Same same but different, but still same: Dieser Spruch ist an sich selbst ein Meme und beschreibt gleichzeitig das Thema dieser Arbeit, in der die Wiederverwertung und Neudeutung klassischer Kunstwerke in modernen Formaten und Kontexten behandelt wird. Memes greifen oft visuelle und inhaltliche Elemente klassischer Kunst auf, interpretieren sie aber durch Community-Strukturen neu verändern ihren Kontext. Die Arbeit untersucht Parallelen und Unterschiede zwischen Meme-Kultur und Aneignungskunst, um die Verbindung von Hochkultur und Subkultur zu beleuchten. Dabei werden sowohl die Funktionsprinzipien von Memes als auch ihre Verbreitung und visuelle Ästhetik analysiert. Anhand ausgewählter Beispiele wird aufgezeigt, wie klassische Kunst in die Meme-Kultur integriert wird und welche Bedeutung diese Transformationen haben.

Tez (Yüksek Lisans) - Süleyman Demirel Üniversitesi, Sağlık Bilimleri Enstitüsü, Halk Sağlığı Anabilim Dalı, 2002. / Bibliyografya var.

"I daresay you haven’t had much practice," said the Queen. "When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast." Lewis Carroll, Through the Looking-Glass, and What Alice Found There[21]. This thesis examines an artificial proto-culture of e-Puck robots to examine which factors affect the transmission of memes, in the form of sounds imitated back and forth between the robots, to determine which factors promote or inhibit meme diversity and spread. Meme theory posits that the development of cultural artifacts such as ideas, myths, religions, etc. arises naturally from cultural information transfer by imitation. It has been suggested that 'copybots’, robots programmed to imitate each other, would eventually lead to the emergence of something recognizable as culture[13]. This thesis describes part of a research project which sought to use e-Puck robots to implement a copybot based system to examine this proto-culture emergence. The group implemented an Artificial Culture lab for experiments using the e-Puck robots. Here the focus is on the imitation of sound patterns (the memes) within a group of e-Pucks to examine which factors promote or inhibit meme diversity and spread. Other parts of the research group examined the imitation of movement patterns, human perceptions (and preconceptions of robots), and abstract societal level modeling. Within is described a simulator and a series of experiments on the imitation of sounds using that simulator that examine the factors affecting meme transmission in homogeneous populations and evolving heterogeneous populations. These experiments show that they key factor in promoting meme diversity and spread is simply the frequency with which imitation occurs. They also show that memory size plays a smaller role and selection strategy (for choosing which meme to imitate) plays a lesser role still. "If you’ve done six impossible things this morning, why not round it off with breakfast at Milliways, the Restaurant at the End of the Universe." Douglas Adams, The Restaurant at the End of the Universe[1].

This dissertation explores the process of meaning transformation in digital participatory culture by examining the replication, mutation and circulation that iconic news images undergo in cyberspace through Internet memes. With triangulation of visual historical analysis, visual rhetorical analysis and iconographic tracking, the project argues that members of remix culture weaponize the digital derivatives of the famous images through manipulation to renegotiate history, dispense social justice in the absence of other recourse and engage in political activism. Such transformations, as this project shows, are likely to weaken the rhetorical powers of iconic images to define collective memory, a role they have played for decades. With the use of Internet memes, members of the public can now re-remember history outside the iconic accounts, producing their own interpretations of events that contribute to public discourse. Internet memes that exist alongside their iconic visual counterparts democratize the process of meaning making and remembering in remix culture, promoting polyvocality in favor of singular versions of the past. Such fragmentation of master narratives highlights the changing role of iconic pictures in the process of signification thanks to technology. Keywords: Iconic images, Internet memes, signification, digital participatory culture, collective memory.

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Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. The thesis was a quantitative study, and two questionnaires were conducted. One of the questionnaires was a meme advertisement and the other one was a questionnaire with a “serious” advertisement, the results from the studies were then compared. The thesis relied on previous research and methodology by Yang (2022) who studied meme marketing’s effect on brand recall and sharing intention. The results indicate that meme marketing has a positive effect on sharing intention compared to serious marketing. The results also indicate that meme marketing’s effect on brand recall is positive. However, the effect on brand recall was not statistically significant, but close. This thesis contributes to the understanding of meme marketing’s effect on brand recall and sharing intention compared to serious marketing. / Memes är ett populärt fenomen i internetkulturen, trotts det har inte meme-marknadsföring fått mycket uppmärksamhet inom den akademiska sfären. Denna uppsats studerar därför effekten av meme-marknadsföring och har använts sig av en populär ”meme-mall” för att studera brand recall och sharing intention. Denna uppsats var en kvantitativ studie där två enkäter genomfördes. En av enkäterna behandlade rolig meme-marknadsföring och den andra var en enkät om marknadsföring som inte är avsedd att vara rolig. Resultatet från respektive enkät undersöktes och jämfördes. Studien bygger på forskning och metodik av Yang (2022) där hon studerade meme-marknadsförings effekt på brand recall och sharing intention. Yang (2022) använde sig av två enkäter där en enkät innehåll meme-marknadsföring och en med” seriös” marknadsföring. Meme-marknadsföring tycks ha en positiv effekt på brand recall och sharing intention i jämförelse med ”seriös” marknadsföring. Dock var effekten på brand recall inte statistiskt signifikant. Denna uppsats har bidragit med förståelse och kunskap om meme-marknadsförings effekt på sharing intention och brand recall jämfört med ”seriös” marknadsföring.

