Esta pesquisa buscou compreender as aprendizagens e práticas musicais presentes e desencadeadas no e pelo Festival Música Estudantil de Guarulhos, que teve caráter competitivo e focou as músicas produzidas por estudantes. O objetivo do evento foi o de mobilizar as escolas do município de Guarulhos – SP, e, dar visibilidade às ações músico-pedagógicas nelas desencadeadas. Organizado pela Secretaria de Cultura do município, o Festival envolveu professores e gestores escolares, gestores municipais e, especialmente, 23 grupos musicais formados por jovens estudantes. O evento foi aberto a todas às formações de grupos instrumentais/vocais e a todos estilos/gêneros musicais, o que resultou em uma variedade significativa de jeitos e formas de tocar e cantar. Organizado em duas semifinais e uma final, o evento teve como premiação prometida a gravação de um CD com as dez músicas finalistas. As questões que guiaram a pesquisa foram: Que práticas musicais juvenis aparecem no evento? Como elas apareceram? Que ações músico-pedagógicas o Festival pôde mobilizar nos jovens participantes? E na escola, como isso ocorreu? Em que medida os jovens participantes, e a escola, interferiram nas decisões e na dinâmica do Festival? Para discutir estas questões, enfoquei o Festival de Música Estudantil de Guarulhos considerando que sua dinâmica e funcionamento potencializam aprendizagens musicais para os envolvidos. O Festival foi tomado como uma ação criada a partir de uma política pública, que pode congregar e remodelar práticas culturais no âmbito da música. A pesquisa foi orientada pela abordagem qualitativa e teve como método investigativo o estudo de caso. A inserção em campo se deu entre os meses de outubro de 2011 e junho de 2012, e os dados construídos no trabalho de campo constituíram-se em: 1) observações com registros fotográficos e em audiovisual das eliminatórias e a final do festival de 2011; 2) entrevistas semiestruturadas com os integrantes das bandas e grupos musicais, a equipe pedagógica das escolas participantes, e a equipe organizadora do Festival – incluindo funcionários da Secretaria de Cultura do Município de Guarulhos e da Secretaria de Educação do Estado de São Paulo; e, 3) documentos relativos ao evento. Os dados da pesquisa permitem a compreensão da dinâmica, da estrutura, e do potencial músico-pedagógico imbuídos nesse tipo de evento. Ao longo do Festival ocorreram diversos momentos profícuos em aprendizagens musicais, tais como a preparação dos jovens estudantes para o evento, e, as situações em que os organizadores possibilitaram o contato deles com outros músicos que lhes passaram dicas e instruções musicais. O Festival alavancou a prática musical de vários jovens e modificou o cenário escolar a partir do engajamento de estudantes e professores com composições, organização de bandas e apresentações musicais. Os resultados mostram que o Festival extrapolou o espaço e o calendário formalmente estabelecido pelos organizadores, contemplando a vida e a música de seus participantes. / This research aimed at understanding the learning and musical practices triggered in and by the student music festival in Guarulhos. The festival had a competitive nature and focused on the songs produced by the students. Another as important objective was to mobilize the municipal schools in Guarulhos – SP, and also highlight the music education actions developed there. This event was organized by the Municipal Department of Culture involving teachers, school and municipal managers and, especially, twenty-three music groups formed by young students. It was open to all instrumental/vocal groups of any formation and music style, which resulted in a great variety of manners of singing and playing music. The festival had two semifinals and a final, the prize was the recording of a CD with the ten best songs. The leading questions to the research were: What are the juvenile musical practices present at the event? How did they appear? What music education actions did the festival cause in the young participants? And at school, how did that happen? To what extent did the young participants – and the school – interfere in the decisions and dynamics of the event? In order to discuss these questions, the research focuses the student music festival in Guarulhos based on the arguments of field of music education has – understood as a field of knowledge that takes interest in the processes of music teaching and/or learning. The research was guided by the qualitative approach and had a case study as the investigative method. The inclusion in the field occurred between the months of October 2011 and June 2012. The resulting data consists of: 1) audiovisual and photographic records of the playoffs and the final in 2011; 2) semi-structured interviews with participating groups, participating schools’ pedagogical team, and the organizing staff of the Festival - including people from the Department of Culture of Guarulhos and people involved in the Education Department of the State of São Paulo; and, 3) festival-related documents and reports. The resulting data allow the understanding of aspects such as the dynamics, structure, and the music and educational potential present in this kind of event. There were several fruitful moments of music learning during the festival, such as the students’ preparation for the event, and the possibility the organizers gave them to be in touch with other musicians who provided them with hints and instructions concerning music. The festival boosted the music practice of several young students, changing the school setting from the commitment of students and teachers in composing, forming groups, and the music performances. The results show that the festival went beyond the space and schedule the organizers had formally established – by contemplating its participants’ life and music.

