This thesis focuses on marketing campaign life cycle management and customer relationship management in the area of fast moving consumer goods. Because of the highly competitive nature of this market the companies are in search of ways how to gain an advantage over their competitors -- which can be more effective marketing towards customers. The main goals of this thesis are completion of thorough theoretical fundamentals and subsequently design of methodology of marketing campaign management. The theoretical part of this thesis presents basic concepts and discuses the topic separately from both technology and marketing standpoint. Also this part presents current trends in the EMM area and explains the customer relationship management specifics of the FMCG market. Practical chapters consist in development of the marketing campaign lifecycle methodology. The methodology is based on theoretical concepts presented in the first part of thesis and my own professional experience with implementation projects. The main merit of this thesis is development of the methodology, which is technology independent, intuitive, flexible and utilizable not only in the FMCG area. Another merit is drawing up of complex theoretical concepts that are merely covered by professional literature.

The subject of this thesis is Microsoft Dynamics NAV 2013 ERP system implementation in functionally driven organization. The goal is to identify eventual problems, which can occur during the implementation of this system, and based on the findings deliver recommendations for the future projects to eliminate or minimize these problems. The scope of the theoretical section is the analysis of ERP market, specifications of ERP implementation projects, available methodologies, ERP system implementation strategies and finally the analysis of Microsoft Dynamics NAV 2013 implementation in specific company. During the research I managed to identify the most critical problems across the stages of ERP system Microsoft Dynamics NAV 2013 implementation. The results provide advice on how to choose suitable tools and procedures to minimize these problems.

Current boom of e-reader and tablet markets brings wide range of innovations also to the e-books world. High performance devices, due to their degree of interactivity are now fully capable to work with more demanding applications including e-books,. This thesis is focused on e-books and their interactive elements including the process of analysis, implementation and final deployment. Based on practical experience with the development of a book for Unicorn College, author describes the whole process based on real life experience. An analysis and design of a methodology for managing e-book development is based on this experience. Thesis also includes an example of a business plan for a company producing e-books.

The diploma thesis focuses on application of a chosen BPM methodology in a real trade company with the aim of optimization of its processes, identification of the possible improvement areas and proposing measures leading to an increase of the efficiency of the company. One BPM methodology is chosen based on a methodology comparison in the introductory part of the work. A description of the trade company and a process analysis follows. Then an identification of the improvement potential is done and limits of the improvement potential are found followed by the projects proposed, which should lead to an increase of the efficiency of the company's processes. This thesis produces an overview of chosen BPM methodologies and approaches, brings up the results of the process analysis in a real trade company, and proposes a set of project for realization. Ultimately the work done demonstrates a procedure of BPM methodology implementation in a small trading company, which may be replicated in another similar firm.

The diploma thesis focuses on the issue of evaluating the efficiency of destination marketing campaigns that is becoming increasingly important in relation to the incresing competition on the tourism market and the changes in the system of setting public support in this sector. The theoretical part deals with the concept of tourism destination, possibilities of marketing communication for national tourist organizations and describes the evaluation of the campaigns efficiency according to the methodology of VisitBritain. The practical part focuses on the activities and strategy of The German National Tourist Board (GNTB) and its main campaign for the year 2015- Traditions and Customs. The aim of this thesis is especially the testing of the methodology for assessment of destination marketing impact developed by the VisitBritain and the following adjustment of the methodology based on the results of the survey and the evaluation of the campaign.

The subject of this thesis was agile development on ASP.NET web development platform. The main goal was to create new methodology MMSP - ASP.NET MVC by adjusting methodology MMSP for development in ASP.NET MVC framework, which was mainly achieved through the definition of new objects in the methodology. Text describes four newly created roles (eg. Database specialist) which are responsible for application development. Text also defines or modifies several tasks (eg. Database design) and work products (eg. Data model). All added objects were integrated into the methodology by adjusting its life cycle. At first, thesis was generally focused on the development of web applications, defined their characteristics and analyzed the possibilities of using agile development. Then the MMSP methodology was presented and verified its suitability for the planned extension. Furthermore, there was described the ASP.NET MVC framework, its architecture and basic characteristics. In the last chapter of this thesis methodology MMSP-ASP.NET MVC was verified on the example of development database management web application for the Anthropological Department of the National Museum in Prague.

The study solves the problem of knowledge acquisition and retention of learning with serious games. It describes the methodology that is based on the formulation of dynamic hypotheses using the tools of system dynamics. The main goals is to ensure teamwork, improve analytical skills, system thinking, expression of hidden knowledge and strategic positions. The demo demonstrates the practical use of knowledge management tools and the creation of mental models.

This paper deals with the application of project management approach and determination of the project life cycle methodology, according to the PMBoK field of audiovisual production. Using other methods of project management, implementation and evaluation of control systems for processes in the formation and progress of the project. Determination of the legislation that covers this area. Creating a general procedure, which is divided into various stages of implementation and identify key processes and milestones that need to be further defined. It introduces a system of checks and assessment procedures to facilitate the acceptance and fulfillment of set conditions. Improved work and access to information that is critical for the project. Supporting the project processes with software tools to facilitate the implementation and its management.

The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.

The main objective of this diploma thesis is to design an efficient methodology for testing and evaluating user experience of smaller web applications. The proposed methodology is based on understanding the issues of user experience testing of small projects, exploring the principles of current methodologies and analysis methods for testing and evaluating user experience. Based on the analysis, appropriate methods are selected and the methodology is assembled. Part of this thesis is verifying the methodology on a real project in practice in order to reveal its potential shortcomings. This thesis is composed of two parts. The first, theoretical part includes analysis of user experience issues and its testing, description of the methodology principles and the analysis of methods themselves. The second part includes the designed methodology and its verification in practice. Proposed methodology should be beneficial for small development teams or companies that have a need for testing the user experience, but do not have enough resources to develop their own methodology or purchase the methodology developed by another company. In practice, I was not able to find freely available methodology for testing the user experience, which would also be designed specifically for small projects.