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The purpose of this thesis is to gather and compare representative moral philosophies with the view to selecting that philosophy which seems best suited to fit the needs of man as he strives to become a more efficient social being.

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Jane Austen provides moral guidance in her nocels, showing her readers what is wrong with her society. Novels such as Pride & Prejudice and Sense & Sensibility contain studies of human character and lack of morals. She guides her readers towards a clearer moral vision by including characters such as George Wickham and John Willoughby, and warns her readers about trusting first impressions. The essay focuses on the moral aspects of these scoundrels. It analyses and compares the characters based on the first impressions from others, the events in the novels where their true colors emerge and how they are judged by the characters and the author in the novel. The essay argues that Austen's way of developing the scoundrels enables her to prove a point of morality to her readers, showing us the danger of trusting first impressions and appearances, warning us against the deceptive evil which presents itself disguised in charm and respectability. Thus she guides her readers towards a clearer vision of true worth and good morals - such as honesty and consideration for others - in a way that may be discussed and appreciated by young people of today. In addition, a didactic approach is included, showing how the findings in the esay can be used and interpreted in an English class in Swedish upper-secondary school. It provides a lesson plan based on the findings, and are justified by answering the question "why should we study literature" and "why should we study Jane Austen?". The goal is to form activities that students find both entertaining and motivating. It will show that both scoundrels are well-behaved, handsome and are well-liked by the majority of the characters in the beginning. However, they are also dishonest, selfish and driven by economival and sexual motives. This shows the danger of trusting fist impressions and justifies the reason why they are scoundrels. However, there are differences that differentiate them: Wickham is not able to love or feel remorse, while Willoughby is.

Abstract From the multi-level marketing industry in Taiwan, this study chooses a multi-level marketing company which comprises the characteristics of the niche-based industry in Taiwan and has been established for more than a decade as its subject, aiming to analyze the key to the success of the said company. After the literature review and in-depth interviews with the industry in question, the findings are as follows: I. This study finds out that honesty, kindness and positive marketing concepts are the moral standards salespeople should possess; and the characteristic of being gregarious is regarded as special for the multi-level marketing industry. The operation of the multi-level marketing is based on the cooperation between the upper- and lower-level salespeople on a team basis, and those salespeople support, service, and help one another to accomplish everything, while the conventional business places emphasis on individual performances. Against the backdrop, the characteristics of the multi-level marketing salespeople are somewhat different from those of the conventional salespeople. II. The making of the multi-level marketing industry is that multi-level marketing salespeople have a better capability of providing services. Also, the capabilities of making recommendations, arranging organizational action competence, and drawing up plans for the organization are the factors used to evaluate the success of a multi-level marketing company. III. The interview with the case company done by this study proves the idea proposed by Porter (1985): the innovation of products or services contributes to the differentiation between an enterprise and its competitors, and the enterprise can acquire a better selling price; and the innovation of important techniques or approaches enables an enterprise to enhance efficiency, lower costs, and even form a differentiation. The said principle is applicable to other industries, and likewise to the multi-level marketing industry. Keywords: multi-level marketing, morals, service capability,

Thesis (Ph. D.)--University of Chicago, Dept. of Art History and Dept. of Philosophy, Aug. 2003. / Includes bibliographical references. Also available on the Internet.

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Thesis (Th. M.)--Western Seminary, Portland, OR, 2005. / Abstract. Includes bibliographical references (leaves 151-161).