American and British exhibitions of town planning, dwellings, and home furnishings proliferated during World War II as architects seized an opportunity to rethink housing on a mass scale. “Tomorrow on Display” analyzes a range of these displays to illuminate how wartime planning and modern architecture were inextricably intertwined. The dissertation demonstrates how concepts such as the neighborhood unit and the production of modern dwellings were spurred by the war as architects in the U.S. and Britain envisioned more egalitarian forms of living. But it also illustrates how architects, curators, and institutions promoted such concepts, visualizing postwar housing for non-professional audiences by connecting architectural designs to ideas about democracy during and following the war. As “Tomorrow on Display” shows, with men enlisted in the conflict, many of these new curators and museum personnel were women. Chapter one analyzes the exhibitions Wartime Housing (Museum of Modern Art, 1942) and Rebuilding Britain (Royal Institute of British Architects, 1943) to illustrate how curators framed the war as an opportunity to modernize housing. Chapter two examines Look at Your Neighborhood (MoMA, 1944) and Planning Your Neighborhood (Army Bureau of Current Affairs, 1945) to illuminate the ways in which town-planning displays communicated to visitors the egalitarian potential of the neighborhood unit. Chapter three looks at Integrated Building (MoMA, 1945) and Kitchen Planning (British Gas Industry, 1945) to elucidate how kitchen-planning exhibits encouraged women to think of the postwar future by planning their new homes. Finally, chapter four studies how model housing displays such as Idea House II (Walker Art Center, 1947-48) and 4 Ways of Living (Ministry of Health/Council of Industrial Design, 1949) encouraged postwar audiences to envision themselves living in and furnishing modern homes. Collectively this research reveals how curators and their institutions called upon visitors to advocate, personalize, and consume as democratic duties. Ultimately, the project argues that the exhibitions’ underlying ideological agendas constructed and reinforced a democratic citizenry to combat the totalitarian regimes against which the U.S. and Britain were unified. / 2025-10-31T00:00:00Z

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La thèse s’intéresse aux expositions de design graphique, à la fois en tant qu’événements constitutifs de l’histoire de la discipline et en tant qu’espaces (scénographiques et discursifs) où se manifestent ses liens plus ou moins assumés avec la création artistique. Elle s’appuie sur un corpus de quatre cents expositions, organisées entre 1895 et 1995, au sein de trois institutions muséales : le Stedelijk Museum d’Amsterdam, fondé en 1895, le Museum of Modern Art (MoMA) de New York, créé en 1929 et le Musée national d’art moderne-Centre de création industrielle (Mnam/Cci), né en 1993 de la fusion de deux départements du Centre Pompidou. L’étude des archives de ces manifestations met au jour ce que furent les choix de programmation des musées (quels objets, quelles époques, quels graphistes mettent-elles en avant ?) ; mais aussi les différents statuts qui sont conférés aux objets imprimés, par la scénographie ou par les discours qui les environnent. La thèse révèle, notamment, la préférence des musées d’art moderne pour l’affiche, pour le graphisme « d’utilité publique » et pour le travail des « graphistes-auteurs ». À ce graphisme « de musée » sont appliqués des cadres interprétatifs qui le rapproche de la création artistique : assimilation du graphiste à un artiste, omission des circonstances de la commande, description des styles, recherche des influences… Les expositions de « communications visuelles » organisées par le CCI offrent un singulier contrepoint à ce modèle, dans la mesure où elles consacrent moins les « œuvres » du graphisme qu’elles ne s’interrogent sur leur contexte social de production et d’utilisation. / This dissertation looks at graphic design exhibitions both as events that are part of the history of the discipline and as scenographic and academic forums for expressing, more or less consciously, its links with artistic creativity. It is based on the analysis of four hundred exhibitions, held between 1895 and 1995 at three modern art museums : the Stedelijk Museum in Amsterdam, founded in 1895, the MoMA in New York, inaugurated in 1929 and the Musée national d’art moderne-Centre de création industrielle (Mnam/Cci), created in 1993 after the fusion of two separate departments of the Centre Pompidou. The archives of these exhibitions highlights both the choices of programming (what objects, eras and graphic designers do they ?), and the various status confered to printed objects by scenography and surrounding texts and discourses. The dissertation reveals the preference of modern art museums for posters, for graphic design for the public domain, and for the work of ‘graphic designers-cum-authors’. This specific graphic design elected by museums is envisionned according to interpretative frames that likens it to artistic creation through the rapprochement between graphic designers and artists, the omission of circumstances pertaining to commissions, descriptions of styles, search for influences, etc. The ‘visual communication’ exhibitions organised by the CCI provide a striking contrast to this model in so far as they concentrated less on the actual ‘works’ of graphic design than on the social context of their production and use.

