This thesis focuses on the communications sector, non-profit organizations. First, characterized by non-profit organizations and non-profit sector, then goes to the characteristics of marketing and marketing communications NGOs. In the practical part analyzes the communication tools of non-profit organizations and evaluate communications organization and its effect on attitudes and behavior of the target group.

This thesis deals with issues of project financing in a non-profit sector. Using management decisions approach tries to contribute to finding a suitable portfolio of financing the Experience Pilsen! project. The goal is to identify, through the decision-making process, such possible solutions that lead to ensuring financial stability in the new project period. The thesis reviews the decision-making process from the analyzing the situation to the selection of the optimum variants. Analysis to determine the decision-making situation, consultations with experts and decision tree methods such as causal relations, the Six thinking hats method and other methods are used. Based on the gathered information a support resources portfolio is designed. It represents a set of optimal variants of solving the decision-making problem.

This thesis evaluates economy management of non-profit organization IQ Roma Servis, o.s. It analyses incomes and expenditures, assesses the management and proposes recommendations for improvement.

The master’s thesis focuses on a theme of burnout syndrome in a non-profit sector. The theoretical part deals with motivation, work performance and a description of a non-profit organization. This part also describes the burnout syndrom, its processes and burnout prevention in connection with a non-profit organization. The practical part deals with the occurence of burnout syndrome in a selected non-profit organization. I also focus on the analysis of motivation and work performance relating the burnout syndrome. The aim of this thesis is to analyse the burnout syndrome occurence in the particular organization and create maasures to eliminate the burnout. ¨.

The thesis is focused on impacts of the program World of Difference on the relationship of its graduates to the organizations of the civil sector. This paper consists of three main parts. The first one describes the theoretical definitions of the concepts connected with civil sector, organizations of the civil sector, business sector, cooperation between the sectors, values and motivation of the employees in the civil sector and management of Human Resources in civil sector. The second part is focused on methodology of the research, data analysis and the activities of the Vodafone Foundation and the program World of Difference. There are presented the outcomes of the research in the last part. The research is focused on the graduates of the program World of Difference and the fact if they remain in the civil sector after finishing the program. The research is focused on the specifics which they had to meet during the program and if they changed their opinion about the civil sector. According to the research questions, I chose the qualitative research and used methods of semi-structured in-depth interviews. Key words: non-profit sector, civil sector, non-for-profit organizations, motivation, World of Difference

This thesis covers the topic of Non-profit Managers' Education in the Czech Republic. The first theoretical part concentrates on the brief introduction of the non-profit sector, continues with the core management theories, managers' tasks and competencies, and introduces the primary differences between non-profit and profit organizations. It continues with short history of managers' education with concentration in non-profit sector. The first part closes with educational theories, the design of specialized study programs and opinions of current managers on needs of non-profit sector. The second part includes methodology with the main goals, research questions and their presumptions, and also the concrete chosen method and its description. The last part of the thesis is the empirical research which processes data from the questionnaire survey, by which are answered the research questions and fulfilled goals of the thesis.

Diploma thesis "The support of Czech nonprofit sector by Dutch foundations and organizations" deals with a help and support of transforming society in 1989. It describes the civil sector in 1989, forms of financing non-profit organizations and deals with the role of foreign aid. Theoretical part contains a chapter about the Netherlands, the history of relations with this country as well as a focus on Dutch development assistance and its evaluation. The list of Dutch foundations and organizations that supported Czech civil sector is included. The research focuses on the MATRA/KAP program. The aim of research was to find out, which organizations were supported and what criteria have been established for obtaining support. I was also interested about experiences of donor and supported organizations.