Title: Festivalernas Intåg – Korröfestivalen- en bordunstämmas resa genom festivaliseringen The Korrö festival- The establishment of a Swedish Folk Music Festival. This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the “Korrö bordunstämma” to build instruments and play folk music. Later on the event started to attract other people through public live concerts. These concerts became more and more popular and they soon took over the original purpose of the event. This became a turning point for “Korrö bordunstämma” who now decided to change name to the Korrö Folk Music Festival. I have been studying the history of this event to see if I could find any particular circumstances that may have contributed to the popularity this event have reached over the years. I will illustrate how certain factors such as organisation, economy and alteration of visitors have affected the festival. This text will give the reader a presentation of a festival in constant change. I believe that The Korrö Folk Music Festival has been an important part of the development of modern Swedish folk music and still is.

<p>Title: Festivalernas Intåg – Korröfestivalen- en bordunstämmas resa genom festivaliseringen</p><p>The Korrö festival- The establishment of a Swedish Folk Music Festival.</p><p>This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the “Korrö bordunstämma” to build instruments and play folk music. Later on the event started to attract other people through public live concerts. These concerts became more and more popular and they soon took over the original purpose of the event. This became a turning point for “Korrö bordunstämma” who now decided to change name to the Korrö Folk Music Festival. I have been studying the history of this event to see if I could find any particular circumstances that may have contributed to the popularity this event have reached over the years. I will illustrate how certain factors such as organisation, economy and alteration of visitors have affected the festival. This text will give the reader a presentation of a festival in constant change. I believe that The Korrö Folk Music Festival has been an important part of the development of modern Swedish folk music and still is.</p>

Tyrimo tikslas: Ištirti marketingo komunikaciją organizuojant Pažaislio muzikos festivalį remiantis lankytojų vertinimu. Probleminis klausimas: Kokios Pažaislio muzikos festivalio rengėjų pasirinktos marketingo komunikacijos priemonės yra pastebimiausios lankytojų? Tyrimo objektas: Marketingo komunikacija Pažaislio muzikos festivalyje. Tyrimo uždaviniai: 1. Atskleisti kultūrinio turizmo sampratą ir renginių organizavimo teorijos nuostatas. 2. Išanalizuoti marketingo komunikacijos teorinius aspektus. 3. Ištirti Pažaislio muzikos festivalio lankytojų požiūrį į kuriamą marketingo komunikaciją. 4. Nustatyti, kurios Pažaislio muzikos festivalio rengėjų naudojamos marketingo komunikacijos priemonės buvo labiausiai pastebėtos festivalio lankytojų. Rezultatai ir išvados: 1. Kultūrinis turizmas tai specifinė turizmo sritis, apimanti įvairius kultūrinius išteklius, tradicijas, istoriją. Vienas iš šios turizmo srities elementų ir turistų traukos objektų yra organizuojami kultūriniai renginiai. 2.Marketingo komunikacijos procesu siuntėjas siekia perduoti norimą informaciją apie prekę ar paslaugą gavėjui, bandydamas ne tik sukurti norimą žinomumą ir įvaizdį vartotojo sąmonėje, bet ir užmegzti ryšį tarp tos paslaugos ir vartotojo, tuo pačiu siekiant didinti kliento lojalumą. 3. Tyrimo metu paaiškėjo, kad daugiau nei keturi penktadaliai apklaustųjų pažymėjo jog jų nuomone marketingo komunikacijos priemonės yra efektyvios. Taip pat gauti rezultatai rodo, kad festivalio marketingo... [toliau žr. visą tekstą] / Question of investigation: Which Pažaislis Music Festival organizers selected marketing communication tools are noticeable of festival visitors? Object of investigation: Marketing communication in Pažaislis Music Festival. Aim of investigation: To explore marketing communication in Pažaislis music festival based on festival visitors evaluation. Objectives of the study: 1. To educe cultural tourism and event organization features. 2. To analyze the theoretical aspects of marketing communications. 