This study investigated the spatial distribution and seasonal variation of pharmaceuticals and personal care products (PPCPs) and illicit drugs in western Hengchun peninsula and Kenting coastal tourist area in Taiwan. We used solid phase extraction (SPE) followed by liquid-chromatography tandem mass spectrometry (HPLC-MS/MS) to determine 22 PPCPs and 10 illicit drugs in water samples. The detected concentrations of PPCPs and illicit drugs ranged from below detection limit to 9350 ng/L, and the most frequently five detected compounds in this area were ampicillin (79%), codeine (63%), caffeine (62%), carbamazepine (61%) and pseudoephedrine (57%). The impact of the special event- Kenting music festival, such as ¡§spring scream¡¨ was also discussed in this study, and the results from PCA and HCA both showed that the concentrations and distributions of PPCPs and illicit drugs were affected by the tourists. In addition, two wastewater treatments plants (WWTPs) were also investigated for seven days during Kenting music festival period. The results indicated that WWTPs did not show enough removal efficiencies in Kenting tourist area during the special event. The impact of the PPCPs and illicit drugs to the aquatic environment and ecology still needs to be further monitored.

For studying the global cities famous for music, this Thesis classifies them according to four areas: Music Symbol, Music Landmark, Music Festival and Music Tradition, respectively. And then extract the successful factors for Kaohsiung city marketing use from four cases¡¦ definition, development, the role of government and business model. This study also survey music resources using Due Diligence method in Kaohsiung city. And then generalize some suggestions from comparing and analyzing some potential music resources between Kaohsiung city and the global case. Finally, this study examines all suggestions by interviewing related experts using AHP method.

Background Information: Outdoor music festivals (OMFs) are complex events to organise with many exceeding the population of a small city. Minimising public health impacts at these events is important with improved event planning and management seen as the best method to achieve this. Key players in improving public health outcomes include the environmental health practitioners (EHPs) working within local government authorities (LGAs) that regulate OMFs and volunteer organisations with an investment in volunteer staff working at events. In order to have a positive impact there is a need for more evidence and to date there has been limited research undertaken in this area. The research aim: The aim of this research program was to enhance event planning and management at OMFs and add to the body of knowledge on volunteers, crowd safety and quality event planning for OMFs. This aim was formulated by the following objectives. 1.To investigate the capacity of volunteers working at OMFs to successfully contribute to public health and emergency management; 2.To identify the key factors that can be used to improve public health management at OMFs; and 3.To identify priority concerns and influential factors that are most likely to have an impact on crowd behaviour and safety for patrons attending OMFs. Methods: This research program has involved a series of five exploratory research studies exploring two main themes within public health management for OMFs, event planning capacity and volunteer capacity. Four studies used a cross-sectional design and survey methodology to collect self-report data from each cohort while the remaining study utilised case methods. The study participants were recruited from Australian and European OMFs. For volunteer capacity, data have been collected from volunteers at two internationally recognised OMFs. One had formal training for their volunteers and the other did not. For planning capacity, data have been collected on consumer concerns regarding OMFs, priority factors that influence crowd behaviour and safety and leadership in event planning. Results (volunteer capacity): The first studies assessed the public health and emergency management capacity of volunteers working at two OMFs. Volunteer training was provided at one event but not at the other. Comparatively, the participants from the OMF where training was provided reported noticeably better awareness of and involvement in public health and emergency management at that event. Additionally, this awareness was improved with experience volunteering at the study festivals. These studies highlighted the benefits of volunteer training and retention. Results (event planning capacity): The next three studies focused on event planning capacity with the first being a case study on event planning leadership. The purpose of this study was to demonstrate that the event licensing programs managed by LGAs could improve health outcomes for OMFs. A European OMF, the Glastonbury Festival, was chosen for this study. After problems in 2000, it was highly likely that the event would never be held again unless public health and safety was improved. This study documents the progression from that 2000 event through to the 2004 event that was considered the safest event yet. The LGA EHPs working through the event licensing programs had engineered these changes. The next study focused on consumer priority concerns associated with attending OMFs. A wide range of public health issues were identified as high concern including access to drinking water, toilets, safe food and personal protection issues such as females being grabbed or losing valuables. Safety in the mosh pit was a particular concern for almost half of the participants in the study. Also mosh pit safety was identified with other concerns such as females being grabbed, needing first aid, being struck by thrown items, crowd sizes, losing valuables and alcohol-related behaviour. Making safety in the mosh pit the most important public health issue for these study participants. The final study focused on identifying the main influences on crowd behaviour and safety at OMFs, particularly mosh pits. This study follows on from the consumer study. The study participants were skilled event security guards, specialising in OMFs and considered the performers, the music and group mentality as the most common motivators for changes in mosh pit behaviour. They also considered that generally (1) crowd composition, (2) drugs and particularly alcohol, (3) the type of performance, (4) venue configuration, and (5) activities of security staff were highly influential on crowd behaviour and safety at OMFs. Conclusion: Results from this research program have added to the body of evidence on public health management for OMFs. Findings support capacity building and retention for volunteer staff working at OMFs. Also this research has provided evidence on quality event planning, crowd behaviour and safety that can support EHPs working with OMFs. All of these studies have been published in peer-reviewed journals in order to communicate these findings to volunteer organisations and EHPs involved with OMFs. Where to from here? There remains considerable opportunity for research on a variety of topics related to public health management for OMFs. Some specific areas where further work is recommended are: othe development and evaluation of a pilot training program (web-based) for Australian volunteers working at OMFs (this training package is currently under development); othe development of a national code of practice for the event management industry; oresearch into festival patrons' risk perceptions and the impacts of those choices; oevaluation of the planning and management approaches used by specific OMFs; and oadditional detailed investigations of event characteristics such as crowd mood and its impacts on public health safety at OMFs.

