The thesis deals with forms of cause-related marketing in the sphere of wildlife protections, care of abandoned and mistreated or handicapped animals and of wild animals and animals living in captivity. I am interested in different forms of co-operation of companies with non-profit organizations that deal with animal care. I am interested also in using of web sites of non-profit organizations and their business partners as communication tool of this co-operation. The thesis is concluded by four case studies showing basic forms of co-operation and its communication that I noted in this sphere.

This diploma thesis deals with the description and reflection of the strategic planning process in a non-profit organization. From the theoretical foundation, presented in the first part of this thesis, the author creates a model of the methods by introducing the strategic approach into the praxis of management in the chosen non-profit organization. In the practical part of this thesis she describes and reflects the process of participative establishment of the strategic plan for one of the services of this organization. In the conclusion of the thesis she deduces from the practical findings some recommendations. Key words: management, strategic management, strategic planning, strategic plan, participation, non-profit organization, action research

The thesis deals with the professionalization of non-profit sector in the Czech Republic, specifically the problém what "professions" in the non-profit sector in the Czech Republic are formed and what are their parameters. The thesis analyzes the jobs offered in the labor market in non-profit organizations. This thesis tries to answer the question: "To what jobs are employees of nonn-governmental organizations demanded" It also focuses on the requirements of these jobs - specifically, the required education, skills, abilities, personality characteristics, experrience, knowledge, relationship to work and the technical prerequisites. The theoretical part is devoted to the professionalization of NGOs in the country. First, I define the Non-Governmental Organization, then explain the concept of professionalization, explain the concept of profession and define who is a professional. The last chapter concerns human resources and positions in non-profit organizations. In the empirical part I analyze the current situation on the labor market in the Czech Republic. It is mentioned what positions of the NGOs are demanding and what are the requirements put on these posts, then I compare the offers of work in NGOs in each region.

Anglický This thesis deals with commercionalization and commercial activities of Czech Non-profit organizations providing social services in the field of social rehabilitation. In the first, theoretical, part the commercionalization issue is thoroughly explained, next a summary of researched legal persons and organizational theories used is presented. In the second, methodological part, research quantitative design and all necessary requisites are presented. Third, empirical, part deals with research evaluation. Research was done with usage of electronic questionnaire asking about forms of commercial activities, extent of commercionalization and factors leading to NGOs acceptance of commercial activities. It was found out that over one half of examined NGOs is commercially active, the most common form of commercial activities were selling goods and services. It was also found out that extent of commercionalization was low with a potential for future growth, the most frequent factor for commercial activities acceptance were placing NGO's client on the market and uncertainty of state, EU grants.

Today, the world contains a large number of important non-profit organizations (NPOs) that seek to maintain the welfare of people and animals and to preserve the natural world. NPOs are extremely dependent on funds from the public which has resulted in severe competition between these organizations. This has also come as a result of the cut down of government support and a shortage of donations. Their lack of financial resources indicates that NPOs around the world face major challenges and are therefore in need of customized tools to increase their revenue and ensure their survival. With the purpose of increasing donations towards NPOs, this study aims to research how a media object can be developed and marketed in Bali to motivate tourists into donating money to the Bali Animal Welfare Association (BAWA) which is located in Canguu, Bali. By doing this, NPOs can use this research as tool for application within their own organization to increase their revenues.The media object that was chosen for this research was a poster, placed in the streets of Canggu, Bali and was selected because it has been shown that visual communication is a powerful tool for encouraging prosocial human behavior. The aim was to document how the media object affected levels of tourist engagement and ultimately their motivation to donate money to an NPO. A number of theories of motivation and behavior were used to form the foundation for this research. The methodology used included qualitative data collection by way of interviews, observations of local conditions pertinent to tourist interaction with media objects, as well as information gathered through a focus group involving local tourists. Research Through Design (RTD) was the framework that was used to structure the process for the creation and the testing of the prototype (the media object). The RTD included four phases, two of which were not completed due to complications involving the COVID-19 pandemic. The research concluded that the environment, attitudes towards legitimacy and emotional engagement all played a crucial role for the effectiveness and ultimately the success of a media object. Furthermore, it was concluded that there is a need for extended research on tourists’ behavior as well as consumer behavior, in relation to donors, in order to fully understand how a media object should be developed to motivate a tourist to donate money to an NPO.

