Nowadays, most of the TV stations in Taiwan have the same acts, which are involving in online business, but different in scopes. Some of them are running all kinds of different tasks online, such as e-commerce, ad-sells, pay per view and information offering. However, others are just providing the information offering service. According to this, we can notice that there has no identical processing procedure in the industry. Every firm has its own strategy about running business online. And it seems like the different entry strategies have play a important role in it. Thus, the study focuses on knowing how TV stations decided to run online business and formulated their entry strategies while conducting the diversification management. Within that, it also contains issues of strategic goals, business scopes and performance evaluations which will also be discussed in the study. This article uses case study approach and analyses two TV stations¡¦, Formosa Television and TVBS, diversification strategies. Combining the results and theories with secondary sources, we suggest that: (1) TV stations¡¦ Internet strategies are based on digital strategies. (2) The Internet plays a support function to the TV stations. (3) Diversification defines the scopes of the Internet business. (4) Owners¡¦ attitude. (5) Popularity decides the marketing platforms. (6) Functional resource-based view. (7) Program division decides the results of the promotion. (8) A mixing departmental performance assessment. (9) Unique performance assessment between different strategic activities.

This study examines the role of the reporter in the newsroom amid economic challenges and changes to technology over the past 10 years and how reporter routines have changed in response to those challenges and changes. The past 10 years are significant from a technological standpoint because of the rise of social media and the growth of video and use of smartphones. During that same time period, the recession of 2007 hit and caused a large number of layoffs and the need to restructure the newsroom due to smaller staffs—all of which affect reporter routines. This study employed in-depth interviews conducted at three newspapers across the country with business, features, news, and sports reporters. In addition, the managing editor and executive editor at each newspaper were interviewed because they, too, influence reporter routines. This study finds that reporters are working increasingly longer hours to address new duties created by technologies and social media. Sports, which was first to adopt new technology, was also the one to most harness the power of technology and enthusiastically use it in a variety of ways, from tweeting to blogging to creating video. Features came in second for embracing technology, while the news section adapted to it to a lesser degree, and business not at all. This finding was true at all three newspapers. On the economic side, staffing cutbacks have resulted in the elimination of investigative teams, as those reporters are needed for daily work. In addition, the cutbacks to copy editors, as well as the need for speed, have resulted in “community editing,” the reliance on readers to help edit materials once they have been posted. As surprising was the widespread shift to immediacy first, in that reporters are encouraged to write short stories for online posting, if necessary, followed with continual updates throughout the day until the story for the print edition was ready to be filed. All this results in a change of routines for reporters.

Orientador: Adenil Alfeu Domingos / Banca: Marcos Américo / Banca: Roberto Reis de Oliveira / Resumo: Segundo Salmon (2007, 2008) storytelling é um tipo de discurso que usa da narrativa para persuadir e engajar emocionalmente indivíduos na política, nas empresas e na propaganda e no marketing. Para Nuñez, (2007) o storytelling é atualmente a principal ferramenta de comunicação, a única capaz de atrair nossa atenção em meio a tantas mensagens dispersas. A narrativa também pode aparecer na web como uma forma de seduzir e fidelizar um público. Blogs diários são como um storytelling, em que "blogueiros" relatam suas experiências de vida. Blogs informativos também recorrem à narrativa, que aparece junto a notícias como um discurso atraente. E o que dizer quando a narrativa aparece em um blog de um programa de TV? Seria uma espécie de propaganda? Este trabalho de pesquisa consiste em um estudo de caso sobre o blog Me leva Brasil, de Maurício Kubrusly. Através da observação e interpretação do corpus, pretende-se demonstrar como a narrativa do blog Me leva Brasil configuram um tipo de storytelling que promove na Internet produtos e conteúdos midiáticos da TV, bem como a participação do telespectador. Nesse percurso, são utilizados estudos sobre storytelling e blogs, bem como sobre o Advertainment / Abstract: According to Salmon (2007,2008) storytelling is a kind of speech that uses narrative to emotionally persuade and engage people in politics, business and advertising and marketing. For Nuñez, (2007) storytelling is currently the most important communication tool, and the only able to grab our attention among so many scattered messages. Narrative may also appear on the web as a way to lure and retain an audience. Daily blogs are like storytelling, in which bloggers describe life experiences. Informative blogs also make use of narrative, which appears along with news as an appealing speech. And what about when narrative appears in a TV show blog? Would it be a kind of advertisement? This research consists of a case study of the blog Me leva Brasil, by Maurício Kubrusly. Through observation and interpretation of the corpus, it is intended to demonstrate how the narrative the blog Me Leva Brasil resembles a kind of storytelling that promotes products and TV media content on the Internet, as well as viewer participation. Along the way, studies are used on storytelling and blogs, as well as on Advertainment / Mestre