Background and research issue: The financial result in a non-profit organization is of secondary importance when the organization is missing a purpose to make profit. Instead, the organization’s work to accomplish its mission is of greater importance for the stakeholders. The annual report is a significant document for the organization in strengthening the accountability to its stakeholders. Previous research in the non-profit field argues that the non-profit sector meets difficulties in being accountable to a range of stakeholders and in measuring the organizations performance in terms of output and outcome. Furthermore, previous literature in the non-profit field have focused on understanding the performance measurement practices of non-profits. Less explored is how non-profits use performance measures and if the measures give any essential value. Purpose: The purpose of the essay is to generate detailed knowledge about and compare how Swedish non-profit organizations report their performance in the annual report to strengthen the accountability to their stakeholders. Method: The study is based on a qualitative method. Through a multiple comparative case study, primary data were used based on semi-structured interviews with six non-profit organizations and secondary data based on the organizations’ annual reports. Empiricism: The empirical evidence shows that four performance perspectives were reported by the majority of the associations, which was as follows: input, output, capacity and inter-organizational networks. Result: The results of the study show that the majority of the organizations report the more traditional measures input and output in their annual report. There is therefore a clear connection between the performance measures that the organizations report and the accountability that the study has identified, a functional accountability. The results of the study also show that there is still a challenge in reporting performance regarding outcome and public value. Accordingly, the results highlight difficulties for non- profit associations to design tools to measure these two perspectives that are connected to a social accountability towards stakeholders. / Bakgrund och problemformulering: Ideella föreningar kanliksom vinstdrivande företag vara bokföringsskyldiga och omfattas av olika regelverk för hur den löpande bokföringen ska avslutas. Då dessa föreningar saknar ett vinstsyfte blir det finansiella resultatet mindre intressant. Ett resultat kopplat till hur föreningen verkar för sitt ändamål blir istället av vikt för organisationens intressenter. Genom att organisationer mäter och rapporterar om sin prestation legitimerar de sin verksamhet och stärker redovisningsansvaret gentemot sina intressenter. Tidigare forskare menar att den ideella sektorn möter svårigheter i att stärka redovisningsansvaret gentemot flera intressenter och i att mäta faktisk prestation i form av resultat och effekter. Prestationsmätning har dominerats av normativa argument för vad organisationer bör inkludera i sin mätning av prestation, vad för mått de ideella organisationerna faktiskt använder och huruvida måtten tillför någon nytta är mindre studerat. Syfte: Uppsatsens syfte är att generera detaljerad kunskap om och jämföra hur ideellaföreningar redovisar sin prestation i årsredovisningen för att stärka redovisningsansvaret till sina intressenter. Metod: Studienär baserad påen kvalitativ metod. Genom enkomparativflerfallsstudieanvändes dels primärdata i form av semistrukturerade intervjuer med sex ideella föreningar, och sekundärdata i form av föreningarnas årsredovisningar. Empiri: Studiens empiri visar på att fyra prestationsperspektiv redovisades av majoriteten av föreningarna, vilket var följande: insatser, verksamheten som skapats av insatserna organisationen fått, kapacitet samt nätverk. Resultat: Studiens resultat påvisar att majoriteten av organisationerna redovisar de mer traditionella måtten insatser och verksamheten som skapats av insatserna i sin årsredovisning.Det förekommer därför en tydlig koppling mellan prestationsmåtten som organisationerna redovisar och det redovisningsansvar som studien identifierat, funktionellt redovisningsansvar. Studiens resultat påvisar även att det kvarstår en utmaning i att redovisa prestation gällande resultatet av aktiviteterna samt åstadkommande av samhällsnytta. Därmed belyser resultatet svårigheter för ideella föreningar att utforma verktyg för att mäta dessa två perspektiv somär kopplade till ett socialt ansvar gentemot intressenterna.

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The main target of this Master thesis is to find out health insurance company's possibilities in creating marketing plans and their implementation. The health insurance company is a specific subject which has different marketing tools as well as other responsibilities and legislative limitations. First part describes theoretical principles, methods and tools of marketing. Those are later applied to the field of public health insurance. Basic information about health insurance, its creation, formation and development concludes this passage. Second section deals with analysis of particular health insurance company, its marketing plan, budget, strategy, etc. An evaluation survey which depicts general public awareness of health insurance companies and their activities is also included in this part.