Submitted by Carolina Almeida (carolbalmeida@gmail.com) on 2018-07-30T13:46:37Z No. of bitstreams: 1 O Museu de Arte Moderna da Bahia e suas contemporaneidades_de Lina Bo Bardi a Solange Farkas.pdf: 2220361 bytes, checksum: 84b31809cb984bc4dfae17d5b81e4eff (MD5) / Approved for entry into archive by Setor de Periódicos (per_macedocosta@ufba.br) on 2018-07-30T15:36:06Z (GMT) No. of bitstreams: 1 O Museu de Arte Moderna da Bahia e suas contemporaneidades_de Lina Bo Bardi a Solange Farkas.pdf: 2220361 bytes, checksum: 84b31809cb984bc4dfae17d5b81e4eff (MD5) / Made available in DSpace on 2018-07-30T15:36:06Z (GMT). No. of bitstreams: 1 O Museu de Arte Moderna da Bahia e suas contemporaneidades_de Lina Bo Bardi a Solange Farkas.pdf: 2220361 bytes, checksum: 84b31809cb984bc4dfae17d5b81e4eff (MD5) / A presente dissertação analisa o Museu de Arte Moderna da Bahia (MAM-BA) e sua gestão no contexto das recentes mudanças e avanços ocorridos nas políticas culturais baianas. O recorte temporal está concentrado no período entre 2007 a 2010, quando o Estado passou a ter uma Secretaria de Cultura autônoma, independente do turismo. Nesse período a curadora de arte Solange Farkas esteve à frente do museu e buscou dinamizá-lo com uma intensa programação de atividades, com o objetivo de inseri-lo no sistema nacional e internacional de arte contemporânea. A investigação leva em consideração a concepção original do MAM-BA, conforme idealizada pela arquiteta italiana Lina Bob Bardi, como um importante elemento legitimador da instituição na cena das artes visuais. Nesse sentido, confrontam-se aspectos entre as gestões Farkas (2007-2010) e a gestão Bo Bardi (1959-1964), visando identificar aproximações e diferenças. Para compreender diferentes aspectos da gestão, as influências das políticas culturais implementadas e a referência ao pensamento de Lina, foram realizadas entrevistas com gestores, artistas, curadores e pesquisadores atuantes no cenário cultural baiano. / This dissertation analyses the Museum of Modern Art of Bahia (MAM-BA) in its contemporary context and the relationship that existed between its management and the recent changes and advances in the cultural policies of the state of Bahia. The temporal cut is concentrated in the period between 2007 and 2010, when the State of Bahia reorganized its administration to have an autonomous Secretariat of Culture, independent of Tourism activities. During this period the curator Solange Farkas took over the management of the museum and sought to energize it with an intense activity, with the objective of inserting it into the national and international scenario of the contemporary art. The research considers the original MAM-BA, as originally designed by the Italian architect Lina Bo Bardi as a legitimating element of the institution in the scene of the visual arts. In this sense, aspects are confronted between the Farkas administration (2007-2010) and the Bo Bardi management (1959-1964), to identify approximations and differences. To understand the different management aspects, the influences of cultural policies and the reference of the Lina’s thought, interviews were carried out and a questionnaire was applied with managers, artists, curators and researchers in the Bahia’s cultural scene.

This thesis studies the influential role of architectural exhibitions in shaping and directing architectural discourses. The study accepts architectural exhibitions and associated publications as the critical act of architecture, in which (the work of) architecture is interpreted, reproduced and publicized. The main focus of this thesis is Modern Architecture: International Exhibition, held in 1932 at the Museum of Modern Art (MoMA). This particular exhibition is a significant historical event, which officially announced architecture of the early 20th century as International Style. The thesis underlines the role of the 1932 exhibition and MoMA as an architectural media in reproducing the works of architecture and reformulating the agenda of 20th century modern architecture especially in U.S.A.

