This diploma thesis deals with communication mix for the selected company. The theoretical part is devoted to the general basis in marketing that is used in the following chapters of the thesis. In the second part, analyses of the current situation of the company have been conducted and conclusions about improvements of the current communication mix have been drawn. These specific recommendations for implementation are presented in order to increase publicity and raise awareness of company’s services.

The master thesis is focused on the dealing of problem with choosing subsidy in choosed contributory organization. This problem will be analysed on two similar contributory organizations with focusing on taxation. The conclusion of the master thesisis metodical process of choosing subsidies for contributory organization taking into account taxation.

This thesis deals with the financing of nonprofit organizations. It focuses on the possible ways and methods of fundraising. The practical part contains an analysis of revenues Scout organization - association of scouts and guides of the Czech Republic, the centre „Jedovnice“, possible funding sources and proposals for ways of obtaining financial resources.

This thesis is focused on non-profit organization planning. The first part is dedicated to the theoretical resources of profit sector financial planning. The second part contains the performed analysis of current situation of non-profit organizations and the following part is given a financial plan draft for this organization, including its evaluation.

The aim of the diploma thesis is to evaluate and improve the current information system solutions in organization Salesian Youth Movement Club, Prostejov to meet the demanding requirements for rapid online communication and created the available support for information management and storage management assets. The work focuses on further expansion proposals IS to develop and fulfill the requirements indicated by organization‘s stakeholders.

This thesis focuses on the description of real conditions and opportunities of development of civil society organizations in the field of cultural heritage preservation in Buryatia, which is a federal subject in Russia. The theoretical part includes basic approaches to the concept of civil society, the definition of culture, a brief excursus into the history of civic activism in Russia, and an overview of laws and regulations governing the activities of Russian non-profit organizations. In the second part the author, through semi-structured interviews and a document analysis, seeks to provide a detailed insight into the context in which the organized civil society exists in Buryatia nowadays and to understand what role it plays in the process of rediscovering and promoting the Buryat national culture that was suppressed during the Soviet period. The conclusions of the thesis point to general improvement in the conditions for civil society in Buryatia over the last 27 years, and also contain recommendations on a range of actions that should help overcome the current barriers. Key words: civil society, non-profit organization, culture, nation, national revival, Buryatia, Post- Soviet period, democracy.

This thesis is focused on the relations of competition and cooperation between non-governmental non-profit organizations working with migrants in Prague. Based on interviews with representatives of these organizations and the study of documents, this thesis shows that classical theoretical approaches that deal with interorganizational relationships generally, i.e. those of profitable organizations in the market environment, ignore the specificity of non-profit organizations. Unlike profitable organizations, non-profit organizations primarily do not aim at profit but rather at the mission they were founded for. Classical theories do not reflect this dimension at all. The non-profit organizations working with migrants in Prague not only cooperate but this cooperation is motivated especially by their mission, although they are situated in a highly competitive position because they are situated in the same area, work with the same clients, offer similar services to these clients and are financed from the same sources. Keywords Collaboration, cooperation, competition, co-opetition, inter-organizational relationships, non-governmental non-profit organization, mission, identity

Substitute family care is a frequently mentioned topic in the Czech Republic, especially in connection with the high number of children placed in institutional facilities. Foster care, as a one of the forms of substitute family care, was registered within the amendment to the Act on Social and Legal Protection of Children No. 359/1999 Coll. It was in January 2013 and a new concept of support and definition of foster parents' rights and obligations was defined. One of these obligations is to conclude a foster care agreement either with the municipal authority of the municipality with extended powers or with a non-governmental non-profit organization which is entrusted with the exercise of social and legal protection of children and with foster care agreements. This diploma thesis focuses on the personnel activities of non-governmental non-profit organizations that accompany foster families and on the key accompanying workers themselves as well. The theoretical part defines an area of social and legal protection of children, the system of substitute family care, the activities of non-governmental non-profit organizations and personnel processes in the organization. In the qualitative research, I map out an area of human resources management in the accompanying organizations in the form of...

Title: Marketing communication of the non-profit organization Czech ski school of amputees Objectives: The main goal of the diploma thesis is to create a proposal to innovation marketing communication of a non-profit organization Czech ski school of amputees z.ú. First it is necessary to find out the current state of communication of this organization. Afterwards, how does the founder perceive the current communication situation and how it is perceived by the founder of the organization, its clients and an independent expert on marketing communication. Then, according to the findings, propose recommendations for their innovation. Methods: The work uses the method of qualitative research using the literature. It is important to mention the work procedure. For this work were chosen two types of interviews - in-depth interview and interview in a mini-group. Three groups were used as a research set, where one group was interviewed by the mini-group type and the other two were interviewed by the in-depth type. The first group contained three non-profit clients and the remaining two interviews were conducted with an independent marketing communications expert and the founder of the Czech ski school of amputees z.ú. Results: The perception of current marketing communication is relatively insufficient from...

This thesis deals with the principles of partnership between Czech non-profit organizations. This topic draws on the research of twelve high-impact American non-profit organizations which was carried out by H. McLeod Grant and L.R. Crutchfield in 2007. On the example of the civic association's Koalice nevládek Pardubicka (KONEP) work, the essay tries to apply partial outcomes of this research on the Czech environment, to find common aspects and different elements of the partnership principle, and to introduce a succesful way of its implementation. Through the means of analysis and description of concrete projects and activities of Koalice nevládek Pardubicka organization, this essay presents the benefit of the partnership principle for non-profit organizations and community development itself, and seeks to show its importance in the life of civil society.