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The traditional notions of value rooted in the system of physical print publication have been irrevocably altered by the emergence of electronic publication. Where the value of the book could once be easily quantified as a tangible product which contained and conferred various forms of value, this value has now been challenged by the proliferation of digital products. Contemporary studies of literary value have so far been dominated by the theories of French sociologist Pierre Bourdieu and his distinctions of capital value, and while his theories are a productive means of exploring the problem of distinguishing value, digitization lessens the necessity for and value of the traditional institutional imprimatur which Bourdieu predominantly focuses on. This is so because digital technology has given writers an unprecedented ability to engage directly in mass public discourse and for readers to circumvent intended modes of reading. My thesis thus explores how value has been redefined in the digital age by questioning whether the digital literary paradigm is not altogether unlike the print-based one. By treating all aspects of each paradigm as information, be it the text or identity, my thesis conducts a meta-analysis of the social and cultural operations underlying the evaluation and evolution of value in the field of literature.

Tez (Tıpta Uzmanlık) - Süleyman Demirel Üniversitesi, Tıp Fakültesi, Radyodiagnostik Anabilim Dalı, 2004. / Bibliyografya var.

Seminario para optar al grado de Ingeniero Comercial, Mención Administración / Los memes son una tendencia cultural reciente, que está siendo cada vez más frecuente, por lo que el impacto que ha causado tal fenómeno aún no es comprendido a cabalidad. Por lo tanto, este estudio busca profundizar y analizar la relevancia que éstos tienen como medio de comunicación y como evolución del afiche político en cuanto a su forma y fondo. En conjunto se busca también mostrar la relevancia que posee el actual fenómeno en términos de comunicación de marketing para aquellas organizaciones que poseen un rol público y amplia repercusión social, que deben cuidar su imagen y reputación. Debido a que existe poca investigación académica respecto al surgimiento de esta revolución, a lo largo del seminario se formulará una definición de meme y se categorizarán los distintos tipos que existen dando ejemplos pertinentes. Luego, se realizará una comparación entre medios tradicionales de expresión social y la comunicación moderna a través de los memes. Por medio de este paralelo se puede interpretar al meme como la evolución de aquellos medios de antaño para congregar y manifestar la opinión pública. Debido a que estamos iniciando una nueva era en el área de comunicaciones, es necesario actualizar la investigación sobre los medios anteriores y comenzar a estudiar de lleno este nuevo mecanismo de transmisión de información: el meme. Éste posee un impacto a nivel mundial que es muy difícil de contrarrestar si no se maneja adecuadamente por parte de las organizaciones

It has become increasingly common to explain the behavior of animals—from sperm whales to songbirds—in terms of culture. But what is animal culture, what is its relationship to other biological concepts and to human culture, and what impact does culture have on a species’ evolution and ecology? My dissertation is an attempt to answer these questions. After an introductory chapter, the dissertation begins (Chapter 2) with a proposal for a novel concept of culture and a critique of the existing ways in which culture has been characterized. These characterizations include views from cultural anthropology as well as attempts to apply the concept of culture to animals. The existing concepts are problematic in a number of ways, such as a priori excluding infrahumans from being candidates for possessing culture, or mistaking what culture is for its measure. In this chapter I offer a way to understand culture that avoids these and other problems. With a concept of culture in hand, the next chapter of my dissertation (Chapter 3) examines and criticizes one key way of understanding the concept of culture, meme theory. In Chapter 4 I turn to the question of how cultural systems can arise in nature, how they can be adaptive, and how the evolution and ecology of species is impacted by the possession of a cultural system. In order to answer these questions I introduce a general constraint on cultural systems—what I am calling the Fundamental Constraint—that has to be satisfied in order for cultural systems to be adaptive. In the final chapter I develop a concept of innovation and draw out the conceptual and empirical implications of this concept. / Dissertation

There is an ongoing struggle in the digital public sphere over the signification of “Anonymous.” Anonymous exists at the intersection of multiple discursive networks battling for control of the internet including governments, private corporations, non-governmental organizations, individual citizens and multi-lateral institutions. In this dissertation, I propose to document and analyze the battle for signification and re-signification of “Anonymous” between the American network state and hacktivist networks that deploy the moniker Anonymous. Internally, I argue that Anonymous is a meme complex used by counterpublic networks of satire and/or dissent. Anonymous originated in a digital civic space: the image board 4chan. The tactics of Anonymous reflect the creative culture of 4chan. On 4chan, participants share, alter, create and exchange memes. Anonymous networks practice “image politics” and operate on a logic of mass inclusion that treats the cyberspace as a location of direct action as well as organization. Externally, Anonymous highlights the contradictory nature of American responses to hacktivism. While there is universal rejection of Anonymous within the American network state, the State Department rhetorically supports hacktivism in places such as Egypt while the FBI, US Cyber Command, and NSA label domestic hacktivists as terrorists. The outcome of the rhetorical battle over Anonymous has implications for the future of free speech and protest in cyberspace. Domestic penalties for cyberactivists are severe, and the preservation of the rhetorical space for digital protest is under threat.