The topic of my master’s thesis was to create an architectural study of Central European Forum in Olomouc. The Forum will be housed in refurbished premises of the Museum of Modern Art on Denisova Street and a new building erected on the neighbouring vacant lot, which was created when five historical burgher houses were demolished in 1969.The forum will be focused on collecting, exhibiting and publishing activities regarding various representations of Central European art, with special attention paid to modern and contemporary art. ‘Forum’ is much wider term than, for instance, ‘museum’ or ‘gallery’ – apart from its essential activities, various discussions, lectures, symposiums, and other events will also be organised. Proposed area is located in the heart of Olomouc city, directly in its conservation area and therefore it was crucial to take into consideration the existing historical development in neighbourhood. Main volume of the proposed building connects with building of the existing museum. Gradation of the other volumes based on the sloped terrain configuration lead to a sensitive completion of the vacant gap site and the existing historical surroundings remained preserved. construction of the new building of Central European Forum came to creation of new exhibition and assembly spaces, depositories, studios as well as technical facilities, changing rooms and sanitary facilities for museum crew.

Esta dissertação tem como objeto o programa de exposições intitulado Panorama da Arte Brasileira, criado pelo Museu de Arte Moderna de São Paulo (MAM SP) em 1969 após a transferência de seu acervo para a Universidade de São Paulo. O Panorama tinha como objetivo restabelecer a programação e, ao mesmo tempo, gerar um novo acervo para a instituição por meio da aquisição e da doação de obras a cada edição. A importância do Panorama para o reerguimento do museu e para a renovação de sua relação com o meio cultural justifica a pertinência deste estudo. Tomando como principal material de análise os textos curatoriais, discute-se como as premissas do programa, fundamentadas nos termos panorama, arte brasileira e atual, provocaram respostas distintas por parte dos curadores convidados ao longo dos anos. Parte-se da hipótese de que teria havido uma mudança de paradigma, iniciada em meados da década de 1990, que se consolidaria na virada dos anos 2000, quando o programa passa a ser curado por profissionais sem relação institucional com o MAM SP. A pesquisa aponta que ao longo desse período os discursos curatoriais tornaram-se autorreferentes e que a ideia de atual deixou de se relacionar aos trabalhos expostos e passou a materializar não só um pensamento crítico sobre eles, mas também uma reflexão mais ampla sobre a arte contemporânea brasileira e sua relação com a tradição modernista. Por fim, foi possível concluir que, a partir dos anos 2000, a problematização de uma espécie de mito de origem da arte contemporânea brasileira tornou-se recorrente no Panorama da Arte Brasileira e que os discursos curatoriais passaram a adotar o modernismo como o principal parâmetro para se pensar as características do que seria, ou no que se diferenciava, a arte nacional. / The focus of this dissertation is the program of exhibitions entitled Panorama da Arte Brasileira (Panorama of Brazilian Art) created by the São Paulo Museum of Modern Art (MAM SP) in 1969, after its collection was transferred to the University of São Paulo. The objective of the Panorama was to reestablish the program and, at the same time, create a new collection for the institution through acquisitions and donations of works to each edition. The importance of the Panorama to the reemergence of the museum and the renewal of its relationship with the cultural milieu justifies the focus of this study. Analyzing primarily curatorial texts, the study discusses how the premises of the program, founded on the terms panorama, Brazilian art and current, resulted in different responses from the guest curators over the years. It is based on the theory that there has been a change in paradigm, which began in the mid-1990s, and consolidated at the turn of the millennium, when the program began to be curated without an institutional relationship with MAM SP. The study shows that over this period the curatorial discourse became increasingly self-referencing and that the idea of current was no longer related to the works on exhibit and began to manifest, not only critical thought about them, but also a broader reflection on contemporary Brazilian art and its relationship with the modernist tradition. Finally, it was possible to conclude that, starting in the 2000s, questions surrounding a myth of origin of Brazilian contemporary art became recurrent in the Panorama of Brazilian Art and that the curatorial discourse began to adopt Modernism as the main parameter when considering the characteristics of what is national art.