En este trabajo de investigación se busca conocer cuáles son los cambios y continuidades de la versión impresa del diario ‘La República’ a la versión digital. Para ello, se tomó como pretexto los artículos del caso lavado de activos en Fuerza Popular para reconocer si el diario ha mantenido o cambiado las prácticas y herramientas comunicativas al exponer la noticia. Al analizar se encontró que ‘La República’ ha modificado o añadido algunas prácticas periodísticas y herramientas para producir la noticia, comunicarse con el consumidor y llamar su atención. Algunas de estas prácticas y elementos comunicativos que se modificaron son los siguientes: La manera de presentar la noticia y de demostrar su relevancia, la interacción del consumidor con la información y la forma de exponer datos relacionados a la noticia. Así como se identificaron los cambios del diario ‘La República’, también se identificaron las estrategias y herramientas que se han mantenido para exponer el contenido informativo, tanto en el medio impreso como en el digital. Algunas de estas actividades, estrategias y herramientas similares son los siguientes: La opinión del periodista dentro de los lineamientos del diario, la priorización de los datos que perjudican la imagen del partido Fuerza Popular, la verificación de la información, el uso de la fotografía como un discurso informativo y crítico sobre la noticia, la integración de elementos visuales y textuales en el contenido, además el orden de la información. / This research work seeks to know what the changes and continuities are from the printed version of the newspaper 'La República' to the digital version. For this, the articles of the money laundering case in Fuerza Popular were lost as a pretext to recognize if the newspaper has changed or the communication practices and tools when exposing the news. Upon analysis, it was found that ‘La República’ has modified or added some journalistic practices and tools to produce the news, communicate with the consumer and attract their attention. Some of these practices and communicative elements that were modified are the following: The way to present the news and to demonstrate its relevance, the interaction of the consumer with the information and the way to expose data related to the news. Just as the changes in the newspaper 'La República' were identified, the strategies and tools that have been maintained to expose the informative content, both in print and digital, were also identified. Some of these activities, strategies and similar tools are as follows: The journalist's opinion within the guidelines of the newspaper, the prioritization of data that harm the image of the Fuerza Popular party, the verification of information, the use of photography as an informative and critical discourse on the news, the integration of elements visual and textual in the content, as well as the order of the information. / Trabajo de investigación

This dissertation explores the production, circulation, and regulation of Shanzhai online videos in order to understand how people's everyday lives are governed and how the governing power is resisted through the media system in contemporary China. This research is situated in the specific socio-cultural and historical context where Information Communication Technologies (ICTs) have proliferated among various social strata, where the media are both the propagandistic mouthpiece and a profit-oriented industry, and where people are encouraged to pursue their life goals under a neoliberal rationality that is pervasive in media. I use a Foucauldian framework to examine the power modalities and power relationships manifested in the Shanzhai practices. I argue that both disciplinary power and the power of governmentality are found in this cultural practice. It is through the production, circulation and regulation of Shanzhai videos that power is exercised on different parties involved in this process as governance and resistance. This power relationship, I argue, is explicated through a ritualistic view of the reality presented in the trans-media, trans-genre narratives that people internalize in order to develop specific ways of using media to pursue their life goals. Meanwhile, people also employ various strategies to negotiate for resources to achieve these goals. In these negotiations, power relationships manifested themselves as their actions upon each other. Ordinary people are disciplined through patterned uses of media to live their lives and governed by a neoliberal mentality to pursue their life projects on the Internet. However, there is more than one set of discourses with a claim to the "truth" about Shanzhai in Chinese media. Thus, people are also empowered to take advantage of this discrepancy to gain symbolic as well as material favors. This study examined a nuanced and dialectic power relationship in contemporary Chinese society. First, it is found that people are both empowered and subjected to the ways they use media to pursue personal goals. Second, the resistance in the Shanzhai practices not only brought them symbolic power as much previous literature suggests, but also material resources such as media access and sponsorship. Last, the holistic view of the media system helps us situate Shanzhai online videos in the convergent media environment and draw a better picture of the web of power relationships.

This is a revisionist audience study examining the everyday media cultures of twenty-four young teenage girls from Melbourne in Australia. It argues that in an era of proliferated and convergent media, audience studies cannot restrict its vision to a single media text, technology, or genre. / It takes a broad approach to girls’ media culture and considers the full range of media that girls engage with on a daily basis. It identifies a hegemonic discourse about girls’ media use which it calls “(feminist) new media effects”. This anxiety takes as its key concern the proliferation of media and mediated representations of girls across the spaces of everyday life. (Feminist) new media effects discourse renders girls passive and unable to cope with such media presence without the guidance of adults to teach them how to correctly engage with the media. In order to challenge this construction, the thesis examines participants’ engagements with a range of convergent media texts and technologies, including Internet social networking, repeat DVD spectatorship, young female celebrities, and discourses of moral panic. It shows how mediated representations of girls across these sites are embedded in the fabric of participants’ everyday lives. Apart from highlighting the challenge that this poses to the practice of conducting audience research, it demonstrates the ways that girls both resist and incorporate mediated constructions of femininity within their everyday negotiations of teenage girlhood. It argues that the representation of girlhood constructed in (feminist) new media effects discourse – the vulnerable girl overwhelmed by toxic media messages – is key to girls’ media culture. My findings indicate that participants are primarily invested in resisting this construction of youthful femininity.

