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In order to maintain higer competitive power, perfect quality of products and services are requested by enterprises nowadays.What¡¦s more , employees are the important media to carry out it.The media roles employees play are related to personal characteristics-perfectionism. We know that strive for perfectionism is native and inner need during development of human beings.In addition,the reasons which cause perfectionism are not only from rigorous standard of self but also possibly from others¡¦ stringent request or social expectation by significant others.Proper demand and standard are drives which make employees achieve their goals,however,extreme ones lead to burnout or high turnover intention .It deserved to be paid more attention to because they will diminish performance of organization,group and individuals,even bring about the loss of human capital.In this study,we will have the preliminary exploration of the relationship among perfectionism from different requiring sources,burnout and turnover intention.MBI was used mostly in past studies,nevertheless,it is criticized during these times and is possible not to measure the actural burnout result.To improve the situation,we use CBI instead in this study and look forward to observe the effect of perfectionism on burnout and turnover intention. Objets of this study are the full-time employees of science &technology, financial and service industry.We take the questionnaire survey method with convenient sampling to execute this study. Totally we sent out 334 numbers of paper copies and obtained 256 ones.Besides,we got 131 copies from on-line survey.Finally we have 364 valid samples out of the 387 combined sources.We adopted the hierarchical regression modeling to test the hypothesis. The findings are as the following¡GSelf-oriented perfectionism (SOP) is positively associated with personal burnout and personal burnout is also positively associated with turnover intention.However,SOP is negatively associated with turnover intention.This reveals that employees of SOP still have the possibility to increase their turnover intention owing to increasing personal burnout.Other-oriented perfectionism(OOP) shows no significant influence on burnout and is negatively associated with turnover intention.Social- prescribed perfectionism(SPP) is positively associated with both personal & job-related burnout and these two kinds of burnout are also positively related to turnover intention.Nevertheness,SPP can¡¦t predict the relationship with turnover intention directly.Further,burnout is not the mediator variable between perfectionism and turnover intention.Finally,we will offer concrete suggestions for following studies and practical implement .Research limitation is also included .

The era of increasingly well-developed communication, network, along with this wave of change, and the globalization, the economic opportunities brought by virtual world, is nothing more than companies do their utmost to pursue the scope. Increase the added value of products or services to enhance corporate profitability, originally only be used for sales of products and services in the physical store, joined network store sales and let the results of the rapid growth of invisible. But, what's the difference with the physical store, when in contact with the consumer products and services through web services. Will internet service changes product attributes in response of the consumers decision-making behavior? What's the important factor in rely on the procurement of online shoppers? The special attributes of the virtual economy, let us know, why trust is the reason of consumers purchase goods and services on recognized intermediary platform, and they gradually accumulating customer loyalty and purchasing intention. For this reason, we explored the trust antecedents, attribute dimensions, and how trust link to the loyalty and purchasing intention, as well as their composition and influencing factors. And based on the objects of online potential shopping group for the research topic, the trust associated with e-commerce community loyalty and customer purchase intention. By the stratified random sampling, a total of 248 samples were taken, and use of path analysis and stepwise regression to analyze the data in parallelly. In this study, convenience sampling questionnaire survey found that: "Personality-based trust", "institution-based trust" and "knowledge-based trust", link to the" customer loyalty "and" " purchase intention" via "Intermediaries trust. Trust in intermediaries¡¦ link to online shopper¡¦s purchases intentions, through "customer loyalty" with direct and indirect effects. The significant differences found, by analysis of the online shoppers demography of with and without the shopping experience in the past three months show on the trust of intermediaries. Therefore, we confirmed once again that the trust of the E-commerce community and its strong related items.