Este projeto tem como objetivo central analisar a formação da coleção latino-americana do Museu de Arte Moderna de Nova York (MoMA), entre 1931 e 1943, buscando entender as relações entre política e cultura. Essas balizas cronológicas se abrem com a primeira exposição do pintor mexicano, Diego Rivera, ocorrida em 1931, e se fecham com a primeira exposição coletiva de artistas da América Latina no MoMA, em 1943. Por meio da análise do extenso catálogo publicado sobre a coleção, pretendemos acompanhar a sua criação e os principais atores envolvidos nesse empreendimento. Pensamos que o texto tinha a finalidade de justificar artisticamente a formação da coleção e de mostrar uma determinada visão sobre a arte da América Latina. Entendemos que a coleção está conectada com as perspectivas da chamada Política da Boa Vizinhança, que marcou as relações entre os Estados Unidos e os países da América Latina nesse período. / This dissertation aims to analyze the making of the Latin American Collection of the Museum of Modern Art (MoMA) in New York, between 1931 and 1943, emphasizing the relationship between politics and culture. It begins with the first exhibition of a Mexican artist, Diego Rivera, at the Museum, which took place in 1931, and it ends with the first exhibition of Latin America artists in 1943. Our main source is the extensive catalog of the collection that presents the actors and the ideas involved in the project. The relevance of the collection is connected to the so called Good Neighbor Policy, which designed the international relations between the United States and the countries of Latin America in the period between 1933 and 1945.

Este projeto tem como objetivo central analisar a formação da coleção latino-americana do Museu de Arte Moderna de Nova York (MoMA), entre 1931 e 1943, buscando entender as relações entre política e cultura. Essas balizas cronológicas se abrem com a primeira exposição do pintor mexicano, Diego Rivera, ocorrida em 1931, e se fecham com a primeira exposição coletiva de artistas da América Latina no MoMA, em 1943. Por meio da análise do extenso catálogo publicado sobre a coleção, pretendemos acompanhar a sua criação e os principais atores envolvidos nesse empreendimento. Pensamos que o texto tinha a finalidade de justificar artisticamente a formação da coleção e de mostrar uma determinada visão sobre a arte da América Latina. Entendemos que a coleção está conectada com as perspectivas da chamada Política da Boa Vizinhança, que marcou as relações entre os Estados Unidos e os países da América Latina nesse período. / This dissertation aims to analyze the making of the Latin American Collection of the Museum of Modern Art (MoMA) in New York, between 1931 and 1943, emphasizing the relationship between politics and culture. It begins with the first exhibition of a Mexican artist, Diego Rivera, at the Museum, which took place in 1931, and it ends with the first exhibition of Latin America artists in 1943. Our main source is the extensive catalog of the collection that presents the actors and the ideas involved in the project. The relevance of the collection is connected to the so called Good Neighbor Policy, which designed the international relations between the United States and the countries of Latin America in the period between 1933 and 1945.

The Museum of Modern Art's television project sponsored by the Rockefeller Brother's Fund between 1952 and 1955 was designed to educate a democratic and cultured citizenry through the principles and practices of modern art and liberal humanism. Through a close reading of four television programs, related policy documents and exhibitions, as well as critical, educational and promotional literature, this study will show how within the context of the MoMA's mandate and history, the television project was a decisive, yet highly troubled attempt to forge cultural citizenship through the burgeoning media of modern art and television. This exploration will establish how the television project was an integral aspect of the MoMA's efforts since World War II to situate modern art as essential to the formation of an international polity shaped around the promise of universality, yet dependent on upholding the primacy of free and creative individuals. In addressing such a challenge, this dissertation will contend that television was not necessarily antithetical to modernism, rather it was just one among an array of struggling forces falling within the rubric of the modern. Moreover, this analysis will consider the importance of culture in logics of liberal governance. In order to elucidate the dimensions of cultural democracy as they emerged through the MoMA's television project, this study will be shaped around a discussion of three components crucial to the formation and maintenance of citizenly conduct---civic education, democratic cultural communications, and cross-cultural governance. To these ends, a range of sources from the disciplines of Communications, Cultural Studies and Critical Artistic Studies will be drawn on in order to investigate the provisional links forged between modern art, media pedagogy, and cultural citizenship in the Cold War period.