Submitted by Diana Alves (ppgdancaufba.adm@gmail.com) on 2015-05-13T15:50:04Z No. of bitstreams: 1 THALITA TEODORO - Dissertação Completa - Final.pdf: 523110 bytes, checksum: 3ade1e9dd0fd064b5a80bcbb4ae11005 (MD5) / Approved for entry into archive by Alda Lima da Silva (sivalda@ufba.br) on 2015-05-14T14:29:03Z (GMT) No. of bitstreams: 1 THALITA TEODORO - Dissertação Completa - Final.pdf: 523110 bytes, checksum: 3ade1e9dd0fd064b5a80bcbb4ae11005 (MD5) / Made available in DSpace on 2015-05-14T14:29:03Z (GMT). No. of bitstreams: 1 THALITA TEODORO - Dissertação Completa - Final.pdf: 523110 bytes, checksum: 3ade1e9dd0fd064b5a80bcbb4ae11005 (MD5) / Esta dissertação tem como objetivo compreender a ideia de dança veiculada pelos programas de auditório dos canais da televisão aberta brasileiros. Para tanto, observaremos, mais especificamente, como a dança se configura atualmente nos programas de auditório para demonstrar a hipótese de que tal configuração promove uma ideia de dança como entretenimento, amplamente replicada por este veículo de comunicação. É proposta uma revisão de literatura acerca dos aspectos históricos da construção da ideia de dança como entretenimento no teatro de revista e da apropriação desta informação cultural pela televisão, observando como tal ideia migrou do ambiente revista para o ambiente televisivo. Considerando a ideia dança entretenimento presente nos programas de auditório da atualidade, a dança nos programas de auditório será analisada enquanto informação cultural sob a perspectiva da teoria do meme desenvolvida pelo pesquisador Richard Dawkins, que nos permite compreender como a ideia de dança como entretenimento vem se replicando ao longo dos anos. Como corpus desta investigação, foram selecionados os programas de auditório dominicais Programa Sílvio Santos e Domingão do Faustão. A metodologia adotada propõe descrever e analisar as imagens da dança nos referidos programas, expondo os aspectos preponderantes da configuração da dança nesses programas, com o objetivo de demonstrar que a configuração dessa atividade nos atuais programas de auditório promove uma ideia de dança estabilizada ao longo do tempo, gerando no público, portanto, uma única ideia do que caracteriza a dança.

Tesis para optar al grado de Magíster en Comunicació Política / La presente tesis mostrará al meme como un instrumento y al humor como una estrategia, para aportar al análisis de nuevas herramientas que se utilizan en la comunicación política digital.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-02-01T18:47:36Z No. of bitstreams: 1 felipejosedexavierpereira.pdf: 20718456 bytes, checksum: c0e3d555937cf2e4836c0f66246849f9 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-02-01T20:15:28Z (GMT) No. of bitstreams: 1 felipejosedexavierpereira.pdf: 20718456 bytes, checksum: c0e3d555937cf2e4836c0f66246849f9 (MD5) / Made available in DSpace on 2016-02-01T20:15:28Z (GMT). No. of bitstreams: 1 felipejosedexavierpereira.pdf: 20718456 bytes, checksum: c0e3d555937cf2e4836c0f66246849f9 (MD5) Previous issue date: 2014-04-25 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Esta pesquisa pretende estudar a apropriação e o compartilhamento de sentido nas redes digitais sociais anônimas efêmeras. Tendo o imageboard 4chan como objeto, iremos nos aprofundar numa possível lógica de base que fundamente o fluxo e a produção de sentido nas redes por meio da diminuição do alcance das identidades persistentes e do controle de dados. O pragmaticismo de Peirce servirá de norte enquanto buscamos estabelecer os limites e alcances do 4chan por ele mesmo através da percepção e das regras do lúdico de Huizinga (1938) que antecedem a cultura, em relação ao usuário através das contextualizações de Castells (2003) e dos estudos de caso, e em relação ao princípio da alteridade como terceiro e outro elemento presente na comunicação mediada por computador nas redes anônimas e efêmeras. Concluiremos nossa proposta não só por meio dos estudos de caso mas também com a ajuda de autores especializados neste tipo de cultura e ambiente virtual, como Gabriela Coleman (2012) e Cole Stryker (2011), e de trabalhos de coleta de dados como de Bernstein et al. (2012) e David Auerbach (2012). Esperamos que no fim deste percurso tenhamos esclarecido um pouco deste processo lógico e influente mas ainda pouco estudado dos ambientes digitais anônimos e efêmeros. / This research aims to study the apropriation and share of senses in ephemeral anonymous digital social networks . Having the imageboard 4chan as the object , we will delve into a possible base logic that justifies the flow and production of meaning on networks by decreasing the extent of persistent identities and control data. The Peirce's pragmaticism serve as a north as we seek to establish the limits and scope of 4chan by himself through the perception of playfulness and ludic rules of Huizinga (1938) prior to culture, in relation to the user through the contextualization of Castells (2003) and real case studies, and finally to the principle of otherness as present in the third and another element in computer-mediated communication in anonymous and ephemeral networks. We will complete our proposal not only by means of case studies but also with the help of expert authors in this kind of virtual environment and culture like Gabriela Coleman (2012) and Cole Stryker (2011) , also with studies of data collection as Bernstein et al. (2012) and David Auerbach (2012). Hopefully at the end of this journey we will have clarified some of this logical process and influential yet little-studied of anonymous and ephemeral digital environments .

Internet memes increase in popularity every year as more people join social media platforms. This has not gone unnoticed by companies that are growing marketing communications in the relatively new field of meme marketing. The purpose of this thesis is to analyze and evaluate company-posted memes with the content, form, and stance framework to identify common elements used by posts that have a high degree of consumer engagement. The method used for this study was netnography, hence the study is a qualitative study used for analyzing data on social media. The data was collected by using established criteria, following this, a qualitative and interpretive analysis was used to identify common elements within the content, form, and stance framework, which the findings are based upon.  The main findings of the empirical research were that Internet memes successfully generate consumer engagement by using varied and unique content that is enjoyable to users. Using video or picture format, along with sounds, captions, and preexisting meme templates. The findings regarding the stance of posts were that Internet memes positively affect consumer engagement by being comedic, relatable, or ironic, utilizing unserious tones and context-based communication. Internet memes that generate high degrees of consumer engagement have connections to the company's product offering, this final element was observed in every Internet meme collected for this study.