No description available.

Le Point est fondé, en 1972, par des dissidents de l 'Express qui refusaient de participer à son évolution en magazine partisan. Six journalistes et trois gestionnaires imaginent alors un newsmagazine à la française où les faits auront la place prépondérante. Après les difficultés du lancement, c'est le début d'une succes story de dix ans avec des ventes en hausse constante et un magazine qui s'installe dans le monde médiatique. Au début des années 1980, la situation se complique : les premiers fondateurs quittent le journal, les ventes stagnent, l'actionnaire majoritaire vend ses parts. Le magazine tente la diversification de son activité aussi bien dans la presse que dans l'édition, la réalisation ou l'informatique. sans succès. Le modèle économique initial, fondé sur l'apport de la publicité, commence à s'éroder et le magazine se maintient surtout grâce à la fidélité de son lectorat. Les années 1990 marquent un tournant. L'actionnariat est continuellement modifié avec l'incorporation du Point dans des structures beaucoup plus grandes. La direction tente une rationalisation des coûts et se libère des multiples filières coûteuses. L'arrivée d'une nouvelle équipe en 2000 change le contenu et le contenant. L'objectif n'est plus la force de l'information mais l'augmentation des ventes. Ainsi, c'est l'analyse des différentes étapes de l'histoire de cet hebdomadaire que nous étudions pour comprendre comment le newsmagazine des années 70 a pu prendre les tournants de l'évolution de la société à l'aube du XXIème siècle. / Le Point was created in 1972 by dissenting members of l 'Express, who wanted to oppose the magazine's evolution towards an ideology-based press. These six columnists and three managers imagined a French-style newsmagazine mainly focusing on facts. After a somewhat difficult launch, Le Point soon skyrocketed to engage in a ten-year success story, propelled by ever­rising sales and a growing market position, which ultimately made it a reference in the media landscape. At the beginning of the 1980s, the magazine's situation began to prove problematic: with the founding members leaving the team, sales started to stall and the main shareholder decided to sell his participation in Le Point. In response to this crisis, the new editorial team made an attempt at a diversification in the firm's activities, engaging in editing, as well as in computer science or in film-making, without much success. The initial business plan of the magazine, based on publicity income, was also beginning to falter; the magazine actually only sustained by the continued trust of its historical readers. The 1990s constituted a turning point for the magazine. During this period, the share ownership evolved rapidly and in a very unstable manner, with the magazine being often incorporated in various big structures and firms. New managing directors decided to sharply cut costs and to spin-off from the unprofitable activities in which the former team had engaged. With the arrival of yet a new team, the newspaper itself began to evolve, in terms of editorial content and of presentation. The pursued goal of this new strategy was to increase the sales volume, rather than to focus on news significance. We will therefore study, in this research. the many steps involved in the story of this weekly newspaper, so as to understand as a whole how the newsmagazine model, inherited from the 1970s, adapted to the various evolutions implied by the entry of society in the 21st century.

Made available in DSpace on 2016-04-26T18:10:10Z (GMT). No. of bitstreams: 1 Selma Peleias Felerico Garrini.pdf: 6213671 bytes, checksum: b5525ec2f4437c1eead0c4c4e2ca5173 (MD5) Previous issue date: 2010-10-13 / Considering that the newsmagazine Veja is a publication of general interest and of main circulation in Brazil and that it has also been a handbook of socio-cultural behaviour since the 1960s., we chose as the object of this research the image of the female body and its meanings liable to be analysed in the cover reports of Veja Magazine which deal with the cult of the body, since its creation on 11th September 1968 to 2010. Which is the image of the female body that Veja has edited in the course of its 42 years of existence? This is the problem we discuss in this work. Based on this topic, there are other questions which guide this investigation: Which bodies have been excluded by the magazine, from its creation in 1968 until nowadays? Which corporal marks and meanings are codified in the media discourse of Veja? Which corporal features does the magazine reveal and depict? The general objective is to analyse the aesthetic metamorphoses gone trough by the manners of dealing with the body in this weekly newsmagazine and also to verify the way in which the newsmagazine constructed its dialogue with its readers. The specific objectives are: to register and to categorize the different types of bodies which have been presented in Veja, since the beginning of its publication and to identify which models are left out. The central hypothesis of this research is the fact that in media discourse there is no ideal of standardized body, but an unshapely body, normalized by such discourse, in accordance with the social customs and the consumption practices of each period of history, taking into consideration that the corporal spectacularization of Brazilian society is depicted, dissected, observed and dictated by Veja. To accompany the alterations of the bodies and to identify the transforming signs of the feminine image in Brazilian society, the corpus is compounded of 56 Veja covers and the respective cover reports which have as a central subject matter the cult of the body. The methodology of the research went through the following order: bibliographical revision in order to select theoretical bases concerning the question which is proposed in this work and documentary research in order to analyse the images of the body. This work offers the possibility of contributing to the new body studies in the field of Communication and to the analysis of the meanings of the body and behaviour images in Brazil´ s recent history / Considerando que a revista Veja é publicação de interesse geral e de maior circulação no país e também um manual de conduta sociocultural, desde os anos de 1960, o objeto desta pesquisa é a imagem do corpo feminino e suas significações passíveis de serem analisadas nas reportagens de capa da revista Veja que tratam do culto ao corpo, desde sua criação em 11 de setembro de 1968 até 2010. Qual a imagem de corpo feminino que a Veja editou ao longo dos seus 42 anos de existência? Esse é o problema deste trabalho. A partir dai, tem-se outras questões que norteiam essa investigação: Que corpos foram excluídos pela revista, desde sua criação em 1968 até os dias atuais? Que marcas e significações corporais são codificadas no discurso midiático da Veja? Que traços corporais a revista reflete e retrata? O objetivo geral é analisar as metamorfoses estéticas nos modos de tratar o corpo neste semanário, verificando-se ainda como a revista construiu seu diálogo com o leitor. Os objetivos específicos são: registrar e categorizar os vários tipos de corpos apresentados na Veja, desde o início de sua publicação, e identificar quais modelos são deixados de lado. A hipótese central desta pesquisa é que no discurso midiático não há um ideal de corpo padronizado, mas um corpo ultramedido, normatizado por tal discurso, de acordo com os costumes sociais e as práticas de consumo de cada período da história, considerando que a espetacularização corporal da sociedade brasileira é retratada, dissecada, observada e ditada pela Veja. Para acompanhar as alterações dos corpos e identificar signos transformadores da imagem feminina na sociedade brasileira, o corpus é composto de 56 capas da Veja e as respectivas reportagens de capa que têm como tema central o culto ao corpo. A metodologia de trabalho percorreu a seguinte ordem: revisão bibliográfica a fim de selecionar bases teóricas sobre a questão proposta neste trabalho, além de pesquisa documental para análise das imagens do corpo. O trabalho tem a possibilidade de contribuir com os novos estudos do corpo na área de Comunicação e da análise das significações das imagens corporais e comportamentais da história brasileira recente