Orientador: Fátima A. Cabral / Banca: Isabel F. R. Loureiro / Banca: Wilson da Costa Bueno / Resumo: Debatemos a idéia de que existiu, no período estudado, uma fetichização da divulgação científica nas revistas Superinteressante, suas edições especiais publicadas em 2005 e na National Geographic Magazine, editada nos Estados Unidos e traduzida no Brasil. Nosso objetivo é investigar o que acontece com a ciência quando é transformada em mercadoria e submetida na mídia aos padrões do jornalismo que aparecem em algumas revistas: sensação, sucesso e relaxamento. A hipótese é que, quando a reportagem sobre ciência assume essa forma, ela fetichiza a divulgação científica, transformando-a em mero entretenimento. Note-se, portanto, que nossa meta não é fazer a crítica da ciência divulgada, analisando se a informação jornalística é fiel ou não ao ramo científico abordado, e sim observar como a ciência perde o potencial de crítica ao se submeter ao padrão fetichizado. Estamos interessados em demonstrar, assim, como a divulgação fetichizada falha ao não fazer da ciência uma ferramenta para entender a sociedade. / Abstract: We discuss the idea that there is a fetishism of scientific journalism on Superinteressante Magazine, its special editions and on National Geographic Magazine, published in United States and translated to be published in Brazil. Our goal is to investigate what happens with science when it becomes a product, made specifically to sell magazines, and when it's subdued by magazine style's patterns: sensation, success and relaxing. The hypothesis is when science stories take this form, they become fetishism because it's transformed in simple entertainment. Observe, however, that our purpose is not to criticize the science on media analyzing if the texts are coherents to researches but point out how science looses the critic potential in this fetishism. Our interest is demonstrate how scientific journalism fails using science as an arm to understand society. / Mestre

This study is an attempt to understand the politics of international film festivals and how it translates into local forms of colonialism. Theroretical review of this study focuses around the politics of festivals particularly through Iranian Cinema in the international frame. Inclusionary/exclusionary mechanisms of film festivals, the notion of national geographic effect and how they formed the canonization of Iranian cinema will be discussed. The thesis has also analyzed an Iranian film Kandahar as a case study with the notion of Orientalism to demonstrate how colonizing gaze organized in festival circuit has been internalized by a national filmmaker.

Throughout the United States occupation of Haiti from 1915 to 1934, the U.S. government and its supporters were forced to defend the legitimacy of American action. In order to justify it to the American public, officials and journalists created a dichotomy of capacity between an inferior Haiti and a superior U.S., and they presented the occupation as a charitable civilizing mission. This vision of Haiti and Haitians was elaborated in a racialized discourse wherein Haitians were assigned various negative traits that rendered them incapable of self-government. In examining how the New York Times, the National Geographic Magazine, and the Crisis represented Haiti, I demonstrate how race was the primary signifier, and how these representations were used to either perpetuate or challenge the American racial social hierarchy.

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Travel periodicals are one of the means, how can readers - potential tourists to learn about a specific destination, or be motivated to visit presented country. This diploma thesis describes the development and transformation of the tourism magazines that are published in the Czech Republic after 1989. The attention is focused on the title COT business (for professionals) and National Geographic (for the public). Although targeted at different audiences, both periodicals bring news and coverage from destinations, interviews with travelers, practical travel advices and thus contribute for the increase or decline of demand for various places. Selected magazines gradually gained a strong position on the Czech media market and can be thus described as prototypes in their segment. Especially in recent years in comparison with the competition selected periodicals have declined in sold costs, advertising revenues and readership. The aim of this thesis is to investigate the market overall with selected travel periodicals and also identify opportunities that should selected titles (publishers) include into marketing planning, if they want to stay "leaders" on the media market. The thesis also presents a case study that is comparing the framing methods of selected destinations in order to determine, to what...

The diploma thesis called Visual Style of the National Geographic Magazine (1914, 1964, 2014) is focused on the visual part of this American monthly magazine, that is renowned for its long-standing photography tradition. In the theoretical part the historic development of the National Geographic monthly magazine is summarized, characteristic features of its photographs are defined and compared to the different photographic genres. With relation to the magazine, issues of visual gatekeeping are discussed. The theoretical part is accompanied by examples of published photo manipulations and a chapter about the image-text relation is provided. The analytical part aims at the development of photographic techniques and photographic content in the selected years 1914, 1964 and 2014. Using the method of content analysis this work deals with over 1000 photographs and allocates them in different coding categories. It is explored which category or characteristic features were typical for each period, for example in connection with gender, locations or the way of capturing the image. The results of content analysis are put into context by semiotic study which is based on the methods of philosopher Roland Barthes. In addition to that, the analytical part is supplemented with the analysis of selected visual...

This thesis attempts to show the contribution of Geographic Information System to urban planning process in Turkey. GIS can enhance the planning system by providing an access to accurate, reliable and update geographical information, producing alternatives according to the scenario and ensuring participation in the evaluation of the alternatives. This is the high level contribution of GIS for the enhancement of planning. The contribution can occur / if certain conditions are sustained such as establishment of geographical data provision system among public institutions. Obviously, these are connected with available technical and social infrastructure. Although, there is not a digital infrastructure system among the public institutions, several general directorates have started to provide some geographical information in their works. These efforts should be increased in quality and quantity. From the planning point of view, we argue that these are not even at satisfying level to work with the GIS in the plan-making processes. To prove our argument, the use of GIS and technology in the Bank of Provinces and private planning offices are inquired. The results of the thesis study show that the Bank of Provinces is in the transition period for the use of GIS. Private planning offices are in the initial stage and some of them seem unable to adopt themselves if the plan-making process becomes digital, because of the extra costs for them. Therefore, geographical data provision policies among public planning institutions will determine the future development of GIS in the planning process.

This thesis aims to map the life and artistic directions of Ludek Pesek, one of the founders of Space art (Cosmic realism). For us, Pesek is an unknown artist, because he lived and worked in Switzerland for over thirty years. Ludek Pesek (*1919, Czechoslovakia, 1999, Switzerland) was a significant painter, illustrator, writer and photographer. He graduated the Academy of Fine Arts in Prague and he was a member of the Association of Czech artists, from where he was expelled in 1971 along with other artists who after the Soviet intervention in 1968 remained outside the territory of Czechoslovakia. Firstly I am going to analyze paintings from the collections of South Bohemian Gallery and also from other galleries in the Czech Republic mainly Triptycha, Mars and others. Pesek's surreal compositions will then going to follow. In conclusion Im going to create the overall stylistic characterization of Pesek art, using the analysis of Czech art and his creations in exile. At the same time I will laid down the basis that will lead to the creation of a complete biography in the future, that which will cover all stages of Pesek's career.

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