The purpose of this study is to use relevant research to understand whether or not a temporary worker¡¦s personality traits, job satisfaction, and the probability of finding an acceptable alternative job will influence their desire to switch jobs. In this study, 260 questionnaires were passed out to temporary workers in 11 schools. 141 were returned and 140 were valid. The tables cited in this of questionnaire are commonly used in similar studies abroad, and, therefore, commonly recognized as validity. With this in mind, a test the validity of the tables was not carried out for this study. After performing the Cronbach alpha value reliability test, ordinal regression was employed to analyze the data. The following conclusions were reached: First, intrinsic job satisfaction has a significant negative effect on temporary school employee turnover intention. Second, extrinsic job satisfaction has a significant negative effect on temporary school employee turnover intention. Third, the probability of finding an acceptable alternative job has a significant positive effect on temporary school employee turnover intention. Fourth, being a family¡¦s principle wage earned has a significant positive effect on temporary school employee turnover intention. Fifth, personality traits, and demographic statistics have no significant effect on temporary school employee job satisfaction. Sixth, personality traits, and demographic statistics have no significant effect on temporary school employee turnover intention.

Leisure travel has become an important activity in Taiwan. According to the statistical data of Tourism Bureau, R.O.C., people in Taiwan spent about 280.5 billions on oversea¡¦s traveling in 2003. The number of outbound travelers has grown 40.77% compare with last February. It is obvious that the market of outbound travel is getting bigger year by year. The past research on the subject of travel behavior put emphasis on behavior aspect or satisfaction, there is little research discuss the effect of psychological aspect on purchase decisions. Some foreign research verify that the effect of self-concept congruence on product preference, brand preference, and purchase intension (Sirgy, 1982; 2000). They also extend their research to the area of traveling and discuss how the self-image congruity affects post travel satisfaction (Chon 1992), pre-travel purchase intension, or purchase possibility (Surgy and Su, 2000; Litvin and Goh, 2002; 2003). Based on the self-image congruence theory proposed by Sirgy (1982), and the integrated framework of self-image congruence with travel behavior constructed by Sirgy & Su¡]2000¡^, this research try to analyze if the level of real/ideal self-image congruence relate to the purchase intension of destination choice on four destinations with difference characteristics. The results show that outbound-travel decision makings of natives are affected by the inside congruence coordination of the psychological mechanism. Relationship between self-image congruence and tourists¡¦ purchase intention exists not only in western countries but also in Taiwan. Results also show that self-image congruence is related to purchase intention whether tourists are students or social workers. And toward the four totally different cities, New York, Bali, Rome, and Hokkaido, tourists¡¦s purchase intention is still affected by self-image congruence.

When a service that is used to bring convenience to people is not known by the public, its function can not be seen. Likewise, if a well-established integrated entry website of the government is not popularized, its efficiency will be limited. My E-government¡X The E-government Entry Point of Taiwan (http://www.gov.tw) was founded on March 20, 2003. And a research that studies the access people find and enter the website and its use frequency says, in recent stage the entry website of the government is not popularized enough and needs improving. Therefore, this research is going to discuss, in the concept of promotion tools in Marketing, how different promoting tools would affect the public¡¦s attitude toward the store image of The E-government Entry Point of Taiwan. Moreover, will their attitude and store image influence their intention use this website? These are the points going to discuss in this research. This research adopts the experimental method, setting up an experimental website. After the testees enter this experimental website, they would watch the promotion tool of My E-government and fill out questionnaires in order to understand their attitudes, store images and wills to use the website which are formed after watching the promotion tool of My E-government. The source of those samples is through convenience sampling. And there are totally 132 valid samples in this experiment. This research finds first the public hold a positive attitude toward promotion tools. Second, the store images of My E-government in the public¡¦s minds are as following: the content of the promotion tool is reliable and conveys a lot of information. When they see the promotion tool, it does cause their attention. Also, the service My E-government¡X The E-government Entry Point of Taiwan supplies is very diverse and helps the public a lot. However, the celebrity of this website is improvable. Third, different promotion tools would affect neither the public¡¦s attitude toward the store image of My E-government nor their intention use . In addition, the attitude and the intention use , the store image and the intention use are highly related, which shows that when the attitude people hold toward the promotion tool or the store image people hold toward My E-government¡X The E-government Entry Point of Taiwan gets better, people¡¦s will to use it would be higher.