3. To explore Pažaislis music festival visitors assessment of event marketing communications. 4. To find out which Pažaislis music festival organizers used marketing communication tools were the most observed of festival visitors. Conclusions: 1. Cultural tourism is a specific tourism segment, covering a variety of cultural resources, traditions, and history. Organized mass cultural events is one of the tourists attraction elements. 2. In marketing communication process sender using marketing communication tools and channels to transmit information about the product or service to costumer, and trying to create the image service in user's consciousness, also to establish the relationship between services and the consumer at the same time increase customer loyalty. 3. The study revealed that more than four-fifths of respondents said that they believe the marketing communication tools are effective. Also, the results show that the festival marketing communication tools were usually... [to full text]

The objective of this study was to propose a cultural and social event represents the Roma culture as a tourism product, including its material, technical, administrative, financial and commercial terms. Project proposal was based on a survey of currently offers of cultural events in Vlašim, analysis results, the preferences of visitors, potential restrictions by state and local authorities. Another objective was to evaluate the benefits of proposed event for tourism development in the surveyed area.

Esta pesquisa buscou compreender as aprendizagens e práticas musicais presentes e desencadeadas no e pelo Festival Música Estudantil de Guarulhos, que teve caráter competitivo e focou as músicas produzidas por estudantes. O objetivo do evento foi o de mobilizar as escolas do município de Guarulhos – SP, e, dar visibilidade às ações músico-pedagógicas nelas desencadeadas. Organizado pela Secretaria de Cultura do município, o Festival envolveu professores e gestores escolares, gestores municipais e, especialmente, 23 grupos musicais formados por jovens estudantes. O evento foi aberto a todas às formações de grupos instrumentais/vocais e a todos estilos/gêneros musicais, o que resultou em uma variedade significativa de jeitos e formas de tocar e cantar. Organizado em duas semifinais e uma final, o evento teve como premiação prometida a gravação de um CD com as dez músicas finalistas. As questões que guiaram a pesquisa foram: Que práticas musicais juvenis aparecem no evento? Como elas apareceram? Que ações músico-pedagógicas o Festival pôde mobilizar nos jovens participantes? E na escola, como isso ocorreu? Em que medida os jovens participantes, e a escola, interferiram nas decisões e na dinâmica do Festival? Para discutir estas questões, enfoquei o Festival de Música Estudantil de Guarulhos considerando que sua dinâmica e funcionamento potencializam aprendizagens musicais para os envolvidos. O Festival foi tomado como uma ação criada a partir de uma política pública, que pode congregar e remodelar práticas culturais no âmbito da música. A pesquisa foi orientada pela abordagem qualitativa e teve como método investigativo o estudo de caso. A inserção em campo se deu entre os meses de outubro de 2011 e junho de 2012, e os dados construídos no trabalho de campo constituíram-se em: 1) observações com registros fotográficos e em audiovisual das eliminatórias e a final do festival de 2011; 2) entrevistas semiestruturadas com os integrantes das bandas e grupos musicais, a equipe pedagógica das escolas participantes, e a equipe organizadora do Festival – incluindo funcionários da Secretaria de Cultura do Município de Guarulhos e da Secretaria de Educação do Estado de São Paulo; e, 3) documentos relativos ao evento. Os dados da pesquisa permitem a compreensão da dinâmica, da estrutura, e do potencial músico-pedagógico imbuídos nesse tipo de evento. Ao longo do Festival ocorreram diversos momentos profícuos em aprendizagens musicais, tais como a preparação dos jovens estudantes para o evento, e, as situações em que os organizadores possibilitaram o contato deles com outros músicos que lhes passaram dicas e instruções musicais. O Festival alavancou a prática musical de vários