I Sveriges val 2018 fick åtta partier mandaten i Riksdagen: M, C, S, V, L, KD, SD och MP. Partiernas organisation finns på tre nivåer. Partiföreningen finns på lokal nivå och omfattar vanligtvis en kommun. Partidistriktet kallas den länsvisa organisationsnivån. Distriktsorganisationer är sammanknutna i en riksorganisation. Lokala partiföreningar är registrerade som ideella föreningar.  På årsmöte väljer medlemmar styrelsen, kassör, revisorer och revisorssuppleanter. Revisorer valda på årsmötet kan vara en yrkesverksam revisor eller en lekmannarevisor det vill säga någon som ställer upp ideellt och som inte yrkesmässigt arbetar med revision. Revisorn skall ha en kontrollerande funktion i föreningen därför kommer det bli lärorikt att studera hur revisorerna lever upp till sin roll i svenska lokala partiföreningar.  Revisorn roll i partiföreningar handlar om vilka möjligheter som finns för att kunna utföra det uppdrag som revisorn har i dessa föreningar. Det finns både interna och externa faktorer som påverkar revisorns handlingsutrymme. Dessa faktorer studerades för att skapa en tydligare bild av revisorns roll i lokala partiföreningar.  Frågeställning: Vilka faktorer påverkar revisorernas handlingsutrymme i lokala partiföreningar?  Syftet med denna studie är utforska faktorerna som påverkar revisorernas handlingsutrymme i dessa föreningar.  Slutsats: samtliga intervjuade revisorer i de lokala partiföreningarna upplever att deras handlingsutrymme räcker gott och väl. Revisorerna är medvetna om sin kontrollerande roll. Deras granskningsarbete utgör också ett stöd och trygghet för medlemmar och för styrelsen.  Resultatet kan användas för att öka kunskap om revisorns roll i lokala partiföreningar och göra partiföreningar medvetna om vilka faktorer som påverkar revisorernas handlingsutrymme samt klargöra vikten av dessa när partiföreningen utser revisorer i framtiden. / In Sweden's 2018 elections, eight parties were given the mandate in Parliament: M, C, S, V, L, KD, SD, MP. The parties' organization exists on three levels: party associations at the municipal level and district organizations linked together in a national organization. Party associations at the municipal level are registered as non-profit associations.  During annual meetings, members elect the board, treasurer, auditors, and deputy auditors. Auditors elected at the annual meeting may be a professional accountant or a lay auditor, i.e. someone who does not professionally work with auditing but who is volunteering. The auditor has a controlling function in the association, so it will be instructive to study the role of the auditors in Swedish party associations at the municipal level.  The role of the auditor in party associations is about what possibilities exist to be able to do their job, which the auditor has in these associations. There are several internal and external factors that affect the auditor's discretion. These factors were explored to create a clear picture of the auditor's role in party associations at the municipal level.  There is no previous research on which factors affect the auditor's discretions in party associations. The result can be used to increase knowledge of the auditor's role the municipal level as well as to make party associations aware of the factors that affect the auditors' scope and clarify the importance of these when the party association appoints auditors in the future.  Question: What factors affect the auditors' discretions for party associations at municipal level?  The conclusion of the study is that all auditor in party associations feel that their discretion is more than enough. The auditors are aware of their controlling role. Their audit work it is support and security to the members as well as the board.  The purpose of this study is to probe the factors that affect the auditor's discretion within these associations.

How is the role of non-profit organizations constructed in the Czech online sphere? This diploma thesis tries to answer this question based on a content analysis of articles in the six most-read online newswebsites in the Czech Republic and users' discussions connected to them in 2015-2019. The theoretical basis of the work is the media construction of reality, which the author tries to apply in practice to the topic of the non-profit sector using the method of media framing. Qualitative content analysis in the research succeeded in revealing four main frameworks by which Czech online news views non-profit organizations. The four frameworks also emerged from the analysis of user discussions under the articles. The comparison of these findings provided the author with the opportunity to find out how the discussant brings diversity to the Czech non-profit sector's media representation. The thesis's conclusion is devoted to evaluating the most critical research findings, which the author incorporated into the context of existing academic research of media representation of non-profit organizations in the news. As non-profit organizations' role in society is mostly influenced by the public image, this work provides comprehensive information on the roles that Czech online news and its readers attribute...

Рано или поздно перед руководством как коммерческой, так и некоммерческой организации встает вопрос о том, как повысить эффективной деятельности. Процессно-ориентированная система управления зарекомендовала себя как наиболее эффективная. Актуальность темы выпускной квалификационной работы обусловлена существующей необходимостью выбора эффективной концепции управления на предприятии некоммерческого сектора. Результатом работы является получение процессно-ориентированных моделей ключевых бизнес-процессов предприятия, а также расчеты экономической эффективности ИТ-проекта по внедрению процессно-ролевого подхода на предприятии. Практическая ценность данной работы заключается в готовности предложенных процессно-ориентированных моделей бизнес-процессов и ИТ-проекта по внедрению процессно-ролевого подхода к использованию на предприятиях некоммерческого сектора. / Sooner or later, before the management of both a commercial and non-commercial organization arises as to how to increase efficient activities. The process-oriented management system has proven itself as the most efficient. The relevance of the topic of final qualifying work is due to the existing necessity of choosing an effective management concept at the enterprise of the non-profit sector. The result of the work is to obtain process-oriented models of key business processes of the enterprise, as well as calculations of the economic efficiency of the IT project to introduce the process-role approach in the enterprise. The practical value of this work is the willingness of the proposed process-oriented models of business processes and the IT project to introduce a process-role approach to use at the non-commercial sector enterprises.