The training programs for a new coming can not only raise the professional capabilities of the employees and also develop the sense of belongings to the enterprise. Guided by a veteran, who can illustrate the norms of the business domain & the instruction the working guide for the rookies, the system is so called the ¡V Mentor and apprentice system. The system helps the new comings melt-into the enterprise quicker and accelerate the pace for the rookies to be familiar with their own workings, even mentally support counts one of the function in this system. Thus, for a rookie; ¡§Mentor¡¨ plays an important role in the cognition for the company, while the transition of the professional technology, the mentor affect the rookie in the mental aspects spontaneously. The study is focused on the group of liaison ¡Vbusiness as the studies target, the ¡§Mentoring¡¨ system as the premise & variations; to probe if the system affects the professions and the attitude for employees to the whole organization and to further aspects to find out the functions of this system, the relations of organization commitment and turnover intentions. The study has proofed as; 1. Demographic statistics variations as the major affects is tenable, to the system, organization & professional commitments and turnover intentions. 2. The system as a remarkable affect to organizational & professional commitment is tenable. 3. The system as a remarkable affects to the job-turnover intention is not tenable. 4. The organizational & professional commitment as remarkable affect to job-leaving is tenable. 5. Through the affect of organizational & Professional Commitment, the system as a remarkable parameter to job-turnover intention is tenable.

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Numerous papers relating ¡§the motives of entrepreneurs¡¨ have been published, yet literally few discussed ¡§why do others don¡¦t¡¨. Based on the phenomenon, this study aims at discussing whether significant cognitive differences about entrepreneurial activities exist between entrepreneurs and others and to find key factors causing these behaviors in order to test the hypotheses derived from the concept that ¡§everyone could be an entrepreneur¡¨. This research applies the theory of planned behavior (TPB) as the foundation and categorizes study objects into two groups by ¡§entrepreneurial activities¡¨ ¡V ¡§entrepreneurs¡¨, and ¡§non-entrepreneurs¡¨. Results of the thesis are: I. The two groups possess no significant difference in the ¡§attitude¡¨ category of TPB: The ¡§attitude¡¨ part aims at measuring the importance of certain entrepreneurial motives cognized by people involved, such as: realizing dreams, feeding back to the society, increasing wealth and so on. The results indicate that both ¡§entrepreneurs¡¨ and ¡§non-entrepreneurs¡¨ address significant importance on the category, i.e. this might not be a key distinguishing factor of entrepreneurial activities. II. The two groups possess significant differences in the ¡§subjective norms¡¨: The ¡§subjective norms¡¨ part aims at measuring how one¡¦s decisions are influenced by others, such as whether parents¡¦, spouse¡¦s and others¡¦ support matter when one considering starting a business. The results indicate that ¡§entrepreneurs¡¨ paid significantly less importance on the category than ¡§non-entrepreneurs¡¨, which indicating that this might be a critical factor affecting entrepreneurial activities¡¦ appearance. III. The two groups possess significant differences in the ¡§perception behavior control¡¨: The ¡§perception behavior control¡¨ part aims at measuring one¡¦s concept of the importance of resources when considering starting a business, such as practicability, possession of capital and information, etc. The results indicate that ¡§entrepreneurs¡¨ paid significantly more attention on the category than ¡§non-entrepreneurs¡¨, thus this might also be a critical factor affecting entrepreneurial activities¡¦ appearance. In addition, this study categorizes the ¡§non-entrepreneurs¡¨ into four categories by their willingness of starting a business, they are: ¡§never thought of / not-willing¡¨, ¡§thought of / not-willing¡¨, ¡§might-be / willing¡¨ and ¡§desperately want to / willing¡¨ in order to examine the differences between ¡§non-entrepreneurs¡¨ who possess different levels of willingness and the ¡§entrepreneurs¡¨. It is expected that this thesis could be served as an important source of information for domestic entrepreneur-related groups and to address the problems, for the sake of boosting the entrepreneurship of citizens and the economy as a whole.

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