Les festivals de musique s'étant constitués progressivement depuis le milieu des années 1990 en un véritable phénomène de société au Maroc, cette thèse analyse, dans une perspective comparatiste, en quoi ces événements artistico-culturels et festifs favorisent des formes nouvelles, non-conventionnelles, de production du politique dans le monde arabe entre contestation et relégitimation de l'ordre établi. D'une part, les festivals de musique, appréhendés par le biais d'une analyse culturelle de l'action collective et des mouvements sociaux, révèlent un espace politique alternatif au potentiel initial fortement subversif, à l’origine d’une Nayda post-islamiste. D'autre part, les différents processus de récupération et de cooptation, directes et indirectes, dans lesquels entrent peu à peu ces événements, illustrent les ressorts de la domination et d'une politique culturelle autoritaire exercées par le makhzen. Enfin, cette politisation multiple, que permet l'ambivalence de l'artistico-culturel et du politique, est exacerbée dans le contexte du Mouvement du 20 février et du Printemps arabe entre radicalisation et saturation de la dynamique festivalière. / Musical festivals in Morocco have progressively become a social phenomenon since the mid 1990's. This study takes a comparative perspective in order to analyse to what extent these artistic, cultural and festive events promote new and unconventional forms of politics production in the Arab world, which oscillate between a contestation and a relegitimation of the established order. On the one hand, music festivals, considered through the lense of a cultural analysis of collective action and social movements, constitute an alternative political space with an initially high subversive potential leading to a post-islamist Nayda. On the other hand, these events gradually enter diverse processes of direct and indirect distortion and co-optation, which illustrate the levers of the domination and the authoritarian cultural policy exercised by the makhzen. Finally, the multiple politicization allowed by the ambivalence of artistic, cultural and political expressions is exacerbated in the context of the Arab Spring and the 20 February Movement between a radicalisation and a saturation of the festival dynamics.

The aim of the thesis is to characterize the environment of hip hop subculture in the Czech Republic and to define its visual manifestations for the purposes of communication with this group. The theoretical part is focused on defining the concept of subculture. Bring nearer hip hop environment with its history and address the areas of visual expression and visual style. In the practical part, these theoretical knowledge is applied to the Hip Hop Kemp Festival, which is presented in my work. In conclusion, thesis analyze the visual style of the festival and evaluation of response to visual style of subcultures.