Made available in DSpace on 2014-06-11T19:24:02Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-08-31Bitstream added on 2014-06-13T19:51:07Z : No. of bitstreams: 1 padilha_js_me_bauru.pdf: 556408 bytes, checksum: d2a1b31559f86eaedefc39fe4740458d (MD5) / Universidade Estadual Paulista (UNESP) / Segundo Salmon (2007, 2008) storytelling é um tipo de discurso que usa da narrativa para persuadir e engajar emocionalmente indivíduos na política, nas empresas e na propaganda e no marketing. Para Nuñez, (2007) o storytelling é atualmente a principal ferramenta de comunicação, a única capaz de atrair nossa atenção em meio a tantas mensagens dispersas. A narrativa também pode aparecer na web como uma forma de seduzir e fidelizar um público. Blogs diários são como um storytelling, em que blogueiros relatam suas experiências de vida. Blogs informativos também recorrem à narrativa, que aparece junto a notícias como um discurso atraente. E o que dizer quando a narrativa aparece em um blog de um programa de TV? Seria uma espécie de propaganda? Este trabalho de pesquisa consiste em um estudo de caso sobre o blog Me leva Brasil, de Maurício Kubrusly. Através da observação e interpretação do corpus, pretende-se demonstrar como a narrativa do blog Me leva Brasil configuram um tipo de storytelling que promove na Internet produtos e conteúdos midiáticos da TV, bem como a participação do telespectador. Nesse percurso, são utilizados estudos sobre storytelling e blogs, bem como sobre o Advertainment / According to Salmon (2007,2008) storytelling is a kind of speech that uses narrative to emotionally persuade and engage people in politics, business and advertising and marketing. For Nuñez, (2007) storytelling is currently the most important communication tool, and the only able to grab our attention among so many scattered messages. Narrative may also appear on the web as a way to lure and retain an audience. Daily blogs are like storytelling, in which bloggers describe life experiences. Informative blogs also make use of narrative, which appears along with news as an appealing speech. And what about when narrative appears in a TV show blog? Would it be a kind of advertisement? This research consists of a case study of the blog Me leva Brasil, by Maurício Kubrusly. Through observation and interpretation of the corpus, it is intended to demonstrate how the narrative the blog Me Leva Brasil resembles a kind of storytelling that promotes products and TV media content on the Internet, as well as viewer participation. Along the way, studies are used on storytelling and blogs, as well as on Advertainment

The policy and practice of media regulation in China is quickly evolving to cope with the regulatory challenges presented by the rapid development and convergence of new media technology. These challenges include the increasing economic power of international and private stakeholders within this space, as well as the constantly evolving uses of highly converged media. Online games are a central part of this evolving dynamic, which is characterized by strong tensions between producers and operators, government regulators, and users of online games. This research explores the changing dynamic of online games regulation in China as it responds to the forces of internationalization and privatization. It also seeks to identify critical issues for policy development in China that are raised by the new and innovative ways that this media is being used. It draws from and contributes to scholarship from a number of disciplines, but primarily approaches the research from a media studies and area studies perspective. The thesis is presented in five chapters. Chapter I begins with a discussion of emerging practice in online games and its wider policy implications. This is followed by a literature review and an explanation of the methodological approach, which included: case study methodology, participant observation, and key informant Interviews with policy, legal, and game industry experts in China. The core research is then presented in three chapters. Chapter II is a detailed contextual narrative that describes China’s online games policy and places it in historical perspective. Chapter III is an exploratory analysis of key institutions, stakeholder interests, and interactions that shape practical regulation of online games in China. Chapter IV presents a focused analysis and discussion of the gold farming case. The thesis concludes with a summary and discussion of research contributions in Chapter V. The final discussion highlights how the thesis contributes to knowledge in three key areas: new media in China, policy studies of China, and media convergence.

Bibliografický záznam LABANTOVÁ, Zuzana. Mediální konvergence v prostředí internetu. Praha, 2011. 126 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Jaroslav Švelch Abstract Media convergence - continuous merging of media determined by new technologies development - is one of the most significant phenomenons nowadays. The theoretical portion of this thesis describes technological, economical and content aspects of convergence. It is emphasizing Henry Jenkins's definition, which characterizes convergence as change in audience behavior, their active media content consumption. This contrast between passive audience of old traditional media and active audience of convergence media is a premise of following empirical portion of the thesis. It aims to assign socio- demographic characteristics to these contradictory descriptions. Audience of MF DNES, Rádio Impuls and TV Nova are elected as representatives of traditional audience and their profile is compared with iDnes.cz, Impuls.cz and nova.cz users characteristics. Methodologically, the thesis uses a quantitative analyze of dates gained from continuous big media researches realized in the Czech Republic. The thesis focuses also on these...

This thesis outlines the changing landscape of moving image archives in light of the emergence of new media. Whereas, in the twentieth century, these archives were once responsible for the preservation of endangered films and television programs, I argue that, in the twenty-first century, moving image archives will redefine their value to society not through preservation but through the decisions they make, which will affect not simply the intellectual community but the culture at large. The ways in which moving image archives situate new media materials and extend cooperation between institutions will determine, in large part, the discourse surrounding moving images throughout the upcoming century. / text