jovens e modificou o cenário escolar a partir do engajamento de estudantes e professores com composições, organização de bandas e apresentações musicais. Os resultados mostram que o Festival extrapolou o espaço e o calendário formalmente estabelecido pelos organizadores, contemplando a vida e a música de seus participantes. / This research aimed at understanding the learning and musical practices triggered in and by the student music festival in Guarulhos. The festival had a competitive nature and focused on the songs produced by the students. Another as important objective was to mobilize the municipal schools in Guarulhos – SP, and also highlight the music education actions developed there. This event was organized by the Municipal Department of Culture involving teachers, school and municipal managers and, especially, twenty-three music groups formed by young students. It was open to all instrumental/vocal groups of any formation and music style, which resulted in a great variety of manners of singing and playing music. The festival had two semifinals and a final, the prize was the recording of a CD with the ten best songs. The leading questions to the research were: What are the juvenile musical practices present at the event? How did they appear? What music education actions did the festival cause in the young participants? And at school, how did that happen? To what extent did the young participants – and the school – interfere in the decisions and dynamics of the event? In order to discuss these questions, the research focuses the student music festival in Guarulhos based on the arguments of field of music education has – understood as a field of knowledge that takes interest in the processes of music teaching and/or learning. The research was guided by the qualitative approach and had a case study as the investigative method. The inclusion in the field occurred between the months of October 2011 and June 2012. The resulting data consists of: 1) audiovisual and photographic records of the playoffs and the final in 2011; 2) semi-structured interviews with participating groups, participating schools’ pedagogical team, and the organizing staff of the Festival - including people from the Department of Culture of Guarulhos and people involved in the Education Department of the State of São Paulo; and, 3) festival-related documents and reports. The resulting data allow the understanding of aspects such as the dynamics, structure, and the music and educational potential present in this kind of event. There were several fruitful moments of music learning during the festival, such as the students’ preparation for the event, and the possibility the organizers gave them to be in touch with other musicians who provided them with hints and instructions concerning music. The festival boosted the music practice of several young students, changing the school setting from the commitment of students and teachers in composing, forming groups, and the music performances. The results show that the festival went beyond the space and schedule the organizers had formally established – by contemplating its participants’ life and music.

This thesis focuses on marketing activities of the classical music festival Dvořák's Prague. Its goal is to analyze the advertising and other marketing activities of Dvořák's Prague in detail. On these bases recommendations on how to increase the knowledge of the festival will be proposed. The thesis is divided into two parts. In the first part the thesis focuses on theoretical points related to marketing ín general and to the arts, which are the subject of the festival. Then the concept of the market research is defined, its process and methods. In the second part, theoretical points are applied. After the introduction of the festival itself, the thesis continues with the analysis of particular marketing activities and with the marketing research, which was conducted to discover the public knowledge and awareness of the festival. In the final part the findings from the analyses of marketing activities and results of the marketing research will be used to propose possible improvements in marketing campaign to increase the public awareness of the festival.