The master thesis analyzes the structure of multi-genre music festivals´ visitors and on the base of this analysis, a part of marketing mix of concrete festival is proposed to be modified. This modification is primarily focused on communication mix. Music festivals are the product of tourism. This is one of the essential ideas of this master thesis. Festival is a service - nonmaterial product, so there must be reached the maximal efectivaty of the communication with the music festival customer - visitor. The secondary goal of the master thesis is proposal of the realizatoion of multi-genre music festival in České Budějovice. This goal is almost achieved, when local authority has expressed the agreement with this project.

The main goal of this study is to examine customers’ internal motivation and to investigate how motivational factors affects re-visits within music festivals. The study focuses on a customer perspective and has a quantitative approach. In order to obtain empirical data, the study has conducted a survey with 157 participants from ages of 18- 64. Statistical Package for the Social Sciences (SPSS) was used to generate the empirical data and was computed into Linear regression, Cronbach’s alpha and Mean values. Results showed that entertainment and novelty were positive towards return visitation. Socialization and excitement turned out to be two factors that motivated visitors internally but had no significant effect on their decision to make a return visitation. / Denna studies syfte är att undersöka kunders interna motivation och se hur motivationsfaktorer påverkar återbesök inom musikfestivaler. Studien fokuserar på ett kundperspektiv och har ett kvantitativt tillvägagångssätt. För att få fram empirisk data har en enkätundersökning genomförts med 157 deltagare från åldern 18-64. Statistical Packages for the Social Sciences (SPSS) användes för att generera empiriska data och analyserades med linjär regression, Cronbachs alfa och medelvärden. Resultat visade att underhållning och nymodighet var positiva gentemot återbesök. Socialisering och spänning visade sig vara två faktorer som motiverade besökare internt väldigt högt men hade ingen betydande effekt på deras beslut att göra ett återbesök.

Syfte Vårt syfte är att se hur musikfestivaler kan bidra till och påverka en orts platsmarknadsföring och platsvarumärke.Forskningsfrågor vi har formulerat är följande: Hur kan en musikfestival påverka en ort? Hur kan en ort dra nytta av en musikfestival i sin platsmarknadsföring? Varför skapar sig orter ett platsvarumärke? Metod Vi har utfört en kvalitativ studie. Vi började med att leta upp passande teori för musikturism då det området intresserar oss, efter det skapade vi syfte och forskningsfrågor. Därefter har vi har valt att utföra åtta delvis strukturerade intervjuer för insamling av empiri. Vi har med hjälp av den insamlade empirin skapat en teoretisk och empirisk analys. Slutligen kunde vi presentera våra slutsatser. Slutsatser Vi har efter slutfört arbete fått bekräftat att en musikfestival faktiskt påverkar en ort på olika vis. Den största påverkan vi uppmärksammat är den ekonomiska som bidrar till investeringar och utveckling av näringslivet på orten. Andra tydliga effekter är hur ortens invånare och samhället i stort påverkas. En musikfestival bidrar till en känsla av gemenskap bland invånarna och detta i sin tur bidrar till engagemang och stolthet runt festivalen. Orter väljer gärna att förknippas med festivaler i den mån det går i sin marknadsföring, dels befinner de sig på plats under festivaldagarna för att sprida information om orten bland festivalbesökarna. Dels väljer de att i sin egen marknadsföring använda sig av festivalens varumärke och värdeskapande associationer. Fördelen med att skapa ett platsvarumärke är att orten kan skapa en identitet som de sedan väljer att lyfta fram för att locka besökare och särskilja sig ifrån andra orter. / The purpose of this study is to examine the effects a music festival has on the cities where they take place. Before this study we thought there would be effects but we wanted to distinguish these effects. We were also interested to see how the cities could use the music festival to their advantage in a marketing perspective, and if they choose to so. We also wanted to see if this could help a city to create a place brand. To help us examine this we constructed the following three questions; How can a music festival affect a city? How can a city take advantage of a music festival in their marketing? Why do cities choose to create a place brand? We have conducted a qualitative research, where we started by doing research to narrow down our questions and purpose. After this we created an interview guide and then performed eight interviews. These interviews have been the foundation for our study and are combines with theory in an analysis chapter. From our collected information and analysis we were able to draw conclusions. We have confirmed that a music festival will actually have on cities in various ways. The biggest effect we observed is the economic effect that contributed to investments and business developments in the city. Other noticeable effects are how the local residents and the wider community were affected. A music festival creates a sense of community among residents and this in turn contributes to the dedication and pride surrounding the festival. Cities often choose to be associated with festivals as far as possible in their marketing, and one way to do that is to attend the festival to spread information about the city and municipality to the festival visitors. We also see that cities can choose to take advantage of the associations surrounding the festival and its brand to use it in their own marketing. The benefits from creating a place brand is that the place can create an identity by which they choose to highlight what is unique there to attract visitors and distinguish it from other cities.