Bakgrund: Psykisk ohälsa är ett folkhälsoproblem som ökar nationellt och internationellt. I Sverige är den psykiska ohälsan ojämnt fördelad och den största ökningen går att se bland unga tjejer. Till följd av den överbelastade offentliga sektorn har den ideella sektorn kommit att utgöra ett viktigt komplement för att stötta personer med psykisk ohälsa, vilket är viktigt ur ett folkhälsoperspektiv. Att möta personer som lider av psykisk ohälsa kan dock vara påfrestande och omsättningen av volontärer är idag hög. Återkoppling från volontärorganisationen har visat sig vara av betydelse för att volontärer ska vilja stanna kvar i uppdraget. Därför är det av intresse att undersöka hur volontärer på Sveriges största stödorganisation för tjejer, Tjejzonen, upplever arbetet med att stötta tjejer med psykisk ohälsa samt den återkoppling de får från organisationen. Syfte: Studiens syfte är att undersöka volontärers upplevelser av att stötta tjejer med psykisk ohälsa på Tjejzonen samt vilken betydelse handledarnas återkoppling har för volontärerna i deras uppdrag. Metod: För att besvara studiens syfte har en kvalitativ ansats använts, där data samlats in genom semistrukturerade intervjuer under våren 2022. Till studien valdes åtta deltagare ut genom ett målinriktat urval. Den insamlade datan analyserades med en kvalitativ innehållsanalys. Resultat: Resultatet av dataanalysen resulterade i fem kategorier: Egen belöning, Emotionell påfrestning, Positiv arbetskultur, Varierande behov samt Kompetensutveckling. Bearbetningen av de fem kategorierna resulterade vidare i temat Värdet av att ingå i en gemenskap. Slutsats: Tjejzonens volontärer upplever att det finns en värdefull gemenskap som stärker dem i uppdraget och mildrar påfrestande situationer. Återkopplingen som ges av handledarna beskrivs vara en stark bidragande faktor till gemenskapen och framställs som viktig i kompetensutvecklingssyfte. Utöver återkopplingen från handledarna beskrivs det kollegiala stödet från andra volontärer vara av betydelse för känslan av gemenskap, vilket i sin tur föder en ökad motivation och känsla av meningsfullhet i uppdraget. / Background: Mental illness is a public health problem that is increasing nationally and internationally. In Sweden, mental illness is unevenly distributed and the largest increase can be seen among young girls. As a result of the congested public sector, the non-profit sector has become an important complement in supporting people with mental illness, which is important from a public health perspective. Meeting people who suffer from mental illness can, however, be stressful and the turnover of volunteers is today high. Feedback from the volunteer organization has proven to be important for volunteers’ willingness to stay in the assignment. Therefore, it is of interest to investigate how volunteers at Sweden's largest support organization for girls, Tjejzonen, experience the work of supporting girls with mental illness and the feedback they receive from the organization. Aim: The aim of the study is to investigate volunteers’ experiences of supporting girls with mental illness at Tjejzonen and what significance the supervisors’ feedback have for the volunteers in their assignments. Method: To answer the study's purpose, a qualitative approach has been used, where data was collected through semi-structured interviews in the spring of 2022. For the study, eight participants were selected through a goal-oriented selection. The collected data was analyzed with a qualitative content analysis. Results: The results of the data analysis resulted in five categories: Own reward, Emotional stress, Positive work culture, Varying needs and Skills development. The revision of the five categories resulted in the theme The value of being part of a community. Conclusion: Volunteers at Tjejzonen feel that there is a valuable community that strengthens them in the mission and soothes stressful situations. The feedback provided by the supervisors is described as a strong contributing factor to the community and is presented as important for competence development purposes. In addition to the feedback from the supervisors, the collegial support from other volunteers is described as being important for the feeling of community, which in turn breeds an increased motivation and sense of meaning in the assignment.

In the final qualifying work, the theoretical part analyzes theories explaining the role of socially oriented NGOs as performers of social services of NGOs, the importance of volunteers for fulfilling the social mission of NGOs, discloses and classifies volunteer resources that help solve problems with NGOs. The second chapter presents the results of an empirical study based on a questionnaire survey of volunteers of the ANO "Family for Children"(n=106). The survey is dedicated to identifying the resources that volunteers implement in the interests of the target group of the ANO "Family for Children". The data obtained are systematized in the form of tables. / В выпускной квалификационной работе в теоретической части проанализированы теории, объясняющие роль социально ориентированных НКО как исполнителей социальных услуг, значение добровольцев для выполнения социальной миссии НКО, раскрыты и классифицированы ресурсы добровольцев, помогающих решению задач НКО. Во второй главе изложены результаты проведенного эмпирического исследования на основе анкетного опроса добровольцев АНО «Семья детям» (n=106). Опрос посвящен выявлению ресурсов, которые добровольцы реализуют в интересах целевой группы АНО «Семья детям». Полученные данные классифицированы и систематизированы в виде таблиц.