identificar os aspectos relevantes que produzem essa nova concepção de corpo, identificando a mídia como a protagonista central nesse processo. A hipótese é a de que a atitude consumista escoa também para a dança na forma de consumo de técnicas variadas de formação. Não somente as técnicas são transformadas em mercadorias, como o próprio desejo se torna o desejo de continuar a desejar um corpo jamais atingido. Trata-se da instauração do corpo como mercadoria vendável e, para tal, há a necessidade de construir um corpo seu, que se singularize no coletivo da dança contemporânea. A busca desse corpo é regulada moda e pela mídia, e pelos processos em curso na rede ininterrupta de comunicação global. Para dar conta da investigação nesse recorte, o corpus teórico foi constituído pela teoria corpomídia (KATZ&GREINER) e por teóricos da cultura que priorizam os estudos do corpo (COSTA, FOUCAULT, LIPOVETSKY, SANT ANNA, CASTRO, GARCIA. Como exemplos dessas questões na dança contemporânea são trazidos três distintos grupos profissionais de dança contemporânea da cidade de Curitiba