The thesis evaluates possibilities of business cooperation between The Czech Republic and Mexico. The aim of the thesis is to determine whether the political and economic environment in Mexico is developing in the way that the Czech Republic can here achieve its objectives of pro-export policy. Individual chapters will be devoted to the analysis of Export strategy 2012 - 2020, basci data about Mexico, and business relations between The Czech Republic and Mexico. In addition, the thesis includes SWOT analysis.

This Master´s Thesis deals with the exportation of fast-moving consumer goods from Mexico. The theoretical part explains the concept of FMCG and describes the steps that should generally be followed when exporting FMCG from Mexico. Furthermore, the elements related to maritime transportation are described, because this type of transport of exporting from this country is used most often. Within the specific case of Corona, detailed logistics structure of the export process is displayed. By analysing its operation, the main challenges associated with carriers used for the export are identified and ultimately partial solutions that should be implemented to minimize the occurrence of problematic points are suggested.

The objective of the Master Thesis is to outline the possibilities of improvement and extension of public diplomacy activities of Mexico. In order to achieve the objective the thesis is divided into 3 parts. The first one summarizes existing theoretical knowledge in the course of study, thus characterizes the terms of public diplomacy and briefly cultural diplomacy and nation branding as well. The following chapter determines particular actors of Mexican public diplomacy and their activities, determines the country's initial conditions in public diplomacy, focuses on the public diplomacy activities in the foreign policy program and analyzes how the country fulfils the basic requirements of public diplomacy strategy. The last chapter depicts Mexican public diplomacy in the United States of America, where a significant decline in positive perception has been seen in recent years, and outlines the possibilities of improvement and extension of public diplomacy activities to reverse the trend.

The thesis focuses on the analysis of the portfolio performance of investment funds. It elaborates on the area of investment funds, the role of management and portfolio performance measurement. The aim of the paper is to determine whether there is any impact of the investment fund's country of origin on its level of performance. Another objective is to observe whether the foreign funds' managers are able to generate better returns even in case they allocate the majority of the resources to financial instruments abroad. The analysis compares the performance of funds based on various performance measures. To answer these questions, two Latin American countries, Mexico and Brazil, were chosen for the comparison.

The objective of this paper is to create a corpus of translations of Czech literature published in the form of book in Mexico until 2019 included and to describe how they were received. The aim of the paper is to answer questions about which Czech literature was published in Mexico, when and where it was translated, and who originated the translations. The theoretical part of the paper presents Czech-Mexican relations as they evolved in the sociocultural polysystem of the 20th century. The paper further uses the theoretical framework of the praxeology of translation and the translator's role, it explains the phenomenon of direct and indirect translation, it discusses the importance of paratexts for the study of translations, it explains the specificity of producing translations for the Spanish-speaking countries as well as it outlines the issue of translating from small cultures. Historiographical research, paratextual discourse analysis and oral history were used as the methodological core of this paper. Using these methods, the paper presents a corpus of 39 translated Czech literary works published in Mexico, including "imported" translations and re-editions, supplying comprehensive details on every one of them. At the end, the paper updates the corpus of Mexican literature translated into Czech...