Titel: Sociala medier och musikfestivaler - En kvantitativ och jämförande studie om skillnaden mellan män och kvinnors användande av musikfestivaler`s konton på sociala medier sett från ett marknadsföringsperspektiv. Författare: Jenny Claurentzius, Fanny Malmborg och Sofie Svedin Handledare: Thomas Michel Institution: Managementhögskolan, Blekinge Tekniska Högskola  Kurs: Kandidatarbete i Företagsekonomi, 15 högskolepoäng  Syfte: Att öka förståelsen för de skillnader som finns mellan män och kvinnors användande av de konton som musikfestivaler innehar på sociala medier. Metod: En kvantitativ studie utfördes i form av en enkätundersökning som spreds via Facebook till festivalbesökare som besökt en festival i år (2017) eller föregående år (2016).  Resultat: Skillnader uppmättes i sätten som män och kvinnor använder sig av, interagerar och identifierar sig med en musikfestival och dess konton på sociala medier. Slutsater: Män är mer observerande i sin användning av musikfestivalens konton på sociala medier, mindre angelägna att festivalens image passar in med egna självbilden och mer impulsiva i sina uppdateringa och beslutsfattande. Kvinnor är mer interagerande i sin användning av musikfestivalens konton på sociala medier, mer angelägna att musikfestivalens image passar ihop med den egna självbilden, mer känslomässigt engagerade och praktiska i sitt beslutsfattande.  Nyckelord: sociala medier, musikfestival, marknadsföring, genusskillnad, varumärke / Title: Social media and music festivals - a quantitative and comparative study about men and women's differences in the use of the accounts run by music festivals on social media, seen from a marketing perspective. Authors: Jenny Claurentzius, Fanny Malmborg and Sofie Svedin Supervisor: Thomas Michel Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 credits Purpose: To increase the understanding of the differences between men and women´s usage of social media accounts run by music festivals. Method: We conducted a quantitative study where we distributed an online survey on Facebook where we asked people who had visited a festival this year (2017) or previous year (2016) to take part. Results: We discovered differences in the way men and women uses, interacts and identifies with a music festival and its accounts on social media. Conclusions: Men are more observant and interact less with accounts held by festival organisers on social media, they care less about the festivals image matching their own and they are more impulsive in the way they make updates and decisions. Women interact more with the accounts held by festival organisers on social media, they care more about the festivals image matching their own, they are more emotionally engaged and more practical in their decision making. Keywords: social media, music festival, marketing, gender difference, trademark

The goal of the work is to define all the essentials of business plan and the real business plan of Auviex, s.r.o. The work is devided into two parts. First theoretical part describes main characteristics and layout of business plan. In practical part there is written out concrete business plan focused on main project of the company - International Music Festival Český Krumlov. This business plan can serve as a document for seeking new financial partners. It includes description of all activities, scheme, market analysis, competitive advantage, marketing plan, financial plan, potencial risks and possible solutions to avoid them.