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In this thesis I develop a contemporary history of memetics, or the field dedicated to the study of memes. Those working in the realm of meme theory have been generally concerned with developing either evolutionary or epidemiological approaches to the study of human culture, with memes viewed as discrete units of cultural transmission. At the center of my account is the argument that memetics has been characterized by an atypical pattern of growth, with the meme concept only moving toward greater academic legitimacy after significant development and diffusion in the popular realm. As revealed by my analysis, the history of memetics upends conventional understandings of discipline formation and the popularization of scientific ideas, making it a novel and informative case study in the realm of science and technology studies. Furthermore, this project underscores how the development of fields and disciplines is thoroughly intertwined with a larger social, cultural, and historical milieu. / Master of Science

This study seeks to understand how horror urban legends undergo changes over time and the possible reasons for their alterations. Past researchers have yet to analyze the shifts that have occurred within the retellings of these dark tales, and through this analysis, light will be shed onto what truly affects the media's storytelling behavior. Building upon meme theory, this study will use narrative and historical context analyses to uncover the objectives, narrative elements and temporal environments surrounding 10 replications of three horror urban legend memes over the past century. This research will uncover how these memes have mutated over time and inform the world as to how context plays a role. A total of 30 horror urban legend artifacts (10 per meme) were analyzed using qualitative research methods in order to uncover the similarities and differences that appeared in the replications of each of the memes. Also, the contemporary thoughts, attitudes and values of the various time periods in which each of the retellings existed were analyzed to understand how historical events and movements may have led to a change in the story. The findings revealed that social movements played a large role in the alteration of horror urban legend memes, particularly in regards to the second wave of Feminism. Additionally, the findings showed that memes that heavily portrayed racism were altered in more recent decades to include leading actors and characters of various ethnic backgrounds. Because of these findings, this research aligns with and expands upon the work completed by Joel Best and Gerald Horiuchi (1985). / Master of Arts / This study looks at how three icon horror urban legends have changed over the past century. Specifically, this study analyzes "Bloody Mary," "Sleepy Hollow" and the "Wendigo" in order to track the changes each tale has gone through, in addition to uncovering what might influence their change. Researchers have yet to understand this occurrence, and this study will serve as a way to answer why the media would be interested in revisiting and reviving older stories. Remakes of movies and TV shows are found in abundance within society, so this research will help assign a reason as to why ancient tales are dug back up from the grave. Using meme theory, this study examines how a story is able to be retold, remade and eventually changed by analyzing 10 remakes per urban legend, with each remake coming from a different decade between the 1920s and the 2010s. The findings reveal that history plays a role in the remaking and altering of previous tales, mainly due to the older versions of horror urban legends no longer being relevant or culturally appropriate. Occasionally, the older adaptation of a story will have material or revolve around a subject matter that is no longer acceptable within a more modern society, such as women being shown only as a damsel in distress. Because of this, in order for the story to not be forgotten, it must be remade and altered to align with where the world is today.

Reddit studies have examined community formation and collective identity on individualsubreddits, analyzed the migration of users among subreddits, or provided activity metrics across the platform. Fewer studies have examined Reddit affordances on sub-community and topical levels. In my dissertation, I introduce the concept of ‘peripheral subreddits’, which are offshoots of more prominent subreddits, by studying peripheral subreddits of the GameStop movement, which initially occurred on r/WallStreetBets (r/Superstonk, r/GME, r/GMEJungle, and r/DDintoGME). I argue that analyzing the communicative activity occurring on peripheral subreddits may help communication scholars understand the growth of emerging movements that are anonymously social and ‘digital-first’. Specifically, I examine peripheral subreddits by focusing on three characteristics: topic inheritance (the provision of content themes from a more popular root subreddit), topic similarity (the shared interests among peripheral subreddits), and topic connectivity (the explicit or implicit associations among peripheral subreddits in the form of shared dialogue, activities, beliefs, or sentiments). I use computational methods such as topic modeling and sentiment analysis to analyze user activity and posts in these peripheral subreddits. Further, following the literature on digitally mediated stock market communities, I examine whether these peripheral subreddits engage in communicative processes such as aestheticization, virtualization, and de-realization, and reflexivities such as performativity, transactionality, and gamification. / Media & Communication