Nature-based tourism and ecotourism experienced a dynamic development over the past decade. While originally often described as specialized post-Fordist niche markets for ecologically aware and affluent target groups, in many regions they are nowadays characterized by a heterogeneous structure and the presence of a wide product range, from individual travels to package tours. The present dissertation analyzes the structure and economic importance of tourism in two highly frequented protected areas in middle income countries, the Sian Ka’an Biosphere Reserve (SKBR) in Mexico and the Souss-Massa National Park (SMNP) in Morocco. Both areas are situated in close proximity to the most important package tour destinations Cancún (Mexico) and Agadir (Morocco) and are subject to high touristic use and development pressure. So far, the planning of a more sustainable tourism development is hampered by the lack of reliable data. Based on demand-side surveys and income multipliers calculated with the help of regionalized input-output models, the visitor structure and economic impact of tourism in both protected areas are described. With regional income effects of approximately 1 million USD (SKBR) and approximately 1.9 million USD (SMNP), and resulting income equivalents of 1,348 and 5,218 persons, both the SKBR and the SMNP play an important—and often undervalued—role for the regional economies in underdeveloped rural peripheral regions of the countries. Detailed analyses of the visitor structures show marked differences with regard to criteria such as travel organization, nature/protected area affinity and expenditures. With regard to planning and marketing of nature-based tourism, protected area managers and political decision-takers are advised to focus on ecologically and economically attractive visitor groups. Based on the results of the two case studies as well as existing tourism typologies from the literature, a classification scheme is presented that may be used for a more target-oriented development and marketing of nature-based tourism products. / Natur- und Ökotourismus haben in den vergangenen Jahrzehnten eine dynamische Entwicklung durchlaufen. Einstmals häufig als spezialisierte postfordistische Nischenmärkte für ökologisch interessierte und zahlungskräftige Zielgruppen bezeichnet, sind sie heute in vielen Regionen durch eine heterogene Struktur und das Vorhandensein einer breiten Angebotspalette von Individualreisen bis hin zu Pauschalangeboten gekennzeichnet. Die vorliegende Arbeit befasst sich mit der Struktur und wirtschaftlichen Bedeutung des Tourismus in zwei stark touristisch frequentierten Schutzgebieten in Entwicklungs- bzw. Schwellenländern, dem Biosphärenreservat Sian Ka’an (SKBR) in Mexiko sowie des Souss-Massa Nationalpark (SMNP) in Marokko. Beide Gebiete liegen in unmittelbarer Nähe zu den wichtigsten Pauschalreisezielen Cancún (Mexiko) und Agadir (Marokko), und unterliegen einem hohen touristischen Nutzungs- und Entwicklungsdruck. Die Planung einer nachhaltigen Tourismusentwicklung in den Untersuchungsregionen wird bislang durch das Fehlen verlässlicher Daten erschwert. Basierend auf nachfrageseitigen Primärdatenerhebungen und mittels regionalisierter Input-Output-Modelle berechneter Einkommensmultiplikatoren werden die Besucherstruktur und ökonomische Bedeutung des Tourismus in beiden Schutzgebieten dargestellt. Mit regionalen Einkommenswirkungen in Höhe von ca. 1 Million USD (SKBR) bzw. ca. 1,9 Millionen USD (SMNP) und daraus abgeleiteten Einkommensäquivalenten von 1.348 bzw. 5.218 Personen, spielen sowohl das SKBR als auch der SMNP eine wichtige—und oftmals unterschätzte—Rolle für die regionale Wirtschaft in relativ strukturschwachen ländlichen peripheren Regionen der Staaten. Detaillierte Analysen der Besucherstruktur zeigen deutliche Unterschiede im Hinblick auf Kriterien wie Reiseorganisation, Natur- und Schutzgebietsaffinität und Ausgabeverhalten. Schutzgebietsmanagern und politische Entscheidungsträgern wird empfohlen, sich bei der Planung und Vermarktung des Schutzgebietstourismus stärker auf sowohl ökologisch als auch regionalwirtschaftlich attraktive Besuchergruppen zu konzentrieren. Basierend auf den Ergebnissen der beiden Fallstudien sowie existierenden Typisierungen aus der Literatur, wird ein Klassifizierungsschema zur gezielteren Entwicklung und Vermarktung von Naturtourismusprodukten vorgestellt.

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Univerzita Karlova v Praze Filozofická fakulta Katedra divadelní vědy Obecná teorie a dějiny umění a kultury Divadelní věda Argentinské, brazilské a mexické diskurzy v současné latinskoamerické dramatice Argentinian, Brazilian and Mexican Discourses in Contemporary Latin American Drama Discursos argentinos, brasileños y mexicanos en la dramaturgía latinoamericana contemporánea Abstract of the doctoral thesis Mgr. Martina Černá vedoucí práce: Mgr. Petr Christov, PhD. 2011 2 Abstract The thesis Argentinian, Brazilian and Mexican Discourses in Contemporary Latin American Drama deals with the situation in contemporary Latin American theatre on the basis of theatre plays by three contemporary playwrights from Argentina, Brazil and Mexico. This situation is considered not only from the point of view of text analysis, but mainly with respect to the discourses which the authors hold with their readers/spectators on local, national, continental and international levels. The introductory part of the work presents the subject of Latin American identity and describes the criteria how particular playwrights, texts as well as methods and tools for their analysis have been chosen. However, it is important to emphasize that their interpretation is made in the Czech context which is culturally, historically and socially...

Univerzita Karlova v Praze Filozofická fakulta Katedra divadelní vědy Obecná teorie a dějiny umění a kultury Divadelní věda Argentinské, brazilské a mexické diskurzy v současné latinskoamerické dramatice Argentinian, Brazilian and Mexican Discourses in Contemporary Latin American Drama Discursos argentinos, brasileños y mexicanos en la dramaturgía latinoamericana contemporánea Abstract of the doctoral thesis Mgr. Martina Černá vedoucí práce: Mgr. Petr Christov, PhD. 2011 2 Abstract The thesis Argentinian, Brazilian and Mexican Discourses in Contemporary Latin American Drama deals with the situation in contemporary Latin American theatre on the basis of theatre plays by three contemporary playwrights from Argentina, Brazil and Mexico. This situation is considered not only from the point of view of text analysis, but mainly with respect to the discourses which the authors hold with their readers/spectators on local, national, continental and international levels. The introductory part of the work presents the subject of Latin American identity and describes the criteria how particular playwrights, texts as well as methods and tools for their analysis have been chosen. However, it is important to emphasize that their interpretation is made in the Czech context which is culturally, historically and socially...