Esta pesquisa buscou compreender as aprendizagens e práticas musicais presentes e desencadeadas no e pelo Festival Música Estudantil de Guarulhos, que teve caráter competitivo e focou as músicas produzidas por estudantes. O objetivo do evento foi o de mobilizar as escolas do município de Guarulhos – SP, e, dar visibilidade às ações músico-pedagógicas nelas desencadeadas. Organizado pela Secretaria de Cultura do município, o Festival envolveu professores e gestores escolares, gestores municipais e, especialmente, 23 grupos musicais formados por jovens estudantes. O evento foi aberto a todas às formações de grupos instrumentais/vocais e a todos estilos/gêneros musicais, o que resultou em uma variedade significativa de jeitos e formas de tocar e cantar. Organizado em duas semifinais e uma final, o evento teve como premiação prometida a gravação de um CD com as dez músicas finalistas. As questões que guiaram a pesquisa foram: Que práticas musicais juvenis aparecem no evento? Como elas apareceram? Que ações músico-pedagógicas o Festival pôde mobilizar nos jovens participantes? E na escola, como isso ocorreu? Em que medida os jovens participantes, e a escola, interferiram nas decisões e na dinâmica do Festival? Para discutir estas questões, enfoquei o Festival de Música Estudantil de Guarulhos considerando que sua dinâmica e funcionamento potencializam aprendizagens musicais para os envolvidos. O Festival foi tomado como uma ação criada a partir de uma política pública, que pode congregar e remodelar práticas culturais no âmbito da música. A pesquisa foi orientada pela abordagem qualitativa e teve como método investigativo o estudo de caso. A inserção em campo se deu entre os meses de outubro de 2011 e junho de 2012, e os dados construídos no trabalho de campo constituíram-se em: 1) observações com registros fotográficos e em audiovisual das eliminatórias e a final do festival de 2011; 2) entrevistas semiestruturadas com os integrantes das bandas e grupos musicais, a equipe pedagógica das escolas participantes, e a equipe organizadora do Festival – incluindo funcionários da Secretaria de Cultura do Município de Guarulhos e da Secretaria de Educação do Estado de São Paulo; e, 3) documentos relativos ao evento. Os dados da pesquisa permitem a compreensão da dinâmica, da estrutura, e do potencial músico-pedagógico imbuídos nesse tipo de evento. Ao longo do Festival ocorreram diversos momentos profícuos em aprendizagens musicais, tais como a preparação dos jovens estudantes para o evento, e, as situações em que os organizadores possibilitaram o contato deles com outros músicos que lhes passaram dicas e instruções musicais. O Festival alavancou a prática musical de vários jovens e modificou o cenário escolar a partir do engajamento de estudantes e professores com composições, organização de bandas e apresentações musicais. Os resultados mostram que o Festival extrapolou o espaço e o calendário formalmente estabelecido pelos organizadores, contemplando a vida e a música de seus participantes. / This research aimed at understanding the learning and musical practices triggered in and by the student music festival in Guarulhos. The festival had a competitive nature and focused on the songs produced by the students. Another as important objective was to mobilize the municipal schools in Guarulhos – SP, and also highlight the music education actions developed there. This event was organized by the Municipal Department of Culture involving teachers, school and municipal managers and, especially, twenty-three music groups formed by young students. It was open to all instrumental/vocal groups of any formation and music style, which resulted in a great variety of manners of singing and playing music. The festival had two semifinals and a final, the prize was the recording of a CD with the ten best songs. The leading questions to the research were: What are the juvenile musical practices present at the event? How did they appear? What music education actions did the festival cause in the young participants? And at school, how did that happen? To what extent did the young participants – and the school – interfere in the decisions and dynamics of the event? In order to discuss these questions, the research focuses the student music festival in Guarulhos based on the arguments of field of music education has – understood as a field of knowledge that takes interest in the processes of music teaching and/or learning. The research was guided by the qualitative approach and had a case study as the investigative method. The inclusion in the field occurred between the months of October 2011 and June 2012. The resulting data consists of: 1) audiovisual and photographic records of the playoffs and the final in 2011; 2) semi-structured interviews with participating groups, participating schools’ pedagogical team, and the organizing staff of the Festival - including people from the Department of Culture of Guarulhos and people involved in the Education Department of the State of São Paulo; and, 3) festival-related documents and reports. The resulting data allow the understanding of aspects such as the dynamics, structure, and the music and educational potential present in this kind of event. There were several fruitful moments of music learning during the festival, such as the students’ preparation for the event, and the possibility the organizers gave them to be in touch with other musicians who provided them with hints and instructions concerning music. The festival boosted the music practice of several young students, changing the school setting from the commitment of students and teachers in composing, forming groups, and the music performances. The results show that the festival went beyond the space and schedule the organizers had formally established – by contemplating its participants’ life and music.

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